Digital Marketing Specialist (Mexico)

As a Digital Marketing Specialist at Wing, you'll have a diverse range of responsibilities. This includes managing branding consistency across digital channels, developing and executing marketing campaigns, and creating promotional events to boost customer engagement. You'll also be responsible for lead generation activities, monitoring KPIs, and collaborating with internal teams to develop effective content strategies. Researching trends and maintaining the contact database are key parts of the role too.

To qualify for the Digital Marketing Specialist position at Wing, candidates should have a Bachelor's degree in any related field or professional certification in marketing. A minimum of 2 years’ experience in social media or 1-2 years in digital marketing is required, alongside proven content writing skills. Proficiency in graphic design tools such as Adobe Photoshop and Illustrator is also essential. Solid organizational skills and excellent communication in English and Spanish are a must!

Yes, the Digital Marketing Specialist position at Wing is entirely remote. This means you can work from the comfort of your home in Mexico or anywhere in LATAM. We offer a flexible schedule of 20-40 hours per week, allowing you to balance your work with personal commitments while being part of a supportive and dynamic team.

At Wing, we value our employees and offer various benefits to ensure job satisfaction. As a Digital Marketing Specialist, you’ll enjoy performance incentives, job security, paid training, and opportunities for career growth. Our inclusive culture fosters a fun work environment with bonuses, tips, and a referral program. Plus, we prioritize work-life balance with holiday and overtime pay.

For the Digital Marketing Specialist position at Wing, it’s important to have a reliable setup. This includes having a USB headset with noise cancellation, a working webcam, and a main computer with at least a 1.8 GHz processor and 4GB of RAM. High-speed internet is also crucial—at least 25 Mbps for the primary connection and 10 Mbps for a backup. This ensures you can effectively manage tasks and communicate seamlessly with the team.

When answering this question, you should elaborate on specific campaigns you've worked on, detailing your role in the planning, execution, and evaluation stages. Highlight any successful strategies you've implemented, the tools you used, and how you measured performance against KPIs. Showing results and outcomes will strengthen your response.

To answer this, discuss your understanding of brand guidelines and how you apply them consistently across different platforms. Mention the importance of maintaining a unified tone and aesthetic in visual content, and provide examples of how you've successfully achieved this in previous roles.

In your response, explain your familiarity with analytics tools and frameworks used to review the success of campaigns. Discuss your approach to measuring KPIs, and how these insights help refine future campaigns. Providing a brief case study from your past experiences could enhance your answer.

Share your personal philosophy on receiving feedback. Emphasize your open-mindedness and willingness to learn. You should provide an instance where constructive criticism led to improvements in your strategies or boosted the overall success of a campaign.

Choose a specific example where your proactive planning led to success. Outline the research and analysis you conducted, the strategy you designed and executed, and any measurable outcomes. Be succinct but thorough in illustrating your ability to impact marketing initiatives positively.

Discuss the importance of SEO in your digital marketing strategy. Talk about how you conduct keyword research, optimize content, and monitor trends to enhance visibility online. You might refer to past campaigns where your SEO strategies made a significant impact.

Explain your content creation process, from brainstorming ideas to finalization. Share ways you research trending topics, audience preferences, and competitor strategies. Include how you collaborate with other teams to generate comprehensive and engaging material.

Make a list of the digital marketing tools, analytics software, and graphic design programs you are familiar with, emphasizing your strengths with platforms relevant to this role, such as Adobe Creative Suite, Google Analytics, or social media management tools. Mention any certifications if applicable.

Discuss the various channels you utilize to keep up with digital marketing trends, such as industry blogs, webinars, networking groups, or professional courses. Emphasize your commitment to lifelong learning in a rapidly evolving field.

Reflect on skills that you believe are crucial, such as adaptability, creativity, or analytical skills. Provide reasoning for your choice and connect it back to how this skill can positively affect marketing outcomes for a company like Wing.