Sales/Marketing Director

The Sales/Marketing Director at Sunrise Senior Living is responsible for nurturing lead sources, organizing strategic marketing events to promote our community, and delivering creative tactics to convert leads into move-ins. Additionally, the Director is tasked with training new sales team members and reinforcing the community’s brand reputation to achieve maximum occupancy goals.

To succeed as a Sales/Marketing Director at Sunrise Senior Living, candidates should have demonstrated sales experience in senior living or a related healthcare environment. A successful track record in building local relationships, excellent written and verbal communication skills, and the ability to juggle multiple responsibilities are also essential. A passion for serving seniors and strong organizational skills are important for this role.

The Sales/Marketing Director role at Sunrise Senior Living is crucial because it directly impacts the community’s growth and the quality of life for our residents. By fostering strong connections in the community and generating leads, the Director ensures that more seniors have the opportunity to live healthier, happier lives within our supportive environment.

The typical work schedule for the Sales/Marketing Director at Sunrise Senior Living is a Tuesday-Saturday arrangement, with flexibility required to work some evenings and one weekend day per week. This schedule allows for optimal engagement with potential residents and their families during peak times.

Sales/Marketing Directors at Sunrise Senior Living enjoy a variety of benefits, including medical, dental, and vision plans, retirement savings plans, paid time off, and tuition reimbursement. Additional perks include daily pay options, an Employee Assistance Program, and opportunities for discretionary bonuses, which reflect our commitment to the well-being of our team members.

A successful approach to lead generation involves understanding local market needs, developing relationships with referral sources, and actively participating in community events. Demonstrating your strategies on how to nurture these leads and convert them into residents will highlight your effectiveness in the role.

When discussing previous marketing events, focus on a specific example where you achieved measurable outcomes, such as increased inquiries or move-ins. Share how you planned the event, promoted it, engaged the audience, and any feedback received, showcasing your ability to create meaningful connections.

Essential qualities include strong interpersonal skills, a genuine passion for serving seniors, creativity in marketing strategies, and excellent organizational abilities. Being able to balance multiple priorities while maintaining a focus on relationship-building will be key to your success.

Training new team members involves a structured process of mentorship, hands-on experience, and providing them with the tools they need to succeed. Share strategies for implementing a training system that includes role-playing scenarios, observing seasoned team members, and reviewing best practices.

Discuss experiences where you established and maintained relationships with local organizations, businesses, and referral sources. Highlight your techniques for networking and the results those relationships yielded, demonstrating how you've contributed to growth in a previous position.

Success can be measured through specific metrics such as conversion rates, occupancy levels, and feedback from residents and families. Explain your approach to analyzing these metrics regularly and adjusting strategies to improve outcomes based on data-driven insights.

Providing excellent customer service involves listening to the needs of potential residents and their families, ensuring timely and accurate communication, and being available to answer questions throughout the decision-making process. Share examples of how you’ve exceeded expectations in this area.

Effective time management techniques might include prioritizing tasks with to-do lists, setting deadlines for projects, and using technology to streamline daily activities. Share specific examples of tools or systems you utilize to maintain organization in a fast-paced environment.

Promoting the Sunrise story involves communicating our mission and values at every touchpoint. Discuss strategies for effectively incorporating our core messages into marketing materials and events—highlighting our unique culture focused on togetherness and care for seniors.

Reflect on a specific challenge, such as a slow period of lead generation or stiff competition. Discuss the steps you took to address the issue, such as refining marketing tactics or enhancing community outreach, and what you learned from the experience.