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Sr Growth Manager, Central America

Our Mission
Reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets.

The Team
-> Founded by Harvard grads / 3rd-time founders --- also founded Segovia (successful exit) and GiveDirectly (>300M revenue, fastest-growing NGO).
-> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) --- we like moving fast, and we hire people that do as well.
-> Driven by mission, guided by values (see below) – in deed, not just word.
-> Team as global as the mission, >30 languages from 25 countries (i.e., if you’re interested in learning to make Chicken Moambe, we’re the place).

About Us
Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment.  Read more about the journey in Reid Hoffman’s words or TechCrunch article

Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously.  Taptap Send allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of >700B alone, we’ve got a lot more saving to do for our users. Our mission is to reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets. And that’s just the beginning...

*We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).

Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels

The Role

Own the operation of TTS for the US, EU corridors to Guatemala, as well as owning other Spanish-speaking Latin American corridors as needed (e.g., Honduras/El Salvador/Dominican Republic/Colombia). You will work to continue launching TTS within the Guatemalan community in the United States and build a comprehensive growth strategy for the corridor.

The role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management.

Responsibilities

  • You will lead growth efforts, including: 

    • Build trust-based relationships with diaspora communities through in-person and online communication

    • Conduct customer research with transfer senders on a regular basis

    • Execute partnerships and events; initiate, negotiate and build partnerships with community associations and organizations

    • Set up offline and online advertising campaigns

    • Measure operational efficiency and financials for the corridor

    • Provide CS teams input into strategies for the market

    • Work with Product, Engineering and Ops to ensure high success rate and low latency, optimizing operations

    • Source and direct community ambassadors and influencers

    • Manager agencies for Paid, Creatives, Events

    • Manage customers CRM

    • Own the P&L for your corridor from beginning to end

Requirements

  • Based in the United States - strong preference for NYC/NJ, but potentially West Coast or Texas for the right candidate

  • 5-8 years of experience in high growth-environment such as startups, marketing, scale-ups or similar relevant experience

  • Experience managing influencers and ambassadors within Latin American communities a must. Experience in Offline and Performance Marketing preferred 

  • Exceptional knowledge and networks in the Mexican, Central American and Latin American diaspora, you feel comfortable hitting the streets and gettings people to use the Taptap Send app 

  • Bachelor's or Master's degree

  • Fluency in English and Spanish

  • Strong business development/sales/marketing background is a strong plus

  • Desire to be member of the LatAm diaspora with work authorization in the United States

Also you are

  • Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures

  • Execution oriented - we have an “impact first” philosophy  and a lot to be done. You should be able to take an idea to implementation

  • Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion

  • Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g., events or customer meetings)

  • Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment

  • Driven - you thrive in fast-paced, target oriented environments

Compensation

  • Salary $130,000 - $200,000

  • Equity (ISOs)

  • Benefits

Taptap Values 

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.  

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CEO of Taptap Send
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Michael Faye
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Average salary estimate

$165000 / YEARLY (est.)
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$130000K
$200000K

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What You Should Know About Sr Growth Manager, Central America, Taptap Send

Join Taptap Send as a Sr Growth Manager for Central America, where you’ll play a pivotal role in our mission to reduce inequity by helping immigrants transfer money home. Based in the vibrant New York City, you'll be part of a dynamic team founded by Harvard grads with a background in successful fintech initiatives. Here, we thrive on fast-paced decision-making and value-driven relationships as we deepen our engagement with the Guatemalan community and other Spanish-speaking Latin American corridors. Your passion for supporting the community will shine as you build trust-based relationships, lead growth strategies, and foster partnerships with community organizations. You'll conduct customer research, implement offline and online advertising campaigns, and manage the P&L for your corridor from start to finish. This isn’t just a job – it’s an opportunity to create a real impact while being part of a globally-minded team that celebrates diversity and promotes financial inclusion. With a salary ranging from $130,000 to $200,000, plus equity and benefits, you will be rewarded not just for your skills but for your commitment to the communities we serve.

Frequently Asked Questions (FAQs) for Sr Growth Manager, Central America Role at Taptap Send
What are the responsibilities of a Sr Growth Manager at Taptap Send?

As the Sr Growth Manager at Taptap Send, your responsibilities will include leading growth efforts by building relationships with diaspora communities, executing partnerships, conducting customer research, and managing online and offline advertising campaigns. You will also provide insights for the customer support teams and optimize operations in collaboration with Product and Engineering teams. Managing customer relationships and owning the P&L for your assigned corridor will be crucial tasks.

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What qualifications are needed for the Sr Growth Manager position at Taptap Send?

To be a successful Sr Growth Manager at Taptap Send, you'll typically need 5-8 years of experience in high-growth environments, such as startups or marketing roles. Fluency in English and Spanish is essential, alongside exceptional knowledge and networks within the Central American diaspora. A Bachelor’s or Master’s degree is required, and being comfortable with direct customer engagement and influencer management is a must.

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What is the salary range for the Sr Growth Manager role at Taptap Send?

The Sr Growth Manager position at Taptap Send offers a competitive salary ranging from $130,000 to $200,000, reflecting the skills and experience you bring to the table. Additionally, you’ll be eligible for equity, providing a stake in the company's success, as well as benefits to support your well-being.

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What kind of team culture can I expect as a Sr Growth Manager at Taptap Send?

At Taptap Send, the team culture is dynamic, mission-driven, and inclusive. You will find a group of top performers from diverse backgrounds, all focused on making a positive impact in the communities we serve. Embracing values such as being impact-first and embracing a flexible work environment, you'll be encouraged to express your creativity and initiatives, while also having the freedom to adapt your working hours to meet community needs.

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How does Taptap Send support its employees in their professional development?

Taptap Send is committed to the growth and development of its employees. As a Sr Growth Manager, you can expect opportunities for mentorship and collaboration within a high-growth startup environment. The company values impact-oriented execution and encourages employees to propose solutions and take ownership of their work, ensuring a space for continuous learning and improvement.

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Common Interview Questions for Sr Growth Manager, Central America
How would you approach building relationships within the diaspora community as a Sr Growth Manager?

In answering this question, focus on your approach to establishing trust, utilizing both in-person and online strategies. Discuss how cultivating genuine connections through regular engagement can enhance brand awareness and customer loyalty, and be prepared to share specific experiences showcasing your networking skills.

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Can you describe your experience with customer research in the context of financial services?

When answering, highlight your methodologies for conducting effective customer research, such as surveys or interviews, emphasizing how you analyze this data to inform growth strategies. Share specific outcomes from past research initiatives that contributed to marketing improvements or enhanced customer satisfaction.

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What strategies would you implement to optimize the P&L for your corridor?

Address this by outlining a systematic approach to monitoring expenses and revenue streams, discussing methods to manage budgets effectively. Also, emphasize the importance of aligning these financial metrics with community engagement efforts and growth targets.

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Describe a challenge you've faced in executing a marketing campaign and how you overcame it.

Identify a relevant challenge from your experience, discussing the background, what steps you took to address it, and the eventual positive outcome. Provide insights on how the experience shaped your approach to future campaigns and influenced your teamwork.

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How do you intend to leverage influencers and community ambassadors in your growth strategy?

Your response should demonstrate your understanding of influencer marketing, along with the key factors in selecting the right ambassadors for your target community. Discuss how you plan to engage them for campaigns, and measure the impact of these collaborations on brand loyalty and customer engagement.

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What techniques do you use to track and report operational efficiency?

Discuss the tools and metrics you utilize to assess operational performance, such as KPIs or analytical software. Emphasize how these techniques allow for continuous improvement and ensure alignment within the operational strategy, particularly in coordination with various teams.

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What role does cultural awareness play in effective marketing for Taptap Send?

Explain why cultural awareness is crucial in marketing, particularly in engaging diverse communities. Offer examples of how you have successfully tailored messages or campaigns to accommodate specific cultural sentiments and preferences to enhance resonance and brand acceptance.

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How would you measure the success of your strategies in the Guatemalan community?

Focus on how you define success through measurable objectives and key results (OKRs). Discuss a range of metrics, such as user acquisition rates, transfer volume, community engagement levels, and satisfaction surveys that demonstrate the effectiveness of your strategies.

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Can you provide an example of how you adapted to changing market conditions in your previous roles?

Share a specific instance where you identified a change in market trends or community needs. Highlight your problem-solving skills and how you pivoted your strategies to meet these changes, leading to positive outcomes for the community and the organization.

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Why do you believe Taptap Send’s mission is important?

Articulate your understanding of Taptap Send’s mission and its impact on financial equity. Be genuine in expressing your passion for working with immigrant communities and how you envision contributing to this mission, reflecting on any personal experiences that resonate with this goal.

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Taptap Send is an app that helps people send money back home to Africa, Asia, and the Caribbean quickly and at very low prices. Since launching in summer 2018, we’ve already moved billions of dollars and reached hundreds of thousands of customers....

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Full-time, on-site
DATE POSTED
December 22, 2024

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