Specialist, Product Marketing

The Product Marketing Specialist at ProShares is responsible for executing digital marketing strategies, assisting in product positioning for ETFs, and collaborating on content development. You'll help plan and execute marketing campaigns while conducting competitive and market research to enhance our offerings.

To qualify for the Product Marketing Specialist position at ProShares, candidates should hold a Bachelor's degree in Marketing, Business, Finance, or a related field. Additionally, 1-3 years of experience in marketing, ideally within the financial services or asset management sector, is preferred.

Success in the Product Marketing Specialist role at ProShares requires strong analytical skills, excellent communication abilities, and familiarity with digital marketing tools like Adobe Creative Suite and Marketo. Additionally, being a proactive team player with a passion for finance will help you thrive.

ProShares offers education assistance and various wellness programs aimed at supporting professional and personal growth for employees, including the Product Marketing Specialist. You'll have the opportunity to learn in an innovative environment and work collaboratively with experienced professionals.

The compensation for the Product Marketing Specialist position at ProShares includes a competitive salary ranging from $65,000 to $85,000, not including potential discretionary bonuses, allowing for variations based on experience and performance.

When answering this question, highlight specific tools you've used, such as Adobe Creative Suite or Marketo. Discuss how you've leveraged these tools to enhance marketing campaigns and engage with target audiences effectively.

In your response, detail your methodical approach to market research, including how you analyze trends and competitive positioning. Provide examples of how your research has directly influenced marketing strategies or product development.

Explain the metrics and tools you utilize to measure campaign success, such as conversion rates or customer feedback. Show how your ability to interpret data leads to actionable insights for future improvements.

Share your experiences in working with various teams, emphasizing the importance of communication and collaboration. Provide examples of successful projects where you facilitated teamwork to achieve common goals.

Discuss the factors that contribute to effective product positioning, such as understanding target audiences and identifying unique selling points. Offer real-world examples where you've successfully positioned a product.

Prepare a detailed account of a specific campaign, what your role was, the strategies you used, and the outcome. Highlight your contributions and the resulting impact on the overall business goals.

Express your enthusiasm for the finance industry and ProShares' innovative approach to investment products. Describe how your values align with the company's mission and how you envision contributing to its success.

Emphasize the importance of adhering to regulatory guidelines in your previous roles. Describe your processes for getting marketing materials reviewed and approved to ensure compliance before launch.

Discuss your approach to receiving feedback positively and constructively. Share how you've used criticism to refine your strategies and improve future campaigns.

Illustrate your understanding of the importance of creativity in captivating audiences. Share examples of creative marketing initiatives you've spearheaded that captured attention and drove success.