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Marketing Event Coordinator

Tablet Command is seeking a dynamic and organized Marketing Event Coordinator to drive our brand engagement and lead generation through strategic event planning and digital marketing initiatives, directly impacting our company’s growth. The ideal candidate will not just manage logistical details, but also strategically enhance the company’s brand visibility and customer acquisition efforts at events in the emergency services sector. The ideal candidate should be a creative and detail-oriented team player who is able to manage multiple projects and events simultaneously. This position will report to the Marketing Manager.

Company Overview

Tablet Command is an enterprise SaaS company founded by firefighters in 2012. It is the leading mobile incident command and response solution for fire departments across the U.S. The software increases situational awareness, speeds incident response, streamlines incident management, and improves firefighter accountability. Tablet Command is used by nearly 1,000 public safety agencies nationwide, including some of the country's largest metros and 911 centers, with more than 35,000 individual users.

Ideal Candidate

We are looking for a highly organized, detail-oriented, and strategic event coordinator who thrives in a fast-paced environment and can drive successful event execution with a data-driven approach. The ideal candidate possesses:

  • Event Planning Expertise – Proven ability to manage multiple events, conferences, and sponsorships simultaneously.
  • Project Management & Execution – Strong organization skills, ability to create and maintain timelines, manage logistics, and meet deadlines.
  • Marketing & Lead Generation Awareness – Experience in event-driven demand generation and ability to collaborate with sales to track event ROI.
  • Stakeholder Coordination – Ability to communicate effectively with internal teams, external vendors, and event partners.
  • Budget Management – Experience managing event budgets, optimizing costs, and negotiating contracts.
  • Tech-Savvy – Comfortable using Google Workspace and Hubspot CRM tools for event management and reporting.

Key Responsibilities 

  • Event Planning and Coordination: Organize and manage all aspects of marketing and participation at conference events, including team signups/registrations, accommodations, booth and material logistics, and post event wrap-ups.
  • Manage Event Calendar: Track upcoming conference dates and participation deadlines, collaborate with marketing team to collect sponsorship and exhibitor package information, gather sales team input on event history, reputation. Track previous participation and sponsorship investments by event.
  • Budget Management: Partnering with leadership, develop and track event budgets and timelines to determine appropriate allocations of funds. 
  • Vendor Management: Negotiate and manage relationships with event organizers, contractors, and vendors (e.g., conference venues, audio-visual providers, shipping partners, etc.).
  • Marketing and Promotion: Collaborate with the marketing team to inform on promotional materials needed for events.
  • Implement event-specific lead capture strategies for post-event analytics and reporting. Collaborate with sales team to ensure leads are transferred to CRM.
  • Branding Development: Assist in the creation of innovative event branding and content, including presentations and event collateral.
  • Stakeholder Communication: Collaborate with internal teams and external partners to unite on event goals and responsibilities.
  • Attendee Management: Oversee attendee registration and tracking for Tablet Command employees and ensure smooth check-in processes, including but not limited to hotels and flights. Support team scheduling at events, including booth staffing schedule, networking events and activities, speaking and sponsored engagements
  • Event Execution: Proactively supervise remote event setup, coordination with onsite vendors, and troubleshoot issues before, during, and after events.
  • Post-Event Follow Up: Conduct post-event analysis: gather team feedback, measure ROI through post-event surveys, and evaluate event success. Track all Tablet Command hardware and booths to ensure they return to their respective locations.

Desired Qualifications

  • Education: Bachelor’s degree in Business Administration, Marketing,  Communications, or a related field
  • Experience: Two (2) to five (5) years experience in event coordination, marketing, or a similar role, preferably in B2B technology or public safety
  • Excellent communication and interpersonal abilities; ability to work collaboratively with the marketing team and others
  • Strong project management and organizational skills
  • Proven ability to manage multiple projects, events, and deadlines simultaneously
  • Ability to create and analyze event ROI reports
  • Proficiency in Microsoft Office Suite and Google Workspace.

What We Offer

  • Employer sponsored medical/vision coverage
  • Employer sponsored 401(k) plan
  • Flexible schedule
  • Hybrid remote 
  • Life insurance
  • Disability insurance

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Event Coordinator, Tablet Command, Inc.

Join Tablet Command as a Marketing Event Coordinator and help shape our brand engagement in the fast-paced world of emergency services! We’re looking for a detail-oriented and creative individual ready to dive into event planning and digital marketing initiatives that elevate our enterprise SaaS solutions. In this role, you won't just juggle logistical tasks; you'll strategically enhance our brand visibility and support customer acquisition efforts at events across the country. Tablet Command, founded by firefighters, is trusted by nearly 1,000 public safety agencies and boasts over 35,000 users. As the Marketing Event Coordinator, you’ll work closely with our Marketing Manager and collaborate with internal teams and external vendors to manage multiple projects and events simultaneously. Responsibilities include everything from organizing event logistics, managing budgets and timelines, to executing innovative branding strategies and tracking post-event performance. You will also be responsible for ensuring a seamless attendee experience, including registration and travel coordination for our team. If you’re ready to utilize your project management skills and event planning expertise to make a real impact, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Event Coordinator Role at Tablet Command, Inc.
What are the primary responsibilities of the Marketing Event Coordinator at Tablet Command?

The primary responsibilities of the Marketing Event Coordinator at Tablet Command include organizing and managing all aspects of marketing and participation at conference events. This involves overseeing team registrations, accommodations, logistics, and post-event analyses. Additionally, the coordinator will manage the event calendar, handle vendor relationships, and collaborate with the marketing team on promotional materials to effectively generate leads.

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What qualifications are required for the Marketing Event Coordinator position at Tablet Command?

To be considered for the Marketing Event Coordinator position at Tablet Command, candidates should possess a Bachelor’s degree in Business Administration, Marketing, Communications, or a related field. Additionally, two to five years of experience in event coordination or a similar marketing role is required, along with strong organizational, communication, and project management skills.

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How does the Marketing Event Coordinator contribute to lead generation at Tablet Command?

The Marketing Event Coordinator at Tablet Command plays a vital role in lead generation by implementing event-specific lead capture strategies at various conferences and events. This involves collaborating closely with the sales team to transfer leads into the CRM and analyze event performance to ensure successful ROI through post-event surveys and data tracking.

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What tools and software will the Marketing Event Coordinator use at Tablet Command?

The Marketing Event Coordinator at Tablet Command will utilize various tools including Google Workspace for task management, collaboration, and reporting, as well as Hubspot CRM for lead management and post-event analytics. Proficiency in these tools is essential for effectively coordinating events and managing marketing initiatives.

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What type of work environment can the Marketing Event Coordinator at Tablet Command expect?

The Marketing Event Coordinator at Tablet Command can expect a hybrid work environment, which combines both remote and in-office work. This position also offers flexible scheduling to accommodate event timelines and personal productivity preferences, fostering a positive and adaptable working atmosphere.

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Common Interview Questions for Marketing Event Coordinator
Can you describe a successful event you coordinated in your previous roles?

In answering this question, focus on a specific event where you played a key role in planning and executing. Describe the objectives, your contributions, and the outcome. Emphasize your ability to manage budgets, coordinate with stakeholders, and drive lead generation, while showcasing your strengths in problem-solving and adaptability.

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How do you prioritize tasks when managing multiple events?

Talk about your organizational strategies, like creating timelines and checklists for event planning. Emphasize your ability to assess priorities based on deadlines and impact while ensuring effective communication with team members. Sharing a specific example of how you managed overlapping events will provide additional context.

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What steps do you take to ensure that an event stays within budget?

To answer this question, outline your approach to budget management, including planning for expenses in advance, tracking costs in real-time, and negotiating contracts with vendors. Provide examples of how you've successfully managed budgets in past projects while still delivering high-quality events.

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How do you handle last-minute changes during an event?

Discuss your problem-solving skills and your composure under pressure. Provide an example of a situation where you had to adapt quickly, outlining the steps you took to resolve the issue while maintaining communication with all involved parties to ensure the event's success.

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What marketing strategies do you find most effective for promoting events?

Share your insights on using social media, email marketing, and partnerships with relevant organizations to effectively promote events. Discuss how you evaluate the success of these strategies through post-event analysis or metrics, demonstrating your understanding of lead generation in event marketing.

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How do you track and analyze post-event data for ROI?

Explain the importance of collecting feedback from attendees and analyzing lead capture data post-event. Mention specific methods of data tracking and the tools you use (such as CRM systems) to compile results and assess the event's success, driving home your data-driven approach.

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What is your experience with vendor management in event coordination?

Detail your experience in negotiating contracts and building relationships with vendors, such as catering services, audiovisual providers, and venue managers. Use examples to illustrate how effective vendor management can enhance an event's overall execution and success.

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How do you engage with stakeholders to fulfill event goals?

Discuss your strategies for effective communication and collaboration with internal and external stakeholders. Emphasize the value of regular check-ins, feedback loops, and unified goal-setting to ensure all parties are aligned with the event’s objectives.

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Can you describe your experience with remote event setup and coordination?

Share your knowledge and experiences regarding remote event planning and execution, especially in recent times where virtual and hybrid events have gained popularity. Highlight your tech-savviness and your ability to troubleshoot issues with virtual platforms or remote vendors.

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What innovative ideas have you implemented in past events?

Provide examples of creative initiatives you've introduced that enhanced attendee experience or elevated brand visibility during events. Discuss how you identified areas for improvement and executed changes that resulted in positive outcomes, showcasing your innovative thinking.

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Tablet Command provides a best-in-class emergency incident response and management solution to approximately 200 public safety agencies across the United States and Canada. The software delivers increased margins of safety for emergency responders...

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Full-time, hybrid
DATE POSTED
March 28, 2025

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