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Founding GTM Lead

About Stigg

Stigg is revolutionizing the SaaS industry with our API-first pricing and packaging platform, empowering businesses to swiftly implement and adjust monetization strategies. Our solution enables developers to build granular access control at the feature level, facilitating rapid experimentation and optimization. Backed by leading investors, including Red Dot Capital Partners and Unusual Ventures, we’ve secured $17.5 million in Series A funding, bringing our total investment to $24 million.

Role Overview

Joining Stigg as the Founding GTM Lead is an incredible life changing opportunity. You will be instrumental in shaping and executing our go-to-market strategy. Collaborating directly with the CEO and Head of Sales, you’ll spearhead customer acquisition efforts, drive revenue growth, and establish scalable sales processes. Initially you will be operating as a Founding Salesperson, leading our most strategic customer engagements, but the role has the potential to evolve into much more beyond that - leadership, coaching, etc. This pivotal role offers the opportunity to make a significant impact in a fast-growing startup, working closely with industry leaders and innovative clients such as Miro, Webflow, PagerDuty and others.

What will be your primary goals 🎯

  • Lead the full sales cycle with the support of an amazing marketing team, a BDR, the founders and a solutions architect. You will be well supported, but our team will depend on you to lead us to the number
  • Manage complex sales processes involving multiple stakeholders ranging from highly technical engineers to C/VP level Engineering executives. You will help navigate complex POCs while communicating business value in parallel
  • Act as the go-to expert, staying current on Stigg’s product capabilities, competitive insights and industry trends, positioning yourself as a trusted advisor to customers
  • Meticulously document sales activities and key insights in the CRM, contributing to the continuous refinement of Stigg’s go-to-market strategy and enabling the broader team to scale effectively
  • Be a natural advocate for Stigg, authentically representing our product and values through every interaction with prospects and customers
  • Maintain a strong balance between proactive urgency to close deals and cultivating long-term, meaningful customer relationships

  • Sales Excellence: 5+ years of experience in B2B SaaS sales, consistently exceeding revenue and pipeline targets while driving measurable business growth
  • Technical Curiosity: Passion for monetization technology and a strong ability to understand and communicate the value proposition of API-based SaaS products
  • Growth Mindset: A self-starter who thrives on feedback, embraces challenges, and continuously seeks opportunities to learn and improve
  • Collaboration: A team player with exceptional interpersonal skills, capable of working seamlessly across sales, product, and engineering teams to achieve shared goals
  • Data-Driven: Adept at leveraging data to inform decision-making, refine strategies, and optimize sales processes
  • Excellent Communicator: Outstanding verbal and written communication skills, capable of simplifying complex concepts and building trust with both technical and business audiences
  • Adaptability: Excels in dynamic, fast-paced environments, managing multiple priorities and adapting quickly to evolving challenges and opportunities

Why Join Stigg?

  • Impact: Play a crucial role in shaping the future of a pioneering company in the SaaS monetization space
  • Growth: Opportunity for professional development in a fast-growing startup with a collaborative and innovative culture
  • Compensation: Competitive salary and equity package
  • Culture: Join a passionate team dedicated to transforming the SaaS industry

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and motivation for joining Stigg.

Stigg is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What You Should Know About Founding GTM Lead, Stigg

Are you ready to take on a thrilling adventure as the Founding GTM Lead at Stigg? As we aim to revolutionize the SaaS industry with our game-changing API-first pricing and packaging platform, we’re looking for someone like you to help shape and execute our go-to-market strategy. This isn’t just a job; it's an opportunity to make a mark in a rapidly growing startup, working alongside the CEO and Head of Sales to drive revenue growth and establish scalable sales processes. You’ll initially step in as a Founding Salesperson, leading our most strategic customer engagements with renowned clients like Miro and Webflow. Here, you’ll manage complex sales processes that involve engaging with technical engineers and C-suite executives, ensuring you communicate the business value of our offerings. Your expertise will be critical as you stay current with our product capabilities and industry trends while relentlessly advocating for Stigg. This role is designed for a proactive, data-driven sales powerhouse with 5+ years of B2B SaaS sales experience who thrives in dynamic environments. With Stigg, you'll have the chance to influence the future of monetization technology, all while being part of a passionate team dedicated to transforming the SaaS landscape.

Frequently Asked Questions (FAQs) for Founding GTM Lead Role at Stigg
What are the responsibilities of the Founding GTM Lead at Stigg?

As the Founding GTM Lead at Stigg, your primary responsibilities include leading the entire sales cycle, managing complex sales processes, staying updated on product capabilities, meticulously documenting sales activities, and representing Stigg authentically to prospects and customers. You’ll collaborate closely with an extraordinary marketing team and play a crucial role in shaping our go-to-market strategy.

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What qualifications are required for the Founding GTM Lead position at Stigg?

To be successful as the Founding GTM Lead at Stigg, candidates should have a minimum of 5 years experience in B2B SaaS sales, a strong grasp of monetization technology, exceptional communication skills, and the ability to work collaboratively across teams. A growth mindset and data-driven decision-making are essential attributes for this pivotal role.

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How does the Founding GTM Lead at Stigg contribute to customer relationship building?

The Founding GTM Lead at Stigg plays a significant role in building and maintaining long-term relationships with customers by balancing urgency to close deals while fostering meaningful connections. Your ability to understand customer needs and position Stigg's offerings effectively will make you a trusted advisor.

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What can I expect in terms of career development as the Founding GTM Lead at Stigg?

As the Founding GTM Lead at Stigg, you can expect tremendous opportunities for professional development. With the chance to take on leadership roles and coach others as the company grows, you’ll find yourself in a dynamic environment that encourages learning and personal growth.

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What makes Stigg an attractive workplace for a Founding GTM Lead?

Stigg is an attractive workplace for a Founding GTM Lead due to its commitment to innovation in the SaaS monetization space, a collaborative culture, competitive compensation, and the opportunity to influence a pioneering company's future. You’ll be part of a passionate team dedicated to making a difference.

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Common Interview Questions for Founding GTM Lead
Can you describe your experience with B2B SaaS sales?

In my previous roles, I have consistently exceeded revenue and pipeline targets by leveraging my deep understanding of the SaaS market. I've led successful sales cycles from prospecting to closing, often collaborating with engineering teams to address complex customer needs effectively.

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How do you approach building relationships with technical stakeholders?

I focus on understanding their specific challenges and motivations, ensuring that I can communicate Stigg's value proposition clearly. Building trust is essential, so I prioritize transparency and responsiveness in all interactions.

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What strategies do you use to stay ahead of industry trends?

I regularly read industry publications, attend webinars, and participate in SaaS conferences. This helps me stay informed about competitive insights and enhances my ability to position Stigg's products effectively.

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How do you handle complex sales processes with multiple stakeholders?

I prioritize effective communication and detailed planning to manage complex sales. I often use collaborative tools to document key insights and maintain visibility across stakeholders, ensuring everyone is aligned and informed.

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What role does data play in your sales strategy?

Data is essential for informing decisions and optimizing sales strategies. I leverage analytics to track performance metrics, understand customer behavior, and refine my approach based on what the data reveals.

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Describe a time when you exceeded your sales targets.

In my last position, I surpassed my quarterly sales target by 150%. I achieved this by identifying key accounts that had significant unmet needs and tailoring our solution presentations to address those needs directly.

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What motivates you as a sales professional?

I am motivated by the thrill of closing deals and the potential to impact my team and company positively. I also find great satisfaction in helping customers overcome challenges with our solutions.

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How do you prioritize tasks in a fast-paced environment?

I use a combination of prioritization techniques, such as assessing urgency and potential impact, along with organizing my tasks using tools like Trello or Asana to ensure that I focus on high-value activities.

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Can you share your process for documenting sales activities?

I utilize CRM tools extensively to document interactions, insights, and feedback from prospects and customers. This practice enhances our team's understanding of the sales process and helps us refine our strategy over time.

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Why do you want to work at Stigg?

I believe in Stigg's vision for revolutionizing SaaS monetization, and I am excited about the opportunity to work in an innovative environment. The chance to have a significant impact while collaborating with talented individuals is a key factor in my desire to join the team.

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S By Stigg
MATCH
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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
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LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 26, 2024

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