Job details

Senior Lifecycle Marketing Manager

Our vibrant Lifecycle Marketing team thrives on creativity, strategic thinking and delivering impact. The team is spread across 3 EU locations and is the owner of all communications to our existing users globally, with English as our daily working language.

Want to craft seamless experiences through communications from onboarding to long-term loyalty? Ready to enhance every touchpoint and keep customers engaged? Join us and make your mark in the world of cybersecurity!

If you want to:

Design, build, experiment, and refine global lifecycle automation for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back);
Use experimentation and data insights to prioritize enhancements, evaluate impacts, and foster continuous improvement of automation to constantly improve success KPIs;
Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
Partner with product, data, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

And you can check off:

3+ years of experience in lifecycle marketing, product, or a similar field (preferably in a subscription or app-based industry);
Proven ability to deliver impact via owning, implementing, and managing lifecycle automation (within any lifecycle stage);
Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
A data-driven approach to campaign analysis, testing, and roadmap development;
Strong organizational and project management skills to manage multiple campaigns and projects concurrently;
Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organization;
Experience with modern Lifecycle/CEP/CRM tools (e.g. Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: 2810-4300 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.

Surfshark Glassdoor Company Review

4.6

Surfshark DE&I Review

No rating

CEO of Surfshark

Vytautas Kaziukonis

Approve of CEO

Average salary estimate

$42660 / YEARLY (est.)

min

max

$33720K

$51600K

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What You Should Know About Senior Lifecycle Marketing Manager, Surfshark

Are you ready to elevate your career as a Senior Lifecycle Marketing Manager with a dynamic company in the cybersecurity space? Our vibrant Lifecycle Marketing team, which thrives on creativity and strategic thinking, is looking for someone just like you! This role offers the exciting opportunity to craft seamless experiences that will engage our existing users, optimizing their journey from onboarding to long-term loyalty. As a Senior Lifecycle Marketing Manager, you'll take charge of global lifecycle automation efforts, focusing on stages like Onboarding and Renewals. Your analytical skills will come in handy as you dive deep into customer behavior data, identifying patterns and pain points to maximize engagement and conversions. Collaboration is key here, as you'll partner closely with product and data teams to integrate lifecycle expertise into broader initiatives. The ideal candidate has over 3 years of experience in lifecycle marketing and a proven record of delivering impactful automation strategies in a subscription or app-based industry. With perks like personalized growth opportunities, health and wellness benefits, and an engaging community culture, you'll thrive in a workplace where innovation meets collaboration. Plus, with a hybrid work model and a flexible work-from-anywhere policy, you can maintain that vital work-life balance while making significant strides in your career!

Frequently Asked Questions (FAQs) for Senior Lifecycle Marketing Manager Role at Surfshark

What does the Senior Lifecycle Marketing Manager role at the cybersecurity company involve?

As a Senior Lifecycle Marketing Manager, you will be responsible for designing, building, experimenting, and refining global lifecycle automation strategies tailored for various stages, such as Onboarding and Renewals. Your work will largely center around enhancing customer engagement through streamlined communication and innovative CRM campaigns.