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Senior Account Manager

Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

Under the direction of the Senior Account Director, the Senior Account Manager, has primary responsibility for helping and managing specific Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives including, client development, and retention. This individual is also responsible for developing compelling briefs and Statements of Work (SOW) to guide internal team members and to leading internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative pharmaceutical advertising and marketing initiatives. In addition, the Manager understands client challenges and leads internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client development, relationships, and satisfaction, and the overall strategy, development, and execution of assigned Accounts Services activities.

 

Job Duties

Primary responsibilities include:

  • Develop and execute strategies to grow revenue that meets and exceeds assigned objectives, including client development, retention, organic growth, and annual planning
    • Ensure that existing client revenue goals are achieved
    • Lead the development, presentation, and selling of high-quality deliverables
    • Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field.
    • Partner with Medical to provide best-in-class strategy and strategically-aligned support
    • Actively participate in client presentations, selling and defending the agency's point of view
    • Strong scientific and clinical skills and experiences
    • Represent the organization in an appropriate manner
  • Support the Senior Account Director in new business efforts with potential clients
    • Support the development and implementation of new business development opportunities as requested by the Senior Account Director
    • Support the Senior Account Director in the creation and submission of RFPs, proposals (proposal writing is required), and pitch decks
  • Day to day lead for the internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative pharmaceutical advertising and marketing initiatives
    • Demonstrated ability to manage key constituent relationships with over 2 million dollars of business
    • Attend client meetings, conference call and live, and clearly and effectively communicate key learnings and action items to the team and client
    • Manage client strategy and objectives in balance with needs of internal team and organization
    • Initiate projects and serve as internal “project owner” or “project champion”
      • Lead effort to define project strategic objectives and budget, including completion of Strategic Brief (when applicable), Project Brief, and all SOWs
      • Lead kickoff meeting with clients, vendors, and/or key opinion leaders
      • Review all deliverables to ensure project objectives, quality standards, and client expectations are being met and that project supports overarching strategy
      • Monitor and manage assigned activities to ensure timely delivery of products and services
    • Ensure all content/messaging and design is consistent with product strategy, communications objectives, and client expectations
    • Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
    • Be a positive force for enhancing the work culture, consensus-building, and internal communications
  • Manage the budgets (eg, forecast, expenses, accruals) for individual projects
    • Develop client(s) SOWs or project initiation forms (PIFs) independently
    • Monitor budget and hours, and communicate financial details and changes in scope
      to client and management. Partner with client to resolve any financial issues.
    • Verify that billing schedule milestones are communicated to Finance

Key Competencies

  • Effective interpersonal skills, with a strong focus on account services, strategic marketing/advertising and businesses processes
  • Ability to manage outcomes to win-win resolution
  • Ability to present ideas and supporting rationale to internal and external teams in an effective manner
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Effective leadership skills with a strong focus on account services, strategic advertising/marketing, and businesses processes
  • High level of integrity, confidentiality, and accountability
  • Demonstrated ability to manage key constituent relationships
  • Able to identify key issues; creatively and strategically overcome challenges or obstacles
  • Effective attention to detail and a high degree of accuracy
  • Excellent analytical thinking, planning, prioritization, and execution skills
  • Strong marketing and advertising skills and experiences
  • Expert communicator both verbally and in writing
  • Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics

Qualifications

Requirements

  • Bachelor's degree required
  • Minimum of 3 years’ experience in advertising and account/client services support in pharmaceutical marketing
  • History of successful management of more than 1 million dollars of fee/year
  • Specific industry and/or therapeutic expertise is required
  • Substantial experience leading print, digital, and video advertising initiatives,

Working Conditions

  • Ability to travel as client needs require
  • Ability to attend and conduct presentations
  • Ability to commit to extra and/or nontraditional hours as client needs

Additional Information

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

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What You Should Know About Senior Account Manager, Synchrony Group

Are you ready to take your career to new heights as a Senior Account Manager at Synchrony Group? Located in the heart of West Chester, PA, Synchrony is a dynamic and independently owned network, specializing in the medical communications industry. As a Senior Account Manager, you'll play a pivotal role in managing key client accounts, driving revenue growth, and developing innovative marketing strategies. You'll partner closely with cross-functional teams, ensuring that our deliverables exceed client expectations and align perfectly with their needs. Your expertise will guide you in crafting compelling briefs and Statements of Work, leading strategic discussions with clients, and deriving actionable solutions that meet complex challenges. With a strong focus on client satisfaction, your day-to-day responsibilities will span from client management to fostering robust relationships, all while driving the team's performance and morale. Your scientific acumen will enable you to thrive in discussions around pharmaceutical advertising initiatives, ensuring that the cutting-edge strategies we implement make a tangible difference in patient lives. At Synchrony, we don’t just aim for success; we strive to create a community where your skills, insights, and passion can shine. If you’re looking for an opportunity where your contributions can make a real impact, we'd love to meet you and discuss how you can be part of something truly great!

Frequently Asked Questions (FAQs) for Senior Account Manager Role at Synchrony Group
What are the key responsibilities of a Senior Account Manager at Synchrony Group?

As a Senior Account Manager at Synchrony Group, you will be primarily responsible for managing client accounts, developing and executing strategies to garner revenue growth, and ensuring client satisfaction. This role involves creating compelling briefs and Statements of Work, leading cross-functional teams, and actively participating in client presentations to defend the agency’s strategic vision. Additionally, you will monitor industry trends and partner with various teams to deliver high-quality marketing solutions that meet client needs.

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What qualifications are required for the Senior Account Manager position at Synchrony Group?

To qualify for the Senior Account Manager role at Synchrony Group, candidates must possess at least a Bachelor's degree and a minimum of 3 years of experience in advertising and account/client services, specifically in pharmaceutical marketing. A successful track record of managing client accounts exceeding $1 million annually is essential, along with substantial experience leading various advertising initiatives, including print, digital, and video.

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How does Synchrony Group support career growth for Senior Account Managers?

Synchrony Group highly values the growth of its employees. As a Senior Account Manager, you will be provided with opportunities to enhance your skills and advance your career through hands-on project management, collaboration with industry experts, and participation in decision-making at strategic levels. The supportive environment encourages continuous learning and professional development, ensuring you remain at the forefront of the medical communications field.

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What is the work culture like at Synchrony Group for Senior Account Managers?

The work culture at Synchrony Group emphasizes respect, collaboration, and mutual support. As a Senior Account Manager, you'll be part of a team that is enthusiastic, driven, and passionate about improving patient outcomes. The company fosters an environment where sharing ideas and celebrating successes is encouraged, ensuring that every team member feels valued and included. This positive atmosphere directly translates into high morale and a commitment to excellence.

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What types of marketing initiatives will a Senior Account Manager handle at Synchrony Group?

In the role of Senior Account Manager at Synchrony Group, you will manage various marketing initiatives, primarily focusing on pharmaceutical advertising. This includes developing and executing strategic campaigns that integrate digital, print, and video content, with the goal of addressing client challenges and enhancing their market presence. Your role will require you to stay abreast of industry best practices and leverage innovative marketing techniques to drive client success.

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Common Interview Questions for Senior Account Manager
Can you describe your experience managing client accounts in pharmaceutical marketing?

In your response, detail specific projects where you've successfully managed accounts, focusing on revenue growth and client satisfaction. Highlight your approach to maintaining relationships and how you overcame challenges during the project.

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How do you develop strategies to exceed revenue goals for your clients?

Share your strategic approach, such as conducting market research, analyzing client data, and aligning with internal teams. Provide an example of a time when your strategy directly resulted in exceeding revenue targets.

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Can you give an example of a successful marketing campaign you led?

When answering, describe the objectives, your leadership role, and the steps you took to implement the campaign. Emphasize the results, including any metrics that illustrate the campaign's success.

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What steps do you take to ensure effective communication with clients?

Discuss the importance of regular check-ins, updates, and fostering an open line for feedback. Include your methods for documenting and conveying key learnings from meetings to larger teams.

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How do you handle conflicts with clients or team members?

Illustrate your conflict resolution style by describing a past experience. Emphasize the importance of diplomacy and negotiation skills, and how you aim for win-win resolutions.

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What strategies do you employ for managing multiple client projects simultaneously?

Explain your prioritization tactics, time management skills, and use of project management tools. Support your answer with examples of how you successfully handled competing deadlines.

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How do you keep up with industry trends in pharmaceutical marketing?

Mention your commitment to continuous learning through industry publications, networking events, and training sessions. Provide specific resources you rely on to stay informed.

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What role do you believe creativity plays in pharmaceutical marketing?

Share your perspective on the balance between scientific accuracy and creative messaging. Provide examples of how you’ve integrated creative solutions that drove client engagement.

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Describe how you would lead a cross-functional team for a new client initiative.

Detail your leadership style, focusing on collaboration, accountability, and ensuring everyone’s contributions are valued. Provide an example of past successes with cross-functional teams.

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Why do you want to work as a Senior Account Manager at Synchrony Group?

Convey your passion for pharmaceutical marketing and how Synchrony's values align with your career goals. Discuss what excites you about making a meaningful impact in medical communications.

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Synchrony Financial is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel, and home, along with award-winning consumer banking products. Synchrony Fin...

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DATE POSTED
January 11, 2025

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