Senior Vice President, US Hispanic Marketing

We are seeking a passionate, energetic and knowledgeable multicultural leader and “doer” with a thoughtful sense of storytelling to multicultural communities, specifically the US Hispanic audience. The ideal candidate is a sophisticated, strategic and creative thinker who applies a multicultural lens and a PR & marketing communications mindset to all client work.  

This person should be an expert on the US Hispanic market – the trends, media landscape, cultural considerations and more. They should know the key media, how to counsel clients on strategy and execution, and be a thought-leader in the marketplace. They should be comfortable applying USH strategies across a broad array of industries such as CPG, food, hospitality, tech, health, beauty and business/finance.   

Additionally, they will have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations. This candidate should have excellent written and verbal communication skills, unwavering confidence in counseling clients and passion for securing coverage.   

• USH Campaign Strategy Development and Execution - Lead the development and execution of multi-channel communication strategies for a range of clients (e.g. brand, corporate, tech, hospitality, healthcare, etc.) with a specific expertise in USH trends, strategy and media.  
• Pitch and Deliver Results – This role will be expected to deliver results across the board, securing multicultural media coverage while also helping strengthen multicultural strategy executions savviness of account teams and clients 
• Strong Multicultural Media and Partner Contacts – It is expected that this person will bring a strong roster of top-tier and cross-category media and/or partner contacts to Zeno (i.e., People En Español, CNN en Español, ESPN Deportes, Univision, Telemundo, Latino Times, Race & Culture Units at General Market Outlets, Mitu, NBC Latino, Latino News Network) and have the ability to build new relationships where needed 
• Deep Knowledge of the Multicultural and Cross-cultural Customer Landscape – Have a pulse on the multicultural audience landscape, insider knowledge and ability to unearth strategic opportunities for our clients across the board. Be a thought-leader in the USH space. 

• 13+ years' experience at agency or in-house, with a primary expertise in USH earned media and earned strategy  
• A proven track record of leading clients – be client facing and a leader, while also able to “roll up their sleeves” to get the work done 
• Ability to lead a team – build team culture with other USH team members at Zeno, create best practices, manage their resourcing and mentor them 
• Open and willing to drive New Business – leverage contacts in the space, bring in new clients and support the agency in the pursuit of net new clients 
• Willing to also support general market work if capacity isn’t full with USH work 
• An ability to conceptualize and write media-worthy campaigns from initial ideas and brainstorms – and the ability weigh in quickly on what is considered “mediable” to multicultural communities specifically USH 
• A robust portfolio of secured recent media coverage across top-tier multicultural publications and outlets including national, local, broadcast, print, digital mediums  
• Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders 
• An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities 
• Media training experience for client spokespeople, from C-suite to celebrities and other brand partners  
• A leading-edge knowledge of how multicultural communication strategy works today 
• Solution-oriented, problem solver, collaborative, go-getter mentality with the ability to thrive amid ambiguity 

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.