Manager - Go-To-Market Strategy

The Manager - Go-To-Market Strategy at Terviva is tasked with a variety of responsibilities including market research, project management for key customer accounts, and managing sales enablement functions. This includes creating dashboards, conducting analyses, interfacing with customers, and overseeing marketing campaigns. Additionally, the role involves developing strategic plans and executing launch plans for new product channels.

Candidates for the Manager - Go-To-Market Strategy position at Terviva should have 5-7 years of relevant experience in fields like management consulting, corporate strategy, or business development in consumer packaged goods or the food/ag industry. Strong spreadsheet skills, solid macroeconomic understanding, and excellent communication abilities are also essential for success in this role.

The Manager - Go-To-Market Strategy contributes to Terviva’s mission by developing and implementing strategies for sustainable biofuels and food products. By managing customer relationships and market entry projects, this role ensures Terviva's innovations reach a global audience while simultaneously supporting farmers and promoting environmental sustainability.

At Terviva, the work environment for the Manager - Go-To-Market Strategy is dynamic and collaborative. Employees enjoy a supportive culture that emphasizes high-impact performance while maintaining low ego. The role also provides opportunities for international exposure due to the global footprint of both Terviva's employees and customer base.

The Manager - Go-To-Market Strategy at Terviva would handle projects such as evaluating partnerships for geographic expansion, developing launches for new sales channels, and conducting quarterly business reviews for key accounts. This role is integral in aligning marketing efforts with strategic objectives to drive overall company growth.

When prioritizing multiple projects as a Manager - Go-To-Market Strategy, I assess the impact and urgency of each project, aligning them with organizational goals. I believe in open communication with my team to understand their capacities and ensure that critical initiatives are flagged and addressed promptly, allowing for effective resource allocation.

In my previous role, I conducted an extensive market analysis that involved both qualitative and quantitative data. I assessed market trends, competitor strategies, and customer preferences to create a comprehensive report, which not only informed our product positioning but also helped secure a partnership agreement. My approach involved leveraging multiple data sources and collaborating with cross-functional teams.

Effective customer engagement begins with understanding their needs and establishing trust. I utilize regular feedback loops, ensure open lines of communication, and tailor presentations to align with customer interests. This strategy has consistently led to improved relationships, enabling me to identify additional opportunities for collaboration.

Data plays a crucial role in decision-making processes. I utilize advanced spreadsheet functions to analyze key metrics and visualize data trends, simplifying complex information for stakeholders. Whether assessing market opportunities or performance metrics, I believe in backing decisions with solid data-driven insights to illustrate potential impacts.

I have extensive experience working with cross-functional teams, often leading projects that require input from diverse perspectives such as marketing, finance, and sales. I prioritize fostering collaboration by scheduling regular check-ins and creating shared goals, ensuring that all parties feel involved and invested in the project's success.

Staying updated on industry trends is key. I regularly subscribe to industry newsletters, networks with peers, attend webinars, and participate in professional groups focused on sustainability and agriculture. This proactive approach allows me to maintain a pulse on evolving trends, enabling me to apply insights effectively.

In my last position, I managed a product launch that involved meticulous planning, including market research, competitive analysis, and promotional strategies. By coordinating with sales and marketing teams, we achieved successful market penetration within the first quarter, exceeding our initial sales projections and gaining positive customer feedback.

My approach to conducting competitive analyses involves assessing both direct and indirect competitors. I gather data on their offerings, market positioning, and customer feedback, often using SWOT analysis to identify our advantages and weaknesses. This enables me to provide actionable recommendations for enhancing our strategic positioning.

Success in the Manager - Go-To-Market Strategy role is defined by our ability to exceed key performance indicators, foster strong customer relationships, and launch successful products. Achieving a collaborative culture within our teams and contributing to our mission of sustainability are also critical metrics of success.

I find tools like Trello, Asana, and various spreadsheet applications essential for project management. These tools help me organize tasks, set timelines, and track progress. Moreover, using visualization software to present data and updates to stakeholders significantly enhances clarity in communication and enhances team alignment.