Head of Acquisition

As the Head of Acquisition at Superbet, you'll lead the strategy and implementation of customer acquisition efforts across multiple channels such as Affiliate, PPC, SEO, Paid Social, and Programmatic. You'll be responsible for aligning these strategies with company growth objectives, analyzing market trends, and optimizing campaign performance to ensure scalable and sustainable growth for our casino brands.

Superbet seeks candidates with over 7 years of performance marketing experience, including at least 3 years in a leadership role focused on customer acquisition, particularly within the iGaming or casino industry. Familiarity with multiple markets and the ability to manage significant budgets effectively is crucial.

At Superbet, we foster a collaborative and results-driven culture. As the Head of Acquisition, you will lead and mentor a high-performing team, encouraging innovation and leveraging data-driven decision-making. We believe in a supportive environment where every team member has the opportunity to grow and excel.

Collaboration is key at Superbet! As the Head of Acquisition, you'll work closely with Product and Retention teams to ensure cohesive customer strategies. Additionally, you will coordinate with regional teams to tailor marketing efforts that respect cultural nuances and local regulations.

Superbet provides a competitive remuneration package along with a hybrid work arrangement that allows for flexibility between both home and office work. You’ll also receive private health insurance as part of our commitment to your well-being.

To develop acquisition strategies for Superbet, I would start by analyzing market trends and competitor activities. Subsequently, I would leverage my expertise in performance marketing channels to create data-driven strategies tailored to achieve specific KPIs and align with the company's overarching goals.

Absolutely! I have successfully managed multi-channel marketing campaigns across Affiliate, PPC, SEO, Paid Social, and Programmatic platforms. My approach involves ensuring a cohesive strategy that maximizes ROI and captures quality leads by adapting messaging and targeting for each channel based on performance data.

Key metrics for evaluating acquisition success include Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), and conversion rates across channels. These metrics provide insights that can help optimize strategy and budget allocation to ensure we are getting the best results possible.

I believe fostering collaboration starts with building strong relationships and effective communication. I would schedule regular meetings between acquisition and product teams to align on goals, share insights, and brainstorm creative strategies that enhance customer acquisition while meeting product needs.

To manage the acquisition budget effectively, I'd implement a clear allocation method based on channel performance data, prioritize spending on the highest-performing channels, and continuously monitor ROI to reallocate funds as necessary. Regular performance analysis will guide adjustments to ensure optimal use of resources.

I stay updated on digital marketing trends and regulatory changes by subscribing to industry news, participating in webinars, and being an active member of professional networks focused on iGaming and marketing. Continuous learning allows me to adapt strategies to ensure compliance and take advantage of new opportunities.

In my previous role, I led a multi-channel acquisition campaign that resulted in a 40% increase in new customer registrations over three months. By analyzing performance data, I optimized the budget allocation and tailored messaging for PPC and social channels while enhancing affiliate partnerships, which directly contributed to its success.

A/B testing plays a pivotal role in my acquisition strategy; it allows for making data-driven decisions by comparing different versions of ads, landing pages, or CTAs to determine which performs better. This iterative testing provides insights that help improve overall conversion rates and achieves more cost-effective customer acquisition.

To ensure local market dynamics are considered, I would collaborate with regional teams to gather insights on cultural preferences and consumer behavior. Additionally, I would conduct market research and use audience segmentation to tailor campaigns that resonate with local audiences.

My approach to mentoring involves providing regular feedback, cultivating a supportive environment, and inspiring team members to take ownership of their roles. I encourage professional development by sharing best practices and facilitating learning opportunities that enhance their skills within acquisition channels.