Area Sales Manager - job 1 of 2

As an Area Sales Manager at KFF, your responsibilities primarily revolve around maximizing business opportunities in Surrey. You will research sales prospects, develop new sales opportunities, build and maintain strong customer relationships, onboard new clients, and collaborate with distribution teams. Your goal is to achieve sales targets and deliver profitable volume growth while ensuring high customer satisfaction.

To qualify for the Area Sales Manager position at KFF, candidates typically need a background in Field Sales or Account Management, showcasing their commercial acumen and technical proficiency in Excel. While having experience in the food industry is desirable, it's not a strict requirement. Candidates should also have a passion for sales and a proven ability to build strong client relationships.

Success as an Area Sales Manager with KFF hinges on your ability to actively promote and develop new business while maximizing sales through existing accounts. Building strong customer relationships, understanding their needs, and maintaining a high level of customer service are crucial. Additionally, monitoring market activity and competitor behaviors will help position KFF as the best solution provider in the foodservice sector.

At KFF, the growth trajectory for an Area Sales Manager is quite promising. The role offers opportunities for professional development through industry-leading Learning & Development programs. As part of a salesforce of over 100 professionals, there are vast commercial roles you can progress into, enabling you to sharpen your skills while advancing your career within the company.

KFF offers a range of benefits to its Area Sales Managers, including a competitive base salary, bonus potential, a home/field-based contract, a company car, and discounted products and services. Employees also have the option to purchase additional holiday and access award-winning products at cost price, creating an attractive overall compensation package.

When building relationships with clients as an Area Sales Manager, I focus on understanding their unique needs and challenges through active listening and effective communication. Regular face-to-face meetings help establish trust, and I always follow up to ensure the client feels valued and supported.

Certainly! In a previous role, I analyzed sales data to identify underperforming areas. I then tailored my sales strategy to focus on these areas, collaborated with the marketing team for targeted campaigns, and proactively reached out to potential clients, ultimately exceeding my sales target by 20%.

To monitor market competition, I regularly review industry news, attend trade shows, and engage with other sales professionals. Additionally, I analyze competitors' offerings and pricing strategies, which helps me propose the best solutions to my clients while keeping KFF competitive in the marketplace.

I ensure customer satisfaction and retention by consistently delivering exceptional service, actively seeking feedback, and addressing any issues promptly. Building strong relationships allows me to understand client needs better, and I often conduct follow-up meetings to ensure they are satisfied with our products and services.

To find new business opportunities, I employ a mix of strategies including networking, attending industry events, and leveraging social media platforms. I also identify potential leads through market research and maintain an active presence in the local business community to capitalize on opportunities.

I have extensive experience with CRM systems, using them to log customer interactions, track sales activities, and manage my pipeline effectively. They help me maintain organized records, analyze customer patterns, and ultimately drive sales strategies tailored to client requirements.

I stay motivated in a competitive sales environment by setting personal targets and celebrating small wins. Continuous learning fuels my enthusiasm, and I often seek inspiration from successful sales professionals, which helps maintain a positive mindset and drive towards achieving my goals.

My approach to onboarding new customers includes a structured introduction that outlines our products, provides necessary information, and sets clear expectations. I prioritize creating a personalized experience and ensure that new clients feel supported through regular check-ins during their initial engagements.

When handling objections from potential clients, I listen carefully to their concerns and empathize with their perspectives. I then provide tailored solutions, backed by data or success stories, to address their worries and demonstrate how KFF's offerings can meet their needs. It’s essential to remain calm and positive during these conversations.

Teamwork plays a vital role in my sales strategy. Collaborating closely with colleagues in distribution, marketing, and customer service allows us to present a unified approach to our clients. Sharing insights and strategies helps us align our efforts and enhances overall sales effectiveness.