Job details

Demand Generation Specialist

ABOUT STREET DILIGENCE

Street Diligence is a high-growth, well-funded venture with an innovative product offering and ambitious expansion plans. Our clients include leading financial institutions that use our platform to analyze and negotiate advantageous terms in legal and financial contracts.  We break down key terms, identify what’s “market” and “off-market” and flags risks embedded in contract terms.  Our platform also provides unique visuals, benchmarking and comparison to place negotiations and contracts in context.  Founded in 2012, Street Diligence is headquartered in New York.   

THE ROLE

Street Diligence is seeking a results-driven Demand Generation Specialist to develop and execute a strategic marketing plan focused on market penetration across our key products and verticals. This role will be pivotal in identifying high-quality prospects, delivering targeted contacts to the SDR team, and generating marketing-qualified leads (MQLs) that convert into sales-qualified leads (SQLs). The ideal candidate will have a strong understanding of outbound marketing strategies, prospect mapping, and an analytical approach to measuring success through SQLs and revenue generation.

WHAT YOU’LL DO:

• Create and implement a targeted marketing strategy focused on driving market penetration within our key products and verticals to achieve measurable growth.

• Focus on generating MQLs and driving their conversion into SQLs, with a focus on revenue generation as a key performance indicator.

• Lead and manage the SDR team, providing guidance, support, and coaching to drive prospecting and lead generation efforts

• Equip the SDR team with vetted, high-quality contacts for outreach, ensuring alignment with sales goals and maximizing conversion potential.

• Research and identify target companies and key contacts within specific verticals, creating a clear map of high-value opportunities for the sales team.

• Design and execute outbound marketing strategies, including the creation of messaging, sales outreach, and drip campaigns, leveraging our existing marketing collateral to enhance engagement.

• Identify events and networking opportunities that align with our lead generation and growth objectives

WHAT YOU’LL BRING TO THE TABLE:

• BA/BS degree (or relevant work experience)

• 4+ years of experience in marketing lead generation

• Demonstrated success in achieving lead generation KPIs, particularly related to SQL generation and revenue impact.

• Demonstrated expertise in creating and managing outbound campaigns, including email marketing, drip campaigns, and targeted outreach.

• Proficiency with CRM systems (ie. Salesforce) and marketing automation platforms to track and nurture leads effectively.

We know that not everyone will meet all of the qualifications listed above. If your experience doesn't perfectly align, but you believe you'd be a strong fit for the team, we encourage you to apply. We’re eager to learn more about what you can offer!

Street Diligence is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state or local law. Street Diligence participates in the E-Verify employment system of the U.S. Government.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Demand Generation Specialist, Street Diligence

Street Diligence, a cutting-edge platform recognized for its innovative approach in the financial sector, is on the lookout for a talented Demand Generation Specialist to join our dynamic team in New York City. If you're passionate about creating impactful marketing strategies and thrive in a fast-paced environment, this role may be the perfect fit! As the Demand Generation Specialist, you'll be pivotal in developing and executing a strategic marketing plan aimed at increasing our market penetration across key products and verticals. Your mission? To identify high-quality prospects and generate marketing-qualified leads (MQLs) that seamlessly convert into sales-qualified leads (SQLs). Collaborating closely with our Sales Development Representatives (SDRs), you'll ensure they are equipped with meticulously vetted contacts to maximize their outreach effectiveness. Your analytical skills will shine as you measure success through revenue generation and key performance indicators. Your creativity will come into play as you design compelling outbound marketing strategies, including engaging email campaigns and targeted outreach. If you have a knack for understanding sales dynamics and enjoy researching potential opportunities, come help us further strengthen Street Diligence's foothold in the market. Let's make a difference together!

Frequently Asked Questions (FAQs) for Demand Generation Specialist Role at Street Diligence

What are the main responsibilities of a Demand Generation Specialist at Street Diligence?

As a Demand Generation Specialist at Street Diligence, your main responsibilities include developing targeted marketing strategies to enhance market penetration, generating MQLs, and overseeing and supporting the SDR team. You will also be responsible for crafting outbound marketing initiatives, including messaging and drip campaigns, and researching key prospects within specific verticals.