Account Manager - job 2 of 4

The Account Manager at KUSA KTVD-TV plays a crucial role in ensuring the success of advertising campaigns. They support Account Executives with post-sale activities, manage daily client interactions, maintain schedules for television and digital advertising, and oversee the implementation of special projects. Additionally, they track audience delivery metrics and collaborate with various teams to address client needs, ultimately aiming to retain and grow business.

To succeed as an Account Manager at KUSA KTVD-TV, candidates should have 3-5 years of experience in account management within a fast-paced media sales environment. A strong track record of retaining and growing client relationships is essential. Familiarity with marketing solutions, digital advertising, Google Analytics, and CRM systems is highly desirable. Excellent communication, organization, and time management skills are also necessary for this dynamic role.

At KUSA KTVD-TV, Account Managers are supported in their roles through comprehensive collaboration with Account Executives, the Marketing Director, and Creative Services. Regular sales meetings and training sessions ensure that they stay updated on company products and services. Furthermore, the company fosters a collaborative work environment where idea-sharing and teamwork are encouraged, allowing Account Managers to excel in their responsibilities.

The pay range for the Account Manager position at KUSA KTVD-TV is between $60,000 and $65,000 USD. This competitive salary reflects the importance of the role in driving sales and supporting client relationships within TEGNA, reinforcing their commitment to delivering value to employees in the media industry.

TEGNA provides a comprehensive benefits package for Account Managers at KUSA KTVD-TV, which includes medical, dental, and eye care coverage, as well as fertility and adoption assistance. Employees also have access to a 401(k) program with a generous company match, numerous paid time-off days, and virtual healthcare options. This robust benefits structure aims to support both the physical and mental health of employees and their families.

In your response, highlight specific examples from your previous roles, focusing on how you successfully managed client relationships and contributed to account growth. Discuss strategies you employed for nurturing client engagements and your understanding of the campaign management process.

Talk about your organizational strategies, such as using digital tools or CRM systems to manage deadlines and deliverables. Emphasize your ability to remain flexible while ensuring that all client needs are met efficiently.

Discuss your experience with CRM systems, analytics tools, and any project management software you’ve utilized in past roles. Highlight specific functionalities that helped you enhance client relationships and measure campaign success.

Mention your approach to resolving conflicts, emphasizing active listening and communication skills. Provide an example of a challenge you faced and how you managed to turn a potentially negative situation into a positive outcome.

Choose a campaign where your involvement was key. Provide details about the campaign goals, your contributions, and how you collaborated with other team members to achieve success. Highlight specific metrics to demonstrate the campaign’s effectiveness.

Talk about your strategies for continuous learning, such as following industry publications, attending webinars, or participating in networking events. Show your passion for the media advertising field and how staying informed benefits your work.

Discuss how you collaborate with Account Executives by understanding their objectives and supporting their sales efforts. Highlight the importance of communication, teamwork, and the division of responsibilities for a successful partnership.

Identify key skills relevant to the role, such as strong communication, organizational abilities, client services, and problem-solving skills. Explain how each skill contributes to the success of managing accounts and growing client relationships.

Discuss your proficiency in using metrics such as KPIs, audience ratings, and client feedback to assess campaign performance. Talk about how you use this data to inform future strategies and improve client satisfaction.

Express your enthusiasm for the role and the company. You can mention KUSA KTVD-TV's strong community presence and your admiration for their commitment to trustworthy journalism and innovative marketing solutions as motivating factors for your application.