Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Manager, Search Engine Optimization image - Rise Careers
Job details

Senior Manager, Search Engine Optimization

As the Senior Manager, Search Engine Optimization (SEO), you will play a crucial role in driving traffic and revenue to BestBuy.com by managing our organic search strategies with a strong focus on technical and local SEO work. Your main objective will be to develop and execute strategies that enhance our online presence and contribute to business growth. You’ll work within a close-knit, fast-paced team, making an impact at all levels of the business. A successful candidate will bring technical SEO expertise and a collaborative mindset and will find the role exciting for the opportunity to contribute to ambitious goals while having fun along the way.This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process. For this role, you must be located within a drivable distance to our office in Richfield, Minnesota.What you’ll do• Deploy and execute BestBuy.com's technical SEO strategy, while contributing to broader organic search initiatives and solving enterprise-level SEO challenges at scale.• Understand business priorities, set SEO strategies across a diverse portfolio, and drive impactful business outcomes.• Develop strategies to drive traffic across the entire customer journey, from top to bottom of the sales funnel, within an eCommerce ecosystem.• Educate and influence stakeholders on SEO best practices, collaborating with internal and external partners to maintain and enhance a scalable SEO program.• Contribute to decision-making processes related to web experiences, resources, and timelines, ensuring alignment with SEO goals.• Lead, manage, and mentor a team of SEO professionals, setting clear goals and expectations, providing ongoing feedback and support, and facilitating professional development and training opportunities.Basic qualifications• 5 or more years of experience in SEO• 5 or more years of experience using common SEO tools (Google Search Console, Screaming Frog, SEMrush, etc.)• 4 or more years of hands-on experience in technical SEO, with a track record of solving complex SEO problems at scale• 3 or more years of experience with SEO analysis (using tools such as Adobe Analytics, Google Analytics, etc.)• 1 or more years of experience in local SEO• 1 or more years of experience in eCommerce, or a similar and large multi-channel environment• 1 or more years of experience leading and developing a team, with strong leadership and mentoring skillsPreferred qualifications• Bachelor's degree in a relevant field• 7 or more years of experience in SEO• Enterprise retail experience• Experience with Abode Analytics• Experience with BrightEdge and/or BotifyWhat’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.Our benefits include:• Competitive pay• Generous employee discount• Physical and mental well-being supportAbout usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™Best Buy is an equal opportunity employer.Position Type: Full timePandoLogic. Category:Marketing & Biz Dev, Keywords:Online Marketing Manager, Location:Minneapolis, MN-55423
Best Buy Glassdoor Company Review
3.6 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Best Buy DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Best Buy
Best Buy CEO photo
Corie Barry
Approve of CEO

Average salary estimate

$105000 / YEARLY (est.)
min
max
$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Search Engine Optimization, Best Buy

Join Best Buy as the Senior Manager of Search Engine Optimization (SEO) in Mound, MN, where you'll be a key player in driving traffic and revenue to BestBuy.com! In this pivotal role, you'll have the opportunity to develop and implement comprehensive organic search strategies, focusing heavily on technical and local SEO. Imagine working within a dynamic, fast-paced team where your contributions have a real impact! Your role will involve managing ambitious SEO initiatives, tackling enterprise-level challenges, and collaborating with various stakeholders to ensure best practices are followed. If you're passionate about enhancing online presence and contributing to business growth, this job is perfect for you. To excel, you'll need a strong technical SEO background and a collaborative spirit. Best of all, this hybrid position allows for some days at a Best Buy location and some days working remotely, giving you the flexibility to thrive. Join us, and let’s take the digital experience to new heights together while having a fun time along the way!

Frequently Asked Questions (FAQs) for Senior Manager, Search Engine Optimization Role at Best Buy
What are the key responsibilities of a Senior Manager, Search Engine Optimization at Best Buy?

As the Senior Manager, Search Engine Optimization at Best Buy, your primary responsibilities will include developing and executing the technical SEO strategy for BestBuy.com, driving traffic through the eCommerce ecosystem, leading a team of SEO professionals, and educating stakeholders on SEO best practices. You'll play a significant role in solving complex SEO problems at scale and influencing business outcomes across the organization.

Join Rise to see the full answer
What qualifications are needed for the Senior Manager, Search Engine Optimization position at Best Buy?

To qualify for the Senior Manager, Search Engine Optimization role at Best Buy, you should have a minimum of 5 years of experience in SEO and hands-on experience with technical SEO. Familiarity with SEO tools such as Google Search Console and SEMrush is essential. Additionally, experience in eCommerce and local SEO, along with strong leadership skills to manage and mentor a team, is vital for success in this role.

Join Rise to see the full answer
What does a typical day look like for a Senior Manager, Search Engine Optimization at Best Buy?

A typical day for a Senior Manager, Search Engine Optimization at Best Buy involves strategizing and implementing technical SEO initiatives, analyzing SEO performance data, and managing a team of SEO professionals. You'll collaborate closely with internal and external partners and work on optimizing web experiences to align with SEO goals while ensuring a seamless customer journey.

Join Rise to see the full answer
What is the work environment like for a Senior Manager, Search Engine Optimization at Best Buy?

The work environment for a Senior Manager, Search Engine Optimization at Best Buy is a hybrid setup, allowing you to balance between working onsite at a Best Buy location and working remotely. You'll be part of a close-knit team that values creativity, collaboration, and innovation, making it an engaging and supportive place to grow your career in SEO.

Join Rise to see the full answer
What opportunities for advancement exist for a Senior Manager, Search Engine Optimization at Best Buy?

As a Senior Manager, Search Engine Optimization at Best Buy, there are ample opportunities for advancement. By demonstrating leadership and contributing to impactful SEO strategies, you can pave the way for elevated roles within the marketing and digital teams. The company culture supports career development, enabling you to unlock unique opportunities for growth.

Join Rise to see the full answer
Common Interview Questions for Senior Manager, Search Engine Optimization
How do you approach developing an SEO strategy for a large eCommerce organization like Best Buy?

To develop an effective SEO strategy for a large eCommerce organization like Best Buy, I would start by conducting a comprehensive audit of the existing website, analyzing competitor performance, and understanding customer behavior. This process involves identifying key opportunities for improvement across various touchpoints in the customer journey and setting measurable goals that align with business objectives.

Join Rise to see the full answer
Can you explain your experience with technical SEO tools and their importance in your role?

In my experience, technical SEO tools such as Google Search Console and SEMrush are essential for identifying and resolving issues that could negatively impact search rankings. I utilize these tools for site audits, keyword tracking, and data analysis, enabling me to make informed decisions that optimize the website's performance and user experience.

Join Rise to see the full answer
What are some key metrics you focus on to measure the success of an SEO campaign?

Key metrics I focus on include organic traffic, keyword rankings, bounce rates, conversion rates, and overall site authority. Monitoring these metrics regularly helps to assess the effectiveness of the SEO strategy, identify areas for improvement, and make data-driven adjustments to optimize performance.

Join Rise to see the full answer
How do you keep yourself updated with the latest SEO trends and algorithm changes?

I stay updated on the latest SEO trends and algorithm changes by following reputable SEO blogs, attending webinars, and participating in industry forums. Networking with other SEO professionals and experimenting with new strategies also provides insights into emerging best practices and tools.

Join Rise to see the full answer
Describe a complex SEO challenge you faced and how you resolved it.

One complex SEO challenge I faced involved a significant drop in organic traffic due to an algorithm update. To resolve it, I conducted a thorough audit to identify issues like low-quality backlinks and on-page optimization failures. I developed a strategy to clean up the backlink profile and implemented updated on-page best practices, which successfully restored our keyword rankings and traffic.

Join Rise to see the full answer
How do you balance technical SEO needs with user experience?

Balancing technical SEO needs with user experience requires a holistic approach. I focus on optimizing the website’s structure and speed while ensuring it remains visually appealing and easy to navigate. Engaging with cross-functional teams, we can align technical requirements with creative design to enhance both SEO performance and the overall user experience.

Join Rise to see the full answer
What strategies would you implement for local SEO at Best Buy?

For local SEO, I would optimize location-based content, ensure consistent NAP (Name, Address, Phone Number) details across all platforms, and leverage Google My Business listings. Additionally, engaging with local communities through events or partnerships can enhance visibility and drive traffic to both physical and online stores.

Join Rise to see the full answer
How do you approach educating stakeholders on SEO best practices?

I approach educating stakeholders on SEO best practices by customizing presentations and training sessions that are relevant to their roles. I focus on clear and concise explanations, supported by data and examples, to illustrate the importance of SEO in achieving business objectives and enhancing overall performance.

Join Rise to see the full answer
What role does data analysis play in your SEO decision-making process?

Data analysis plays a crucial role in my SEO decision-making process. By analyzing performance metrics and user behavior data, I identify patterns, monitor the effectiveness of strategies, and make informed decisions. This analytical approach ensures that my SEO tactics are not only strategic but also adaptable to changing market conditions.

Join Rise to see the full answer
How would you lead a team of SEO professionals to ensure successful outcomes?

To lead a team of SEO professionals effectively, I would set clear goals and expectations while fostering an open environment for collaboration and feedback. Encouraging professional development through training and mentorship ensures that the team stays up-to-date with industry trends and best practices, ultimately driving successful outcomes for both the team and the organization.

Join Rise to see the full answer

At Best Buy, our purpose is to enrich lives through technology.

51 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 22, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!