Marketing & Growth Manager

As the Marketing & Growth Manager at Lorenz Clinic, you will be responsible for a wide range of tasks that aim to enhance our visibility and connect with potential clinicians. Key duties include designing and executing clinician recruitment campaigns, building relationships with referral partners, and representing Lorenz at career fairs and outreach events. This role requires strong communication skills and a significant amount of local travel to build effective partnerships across the community.

To excel as a Marketing & Growth Manager at Lorenz Clinic, candidates should have 5-8 years of experience in marketing, recruiting, or outreach, along with a bachelor's degree in marketing or a closely related field. We're looking for someone with experience in relationship building, a strong connection to the mission of mental health advocacy, and the ability to track return on investment from outreach efforts.

The salary range for the Marketing & Growth Manager role at Lorenz Clinic is competitive, ranging from $80,000 to $105,000 annually, depending on experience. Additionally, you'll have the opportunity to earn performance-based incentives, enhancing your overall compensation package.

At Lorenz Clinic, the work environment for the Marketing & Growth Manager is dynamic and community-focused. While some duties can be performed in a hybrid capacity from Minneapolis, a significant portion of the job entails in-person relationship management and outreach activities. You’ll be out in the community, engaging with various stakeholders to promote our mission and expand access to mental health services.

The Marketing & Growth Manager position at Lorenz Clinic offers a clear trajectory for advancement. This is a manager-level role with a direct path to director-level responsibilities as our growth strategy evolves. You will play a central role in building a durable system that scales, providing ample opportunities for personal and professional development within our mission-driven organization.

When designing a clinician recruitment campaign, I would first identify the target audience and understand their hiring motivations. Next, I would create engaging content that highlights the unique values of Lorenz Clinic, using both digital and in-person channels to ensure wide reach. Lastly, I would measure the campaign's success by tracking applications, hire rates, and solicit feedback for improvements.

In a previous role, I successfully built a referral partnership by reaching out to a local university’s counseling program. I organized information sessions to educate students about career opportunities at our clinic and followed up with meaningful interactions. This led to a significant increase in referrals from the university, showcasing the power of building trust and relationships.

To measure the success of outreach efforts effectively, I recommend tracking key metrics such as the number of applications received, conversion rates of applications to hires, engagement rates from digital campaigns, and the number of new referral partnerships formed. Analyzing these metrics will help refine strategies and optimize outreach over time.

If a partnership isn’t yielding expected results, I would first assess the communication and outreach strategies in place. I’d engage the partner to discuss challenges openly and collaboratively brainstorm adjustments that could enhance outcomes. Flexibility and adaptability are key in refining partnership strategies.

Enhancing Lorenz Clinic’s employer brand would involve showcasing the clinic's strong commitment to mental health advocacy and clinician support. I would leverage social media, create meaningful content highlighting our team’s experiences, and actively engage with potential candidates at local events to foster a positive image of Lorenz as an employer of choice.

I have extensive experience using digital marketing tools like Google Ads, social media platforms, and CRM systems to attract talent and build awareness. These tools can provide valuable insights through metrics that help us tailor our messaging and effectively engage with our target audience, leading to more successful outreach.

Community engagement plays a vital role in my marketing approach, as it fosters trust and increases visibility. Building relationships with local organizations and participating in community events helps us understand the needs of our audience, allowing us to tailor our marketing efforts for greater impact and effectiveness.

I stay informed about trends in mental health and community outreach through various channels, including attending relevant conferences, participating in webinars, subscribing to industry newsletters, and networking with professionals in the field. This continuous learning helps me keep our strategies relevant and adaptive to the evolving landscape.

My approach to collaboration with clinical leaders and HR is centered around open communication and shared goals. I believe in involving both teams in the planning process to ensure alignment on messaging and strategy. Regular check-ins and feedback loops are essential to maintaining a cohesive approach to our outreach efforts.

I am passionate about working in the mental health field because I believe in the vital role mental health plays in overall well-being. Knowing that my efforts contribute to expanding access to quality care and supporting communities in need motivates me. This aligns perfectly with my commitment to advocacy and creating positive change, making this position a fulfilling opportunity.