Strategist

As a Client Strategist at Tatari, you will manage a small team of Customer Success Managers while also serving as a trusted advisor for a select portfolio of clients. Your responsibilities include mentoring your team, overseeing post-sales relationships, guiding clients through TV advertising campaigns, and leveraging internal expertise to solve client challenges. You'll also engage closely with C-level executives and travel occasionally for in-person meetings.

To qualify for the Client Strategist position at Tatari, candidates should have at least 8 years of experience in post-sales account management, with a proven track record of C-level interactions. Additionally, 4 years of team management experience, a solid understanding of statistics, and familiarity with project management are essential. Experience in linear TV buying is preferred, with programmatic knowledge being a bonus.

Tatari fosters a welcoming and inclusive culture, valuing diversity and promoting equal opportunities. As a Client Strategist, you’ll be part of a collaborative environment that encourages innovation and celebrates diverse backgrounds. Regular team-building events and a focus on wellness demonstrate Tatari’s commitment to cultivating a positive work atmosphere.

Client Strategists at Tatari can expect a competitive salary ranging from $120,000 to $185,000 annually, alongside equity compensation. Benefits also include comprehensive health insurance, a 401K plan, monthly spending accounts, continued education reimbursement, unlimited PTO, and catered lunches in the office. Additionally, there’s a focus on wellness with special company days off.

Successful Client Strategists at Tatari possess strong communication and listening skills, enabling them to convey technical concepts clearly and engage with clients effectively. Organizational skills and detail orientation are crucial, especially when managing multiple client accounts. The ability to foster relationships and collaborate with diverse teams is also key for optimizing client campaigns and delivering exceptional service.

In managing client relationships at Tatari, I prioritize open communication, actively listening to client needs while identifying any unmet requirements. I cultivate trust by being transparent about our capabilities and regularly providing insights on campaign performance, ensuring clients feel supported and understood throughout their journey with us.

I have over [X] years of experience in TV advertising, where I've developed a solid understanding of both linear and streaming landscapes. This knowledge helps me strategize effectively when advising clients on their advertising campaigns, enabling me to help them allocate resources efficiently for maximum impact.

Preparation is key when meeting clients. I always ensure to research their business objectives, review past performance metrics, and come equipped with data-driven insights and actionable strategies tailored to their needs, fostering productive discussions and demonstrating my commitment to their success.

One time, I encountered a situation where a key client was unhappy with campaign results. I took the initiative to meet with them directly, conducted a comprehensive review of their campaign, and provided transparent feedback. By collaborating closely to refine their strategy and involve our data team, we improved performance significantly, ultimately restoring their trust and satisfaction.

I maintain motivation within my team by setting clear goals and celebrating milestones together. Regular check-ins allow me to provide support and feedback where needed, while fostering an open environment encourages team members to share their ideas and concerns—a vital aspect of creating a cohesive and motivated team.

When faced with conflicts or disagreements, I always approach the situation with empathy and professionalism. I listen to their concerns, validate their feelings, and work collaboratively to identify a resolution that aligns with their objectives and our capabilities. This proactive approach often turns potential roadblocks into opportunities for growth.

To uncover unmet needs, I actively engage clients in discussions about their goals and challenges. I use qualitative methods, such as conducting in-depth interviews or surveys, as well as analytical approaches by reviewing performance data to spot gaps. This comprehensive understanding enables me to deliver tailored solutions that add value to their campaigns.

When advising clients, I take advantage of Tatari’s internal expertise by identifying relevant subject matter experts within the team who can assist in addressing specific client needs. Collaborating with our Engineering or Data Science teams enhances the solutions I provide, ensuring clients receive informed recommendations based on the latest insights and technology.

Staying updated on trends is crucial in the fast-paced TV advertising landscape. I dedicate time each week to read relevant articles, attend industry webinars, and participate in networking events. Engaging with thought leaders and regularly reviewing competitive analyses helps me maintain a competitive edge in offering clients the most current insights.

I believe my unique blend of experience in account management, deep understanding of TV advertising, and strong leadership skills make me an excellent fit for the Client Strategist role at Tatari. My passion for developing client relationships and commitment to delivering exceptional service aligns perfectly with Tatari's mission to revolutionize TV advertising while fostering innovation.