Director, Public Relations & Marketing

As the Director, Public Relations & Marketing at Tapas Entertainment, your primary responsibilities will include identifying market trends in webcomics and web novels, managing media inquiries, developing PR messaging, nurturing community engagement on social media platforms, and building relationships with industry reporters and publishers. In addition, you’ll plan and execute events to promote our brand and content effectively.

To be considered for the Director, Public Relations & Marketing role at Tapas Entertainment, candidates should have 5-8 years of experience in PR, communications, or a related field, along with a track record of developing brand narratives. A deep passion for Korean webcomics, culture, manga, and anime is essential, as is the ability to craft engaging content and pitch effectively to journalists.

Community management is vital for the Director, Public Relations & Marketing position at Tapas Entertainment as it fosters engagement and loyalty among our readers and creators. By interacting with our audience across various platforms like Instagram, Discord, and Reddit, you’ll create a sense of belonging and excitement around our content, ultimately driving brand advocacy and awareness.

The salary range for the Director, Public Relations & Marketing at Tapas Entertainment is between $140,000 and $160,000 per year. The final offer will depend on individual experience, skill sets, and the organization's needs, typically hiring candidates closer to the middle of the range.

At Tapas Entertainment, we pride ourselves on our commitment to diversity, equity, and inclusion. This means fostering an environment where diverse perspectives are valued, allowing us to produce unique and engaging content. We welcome candidates from all backgrounds, promoting an inclusive culture where everyone can thrive and contribute to our mission.

When asked about developing a PR strategy for Tapas Entertainment, focus on identifying key audience segments, researching industry trends, and assessing competitive landscapes. Outline specific campaigns tailored to highlight webcomics and web novels, leveraging social media and partnerships to amplify branding and outreach efforts.

In discussing media outreach, be sure to highlight specific instances where you successfully pitched stories to journalists, cultivated relationships with media outlets, or organized press events. Showcase your ability to craft compelling narratives and how these efforts increased visibility for your previous employers.

When answering this question, mention platforms well-suited for specific demographics within the webcomic and web novel community. Highlight the potential of Instagram and Discord for real-time engagement, while also addressing the importance of forums like Reddit for deeper discussions on content.

Discuss specific metrics such as media coverage quantity and quality, social media engagement rates, audience growth, and website traffic analysis. Highlight the importance of setting clear KPIs at the outset and using analytics tools to continuously gauge and improve campaign performance.

Explain various strategies you might employ, such as creating teasers across social media, collaborating with influencers, and utilizing email marketing. Discuss how you can engage the community pre- and post-event to maximize participation and maintain excitement.

Show familiarity with Tapas Entertainment's content offering, its merge with Radish and Wuxiaworld, and its impact on the digital content community. Discuss how understanding the audience's preferences can help shape effective marketing strategies.

Outline your process for content creation, starting with audience analysis, brainstorming engaging topics, and ensuring alignment with brand messaging. Emphasize the importance of creativity and originality while being data-driven and responsive to audience feedback.

To respond effectively, describe a specific crisis situation you navigated, detail your strategy for resolution—such as communication, transparency, and media management—and share the positive outcome that resulted from your actions.

Address how the role serves as a bridge between creative content and the public, positioning the company positively in the media while advocating for its artistic talents. Emphasize the importance of storytelling, community engagement, and strategic outreach.

Illustrate your proactive approach to staying informed through industry publications, attending conferences, participating in webinars, and networking with professionals. Highlight the importance of continuously learning and adapting to new tools and techniques in PR and marketing.