Senior Programmatic Account Manager, Central - job 1 of 2

As a Senior Programmatic Account Manager at StackAdapt, you'll be responsible for managing a diverse portfolio of clients, ensuring their campaigns are successful through regular performance analyses and strategic recommendations. You'll design unique campaign strategies, oversee the setup and traffic of advertising campaigns, identify upselling opportunities, and provide exceptional client support and thought leadership.

To excel as a Senior Programmatic Account Manager at StackAdapt, candidates should have at least 6 years of experience in Real Time Bidding and programmatic expertise, alongside a proven track record in managing client relationships and optimizing campaign performance. Familiarity with digital advertising trends and tools like Google Ads and Facebook Ads is also essential.

StackAdapt is committed to the growth of its employees by offering robust training and onboarding programs, access to programmatic courses and certifications, and support for personal development initiatives such as conferences and courses. This commitment ensures that Senior Programmatic Account Managers are continuously learning and advancing in their careers.

The company culture at StackAdapt is described as friendly, welcoming, and incredibly supportive. As a Senior Programmatic Account Manager, you'll be part of a diverse and collaborative team, where everyone's contributions are valued, and you're encouraged to be yourself. StackAdapt actively promotes inclusivity and ensures that every team member feels at home.

At StackAdapt, Senior Programmatic Account Managers have ample opportunity for career growth. By excelling in client service and developing unique campaign strategies, you can unlock career advancement within the organization. The supportive environment and emphasis on continuous learning further enhance your chances of climbing the career ladder.

In managing multiple client accounts, organization and prioritization are key. I would first establish clear communication with each client to understand their goals and expectations, then leverage project management tools to track progress and prioritize tasks based on campaign timelines and critical KPIs.

My experience with Real-Time Bidding has shown me its significance in maximizing ad budgets. By making data-driven decisions in real-time, I can optimize campaigns effectively, ensuring ads reach the right audience at the right time while staying within budget constraints.

To measure the success of a programmatic campaign, I focus on key performance indicators like click-through rates, conversion rates, and return on investment. Regular performance analysis allows me to adjust strategies as needed and ensure that we meet or exceed client expectations.

In a previous role, I faced a campaign that wasn’t meeting its goals. By deep-diving into the data, identifying underperforming segments, and implementing A/B testing on creatives, we successfully turned the campaign around, resulting in a 30% increase in conversion rates.

Maintaining strong client relationships involves consistent communication, being proactive in addressing concerns, and celebrating successes together. I believe in transparency and providing clients with regular performance updates to keep them engaged and informed.

I actively follow industry blogs, attend webinars, and participate in conferences to stay updated on the latest digital advertising trends. Engaging with professional networks also helps me share knowledge and insights with peers, furthering my expertise.

Data analysis is at the heart of my campaign management approach. Analyzing trends and performance metrics helps me make informed decisions, optimize campaigns in real-time, and provide insightful reports that showcase the effectiveness of our strategies.

I identified an upselling opportunity when a client expressed interest in expanding their reach. By proposing an integrated campaign that included additional channels, I was able to showcase the value this would bring, leading to an increase in their budget and overall satisfaction.

Balancing client expectations with platform capabilities starts with clear communication from the beginning. I ensure that clients understand what is achievable with the StackAdapt platform, while also regularly updating them on new features or optimizations that can enhance their campaigns.

I bring a unique blend of strong analytical skills, a passion for digital advertising, and a proven track record of successfully managing client relationships. My programmatic expertise and strategic mindset will allow me to contribute positively to the team and help our clients achieve their goals.