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Sr. Director, Product Marketing

The Basics:

As a Senior Director of Product Marketing, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our endpoint security solution portfolio. You’ll play a critical role on a quickly growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the “voice of the customer” in the way we present our products and solutions to the world. 

Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail. You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. 

This is a hybrid position, which will require in person attendance several days each week in one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What you’ll do:

  • Be the voice of the customer and oversee the marketing of the security suite of products and solutions 
  • Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches 
  • Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint security market 
  • Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes 
  • Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities 
  • Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content 
  • Collaborate with demand generation teams to execute targeted campaigns that drive pipeline 
  • Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc. 
  • Conduct market research, including buyer interviews to inform marketing content and create actionable insights 
  • Present to customers, partners, and sales teams 

 

Education: 

  • BA or BS in Marketing or equivalent experience required 
  • MBA strongly preferred 

Experience: 

  • We are looking for someone excited to work in a fast-moving, high-growth company for an opportunity to drive revenue growth and advance your career 
  • 10+ years minimum of experience in product marketing, solutions marketing, or outbound product management required 
  • Experience crafting go-to-market strategy including pricing and packaging 
  • Experience marketing an enterprise software solution to address cybersecurity issues 
  • Experience at a business-to-business enterprise software company required 
  • Experience understanding technology at a deep level and ability translate to business needs concisely required 
  • Experience developing presentations to customers, sales teams, and partners preferred 
  • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics 

Other: 

  • Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry-level employees to the C Suite 
  • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans 
  • You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights 
  • Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus. 
  • You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances 
  • A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences 

 

Core Competencies:

  • Demonstrates initiative and motivation 
  • Excellent oral and written communication skills 
  • Team player 
  • A person of high ethics and integrity 
  • Ability to work in a fast-paced, changing environment 

Security & Privacy Roles & Responsibilities:

All roles at Tanium have access to Tanium Confidential Information, therefore, Tanium assigns a universal Position Risk Designation to all roles to hold everyone to the highest possible standard. All roles at Tanium are subject to the following requirements: 

  • Protection of Tanium information and other assets 
  • Compliance with Tanium policies and terms of applicable agreements with Tanium 

About Tanium 

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that result in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.   

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.   

What you’ll get

The annual base salary range for this full-time position is $140,000 to $420,000. This range is an estimate of what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of a medical, dental, and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident, and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

 

For more information on how Tanium processes your personal data, please see our Privacy Policy

 

Average salary estimate

$280000 / YEARLY (est.)
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$140000K
$420000K

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What You Should Know About Sr. Director, Product Marketing, Tanium

Join Tanium as the Sr. Director of Product Marketing, where you'll be integral to shaping our endpoint security solution portfolio. In this hybrid role based in Emeryville, California, you'll collaborate with a vibrant team to develop compelling product messaging and positioning. Your creative flair and analytical mindset will help you transform complex technical concepts into engaging narratives that resonate with our diverse customer base. You’ll lead the charge on go-to-market strategies, from revenue planning to engaging sales and partner enablement efforts. The ideal candidate will thrive in a fast-paced environment, skilled at understanding market dynamics and buyer personas to differentiate Tanium in the competitive landscape. With your strong content creation background, you'll produce insightful marketing materials and thought leadership content that drives demand. Not only will you present to customers and partners, but your ability to influence teams across the organization will be key to our success. With 10+ years of experience and a focus on marketing enterprise software solutions, you’ll be well-equipped to make a significant impact at Tanium. Are you ready to be the voice of the customer in the exciting world of cybersecurity marketing? Apply today and help us continue our mission of delivering real-time solutions that protect millions of endpoints worldwide!

Frequently Asked Questions (FAQs) for Sr. Director, Product Marketing Role at Tanium
What are the main responsibilities of the Sr. Director of Product Marketing at Tanium?

As the Sr. Director of Product Marketing at Tanium, your main responsibilities will be to oversee the marketing of our endpoint security solutions, drive the go-to-market strategy, and ensure alignment with revenue goals. You'll analyze market trends, identify target personas, and create compelling narratives that clearly articulate Tanium's value proposition. Collaborating closely with cross-functional teams, including product management and demand generation, you’ll create marketing assets that support major product launches and continuously refine our sales enablement tools.

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What qualifications are needed for the Sr. Director of Product Marketing role at Tanium?

To qualify for the Sr. Director of Product Marketing position at Tanium, candidates should have a BA or BS in Marketing or equivalent experience, with an MBA strongly preferred. You'll need a minimum of 10 years of experience in product marketing or solutions marketing, particularly within the enterprise software sector. Experience crafting go-to-market strategies and a strong understanding of cybersecurity issues are essential, along with proven skills in content creation and audience engagement.

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Can you describe the team environment at Tanium for the Sr. Director of Product Marketing?

At Tanium, the team environment is collaborative and focused on innovation. As the Sr. Director of Product Marketing, you'll work with a diverse group of professionals who value open communication and mutual respect. The culture emphasizes diversity and inclusion, enhancing our team's collective ability to tackle challenging IT problems creatively. You'll partner closely with departments like sales, product management, and customer success to ensure a cohesive approach to our marketing strategies.

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How does Tanium support professional development for its Sr. Director of Product Marketing?

Tanium is committed to the professional development of its team members. For the Sr. Director of Product Marketing, this means gaining opportunities for continuous learning and growth in a dynamic, fast-paced environment. You'll have access to resources that help refine your skills, enhance your leadership capabilities, and navigate your career path within the company. Regular feedback and collaboration with senior leadership further ensure that you can shape your professional journey.

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What does success look like for the Sr. Director of Product Marketing at Tanium?

Success for the Sr. Director of Product Marketing at Tanium is driven by effective market positioning, strong product messaging, and demonstrable revenue growth from marketing efforts. You'll see success through the successful launch of products and the development of assets that resonate with customers and partners alike. Creating a clear competitive advantage through strategic insights and solidifying customer satisfaction and engagement will also signify your effectiveness in this role.

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Common Interview Questions for Sr. Director, Product Marketing
How do you define a successful go-to-market strategy?

A successful go-to-market strategy captures the essence of the product’s value proposition, aligns with customer pain points, and resonates with target personas. It also involves detailed pricing strategies, comprehensive marketing plans, and insightful competitive analysis. Focus on demonstrating how you've executed similar strategies in the past and how you plan to adapt your approach to fit Tanium's unique offerings.

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Can you share an example of a complex product message you simplified for a broader audience?

Certainly! In my previous role, I worked on a cybersecurity platform that had a wealth of features. I focused on breaking down technical jargon into relatable benefits, using storytelling techniques to illustrate real-world applications. Highlighting how the product resolved specific pain points helped us appeal to diverse stakeholders. Prepare to discuss the results and feedback from this approach to showcase its impact.

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What strategies do you employ to understand target personas?

To understand target personas, I regularly conduct market research, including interviews and surveys with existing customers and potential buyers. This helps gather insights on their pain points and needs. I also analyze customer usage data and industry reports. Discuss your methods and any tools or frameworks you utilize to create comprehensive personas, emphasizing the importance of aligning product messaging to their unique challenges.

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How do you stay updated on industry trends in product marketing?

I stay updated on industry trends through continuous reading of relevant blogs, trade publications, and reports, followed by engaging in webinars and industry conferences. Networking with peers also offers valuable insights. Share specific examples of thought leaders or publications you follow that inform your product marketing strategies, underscoring your commitment to staying informed.

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How would you measure the success of a product marketing campaign?

Success can be measured through various KPIs, including lead generation rates, conversion rates, and sales growth. I also look at brand awareness metrics, customer feedback, and engagement rates with marketing materials. Be ready to describe a past campaign and how you analyzed its outcomes, detailing what adjustments were made based on results to improve future efforts.

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Describe a time you had to collaborate with a cross-functional team.

In my previous role, collaboration with sales and product teams was crucial during a major product launch. We coordinated to align on messaging and sales tools needed for success. Discuss specific challenges faced and highlight how you facilitated communication among departments to achieve a unified front, emphasizing the importance of team synergy.

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What role does customer feedback play in your marketing strategy?

Customer feedback is invaluable in refining messaging and positioning. I actively seek input at various stages, from product development to post-launch analysis. Share how you successfully used customer insights to adapt marketing materials or strategy, demonstrating a strong customer-centric approach to your work.

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How do you handle competing priorities when managing multiple projects?

Handling competing priorities involves strategic planning and effective time management. I prioritize projects based on alignment with business objectives and deadlines. Providing realistic timelines and updates to stakeholders also keeps everyone aligned. Prepare to provide an example of a time you successfully juggled multiple projects, showcasing your organizational skills.

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What marketing tools and technologies do you find most valuable?

I find tools for data analytics, CRM, and marketing automation integral to a successful marketing operation. Using analytics helps derive actionable insights, while CRM software enhances customer relationship management. Discuss specific tools you've used and their benefits to illustrate your proficiency and commitment to leveraging technology for effective marketing.

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How do you ensure compliance with security and privacy regulations in marketing?

Ensuring compliance involves understanding regulations such as GDPR and CCPA, incorporating checks throughout the marketing process. I collaborate with legal teams and implement best practices while marketing to ensure customer data is handled responsibly. Be prepared to discuss your familiarity with compliance regulations and any experiences navigating these in your previous roles.

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Full-time, hybrid
DATE POSTED
April 9, 2025

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