Director, Local Sales

The Director of Local Sales at Sysco is responsible for leading a group of District Sales Managers and associates to develop local customer relationships and meet financial objectives. This includes coaching and training team members, facilitating collaborative team selling, managing the sales pipeline through Sysco’s CRM tool, supporting national campaigns, and ultimately delivering on the region's strategic sales plan.

To qualify for the role of Director of Local Sales at Sysco, you should have a Bachelor’s degree in a related field or equivalent education, along with a minimum of 5 years experience leading a B2B sales team. Strong leadership, financial acumen, consultative selling skills, and proficiency in Microsoft applications are also essential.

In the Director of Local Sales role at Sysco, you will lead Customer Engagement efforts to provide expanded service options for Sysco customers. By enabling your team to utilize innovative sales tools and enhancing customer interactions, you’ll help maximize the customer experience and support regional sales growth.

Success in the Director of Local Sales position at Sysco demands strong leadership skills, effective coaching and training abilities, and a deep understanding of B2B sales strategies. Additionally, candidates should have excellent communication, organizational, and analytical skills to drive team performance and ensure strategic alignment with corporate objectives.

The travel requirement for the Director of Local Sales at Sysco is minimal, with up to 10% travel expected within the region. This allows you to focus on your team and customer relationships while balancing your work-life commitments.

As a Director of Local Sales, my leadership style is centered around empowering my team through coaching and collaboration. I believe in leading by example and fostering an environment where feedback is encouraged and utilized for continuous improvement, creating a positive culture that drives sales success.

To enhance sales performance, I would focus on thorough analysis of sales data to identify growth opportunities, implement targeted coaching sessions for sales associates, and leverage CRM tools to optimize sales planning and prospecting efforts. Collaborative team initiatives would further promote a shared success mindset.

I prioritize talent development by conducting regular performance evaluations, creating personalized improvement plans, and providing opportunities for ongoing training. Through open communication and mentorship, I ensure each team member feels valued and has a clear path for their professional growth.

My experience with consultative selling involves engaging customers, understanding their needs, and tailoring solutions to fit those needs. To teach this to my team, I would conduct role-playing scenarios, provide feedback on customer interactions, and share successful case studies to illustrate effective techniques.

Turning around underperforming teams involves assessing the root cause of issues, setting clear, achievable targets, and fostering accountability. By implementing structured training and mentorship programs, I was able to transform a struggling team into a high-performing group that consistently exceeded sales targets.

To leverage CRM tools effectively, I would ensure that all team members are proficient with the system, utilizing it for predictive analytics and tracking customer interactions. Encouraging team collaboration through shared insights can significantly enhance decision-making and streamline our sales processes.

I encourage a customer-first mentality by regularly discussing customer success stories and soliciting feedback on our service quality. By instilling empathy and responsiveness in every team member, we build strong, lasting relationships that underline our commitment to exceptional service.

I believe key metrics like sales growth percentages, customer acquisition rates, and customer satisfaction scores are essential to track in local sales. These metrics provide insights into our performance and areas needing improvement, guiding strategic decisions.

To stay current on industry trends, I regularly attend professional workshops, subscribe to relevant publications, and participate in networking events within the industry. This continuous learning helps inform my strategic decisions and keeps our sales strategies aligned with market realities.

I foster collaboration among my sales team through regular team meetings focused on sharing successes and challenges, utilizing team-building activities, and encouraging open dialogue. By creating a culture where collaboration is celebrated, we can optimize our sales strategies together.