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Americas Regional Marketing Program Manager

The Basics:

Tanium is looking for a Marketing Program Manager to assist in the strategy and management of a variety of integrated campaign types across North America. This role is responsible for executing, maintaining, and analyzing the success of hosted and third-party events, resulting in pipeline generation and acceleration across all segments.

The ideal candidate will be passionate about event marketing with strengths in strategizing and building impactful campaigns. Your day-to-day will include the support and execution of various marketing initiatives, process improvements, and enablement.

What you’ll do:

  • Develop strategies and programs to support the customer journey, from top of funnel brand awareness campaigns to customer retention activities
  • Execute “Always on” campaigns, working cross-functionally with product marketing and technical teams to ensure content is refreshed to align with Tanium’s latest and greatest initiatives
  • Collaborate closely with our dynamic regional marketing team to own the logistics and execution of regional tradeshows, increasing our presence and ROI with creative targeted promotional and onsite strategies
  • Ensure team-wide enablement assets are maintained with the latest information and process guidelines
  • Aggregate data and anecdotal insights to present on event performance against the goals set, continuously improving programs by suggesting new iterations and strategies
  • Work with vendors to negotiate NAM-wide, multi-event contracts & deliverables and onboard new vendors by following our internal processes
  • Track programmatic spend to ensure we stay within budget with an emphasis on ROI

We’re looking for someone with:

  • Someone with strong program management skills, experienced in executing multiple marketing programs and initiatives at once, in a fast-paced, deadline-intensive environment.
  • Takes the initiative to evaluate program effectiveness and look for ways to drive efficiencies in the deliverables & processes
  • Demonstrates cross-functional leadership in driving urgency to ensure programs are launched in a timely manner and executed with precision
  • Has an analytical mindset, enjoys “being in the weeds” of the MarTech stack, and is proficient in Marketo, Swoogo, and Salesforce.
  • 3-5 years developing and executing marketing events and strategic programs
  • BA or BS in marketing, communications, advertising or related field

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its converged endpoint management (XEM) platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $70,000 to $210,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

 

For more information on how Tanium processes your personal data, please see our Privacy Policy

Average salary estimate

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What You Should Know About Americas Regional Marketing Program Manager, Tanium

Tanium is on the lookout for a passionate Americas Regional Marketing Program Manager, ready to dive into a role that combines creativity with strategic execution! In this remote position, you’ll be at the heart of our integrated marketing campaigns across North America, responsible for hosting and managing events that not only captivate audiences but also generate valuable leads. You'll be collaborating with a talented team, developing programs that guide our customers through their journey—from creating buzz about our brand to ensuring they stay engaged after they've become customers. Your role will have you working closely with product marketing and technical teams to keep our content fresh and aligned with our latest offerings. Plus, we need someone with a keen analytical mind to evaluate our event successes, discover innovations, and gather insights that will help us grow! With responsibilities that include overseeing regional tradeshows and negotiating event contracts, you’ll be hands-on in every step. If you thrive in fast-paced environments, love the challenge of juggling multiple projects, and have experience with top-notch tools like Marketo and Salesforce, then this is the role for you! At Tanium, we are committed to nurturing an inclusive workplace that values collaboration and diversity, ensuring everyone has the opportunity to shine. Join us and be part of our mission to empower large organizations by transforming their IT processes through our real-time endpoint management technology!

Frequently Asked Questions (FAQs) for Americas Regional Marketing Program Manager Role at Tanium
What does an Americas Regional Marketing Program Manager do at Tanium?

As an Americas Regional Marketing Program Manager at Tanium, you'll be pivotal in strategizing and managing integrated marketing campaigns. Your main focus will be on executing events that generate and accelerate the sales pipeline. This position requires a combination of creativity and analytical skills to ensure campaigns from brand awareness to customer retention are both engaging and effective.

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What qualifications are needed for the Americas Regional Marketing Program Manager role at Tanium?

Candidates for the Americas Regional Marketing Program Manager position at Tanium should ideally possess 3-5 years of experience in executing strategic marketing events. A BA or BS in marketing, communications, or a related field is preferred. Strong project management skills and familiarity with tools such as Marketo and Salesforce are essential for thriving in this fast-paced environment.

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How does Tanium support diversity and inclusion for the Americas Regional Marketing Program Manager position?

At Tanium, diversity and inclusion are cornerstones of our workplace culture. We strive to reflect the diverse backgrounds of our customers and encourage a collaborative environment where everyone feels valued and has the opportunity to contribute to our mission. This commitment is vital, especially for roles like the Americas Regional Marketing Program Manager, where innovative ideas can stem from varied perspectives.

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What is the salary range for the Americas Regional Marketing Program Manager at Tanium?

The salary range for the Americas Regional Marketing Program Manager position at Tanium is between $70,000 and $210,000 annually. This range varies based on factors such as location, experience, and skills, as we are committed to competitive compensation for our employees.

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What benefits does Tanium offer for the Americas Regional Marketing Program Manager role?

Tanium provides a generous benefits package for the Americas Regional Marketing Program Manager, including medical, dental, and vision plans, along with options for family planning and health savings accounts. Additionally, employees enjoy a 401(k) retirement savings plan with company matching, life insurance, and volunteer time off to support community engagement.

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What kind of work environment can an Americas Regional Marketing Program Manager expect at Tanium?

At Tanium, you will find a dynamic and supportive work environment that values collaboration and respect among team members. As the Americas Regional Marketing Program Manager, you'll work alongside talented professionals who are dedicated to not just driving business goals but also fostering personal growth and community involvement.

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What are the main responsibilities of the Americas Regional Marketing Program Manager at Tanium?

The Americas Regional Marketing Program Manager at Tanium will focus on executing and managing various marketing initiatives, particularly events. Key responsibilities include strategizing campaigns, managing logistics for tradeshows, analyzing event performance, and collaborating across teams to enhance marketing outcomes and customer engagement.

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Common Interview Questions for Americas Regional Marketing Program Manager
What is your experience with event marketing strategies in the Americas Regional Marketing Program Manager role?

When discussing your experience with event marketing strategies, highlight specific campaigns you've managed, the goals you set, and the outcomes you achieved. Use metrics to demonstrate success, such as participant engagement, lead generation, or ROI, and be ready to discuss how you collaborated with cross-functional teams to deliver impactful events.

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How do you handle project management when executing multiple marketing programs?

In answering this question, describe your process for prioritizing tasks and managing timelines. Share examples of tools you use for project management, such as Gantt charts or Kanban boards, and emphasize your communication strategies for keeping all stakeholders informed and aligned.

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Can you describe a time when you improved an event marketing process?

Think of a specific instance where you identified a bottleneck in your event marketing process and how you addressed it. Discuss the changes implemented, the rationale behind them, and the results—such as improved efficiency or higher attendee satisfaction—that came from your intervention.

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What metrics do you consider most important when evaluating the success of a marketing program?

Mention key performance indicators (KPIs) such as registration numbers, conversion rates, customer feedback, and ROI. Expand on how you collect and analyze data, and how those insights guide your future marketing strategies to ensure constant improvement.

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Describe your experience working with marketing technologies like Marketo and Salesforce.

Detail your hands-on experience with Marketo and Salesforce, focusing on specific features or integrations you have utilized. Discuss how these tools have assisted you in executing campaigns, tracking performance, or nurturing leads effectively, demonstrating your technical aptitude as an Americas Regional Marketing Program Manager.

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How do you ensure brand consistency across multiple marketing channels?

Emphasize the importance of maintaining a consistent brand voice and messaging across all channels. Discuss your strategies for ensuring that all marketing materials reflect Tanium's brand guidelines, and how you communicate and collaborate with other departments to uphold consistency.

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How do you prioritize customer engagement in your marketing strategies?

Talk about how you keep the customer journey in mind when creating marketing strategies. Discuss the tactics you employ to drive engagement, such as personalized content, feedback loops, and ongoing communication. Providing examples of successful initiatives can further illustrate your approach.

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Tell us about your experience with vendor management in marketing.

Vendor management is crucial for the Americas Regional Marketing Program Manager role. Highlight your experience in negotiating contracts, managing relationships, and ensuring vendors meet deliverables. Discuss how effective vendor relationships have contributed to successful events or marketing campaigns you've led.

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How do you keep abreast of marketing trends and best practices?

Discuss the resources you rely on to stay informed, such as industry publications, online courses, or networking events. Highlight how continuous learning has enabled you to innovate and adapt your marketing strategies at Tanium, ensuring they remain aligned with current market demands.

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What role does collaboration play in successful marketing initiatives?

Collaboration is key in any marketing role. Emphasize how working together with product teams, sales, and other stakeholders has been essential in executing successful programs and campaigns. Share specific examples where collaboration has led to significant results, showcasing your ability to lead cross-functional efforts.

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Full-time, remote
DATE POSTED
November 26, 2024

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