Performance Marketing Lead

To apply for the Performance Marketing Lead role at HyperionDev, candidates should possess a minimum of 5 years of experience in digital marketing, particularly with a focus on performance marketing and analytics. Leadership experience of at least 2 years in managing teams and proven results in a high-growth, startup environment is essential. A relevant degree in Marketing or Business Administration is preferred, and any prior experience in the education sector is a plus!

As the Performance Marketing Lead at HyperionDev, your primary responsibilities include developing comprehensive marketing strategies for learner acquisition, optimising digital campaigns to maximise ROI, leading a high-performing marketing team, and collaborating with senior management on strategic plans. You'll leverage your analytical skills to assess campaign performance and ensure alignment across various channels, ultimately driving admissions growth.

Yes! HyperionDev offers hybrid work arrangements for the Performance Marketing Lead role, allowing for flexibility in your schedule. Candidates who are not located near a HyperionDev campus can take advantage of remote working options, ensuring you're able to thrive in an environment that suits your lifestyle.

In the Performance Marketing Lead role at HyperionDev, you will oversee B2C and B2B marketing strategies. This includes crafting innovative digital marketing campaigns, driving paid search initiatives, enhancing social media presence, and applying effective SEO practices. Your goal will be to enhance learner acquisition and optimise the full user journey, guiding prospective students from awareness to enrollment.

HyperionDev prides itself on its people-forward culture, which is centered around growth, learning, and collaboration. As the Performance Marketing Lead, you'll find yourself in a supportive environment that values your input and encourages innovative thinking. The company fosters a sense of purpose in its mission to make tech education more accessible, providing you with the chance to make a meaningful impact in the education space.

HyperionDev supports career development through continuous learning initiatives and offers employees the chance to enroll in their Coding Bootcamps. As the Performance Marketing Lead, you will also have opportunities for mentorship and professional growth, allowing you to expand your skills and knowledge in a dynamic tech environment.

As the Performance Marketing Lead at HyperionDev, you'll have a significant impact on learner acquisition and revenue growth, driving performance marketing initiatives that reach millions of prospective students. Your efforts will help bridge the global tech skills gap, empowering individuals to gain fulfilling careers in technology, ultimately contributing to a more stable and fair education landscape.

When developing a performance marketing strategy, start by clearly defining your goals, target audience, and key performance indicators (KPIs). Utilize data analytics to understand past campaign performances and audience behavior. Then, incorporate a mix of channels tailored to your audience, such as social media, email marketing, and paid search, and continuously monitor performance to make data-driven adjustments.

Optimizing conversion rates involves a blend of analytics, A/B testing, and user experience improvements. Share specific examples where you've implemented data analysis to identify bottlenecks in the user journey, tested different landing page designs, or adjusted messaging to increase conversion rates significantly. Highlight the tools and techniques you've used and the results you've achieved.

Handling conflicts within a marketing team requires open communication and active listening. I believe in addressing issues promptly by creating an environment where team members feel comfortable sharing their concerns. Encourage collaborative problem-solving sessions, where everyone has the chance to voice their opinions, leading to a more harmonious and productive working atmosphere.

When measuring the success of marketing campaigns, prioritize metrics such as Customer Acquisition Cost (CAC), Return on Investment (ROI), Conversion Rates, and Customer Lifetime Value (CLV). Additionally, tracking engagement metrics like click-through rates (CTRs) and customer feedback can provide insights into consumer behavior and areas for improvement.

I stay updated with the latest trends in digital marketing by subscribing to industry newsletters, following thought leaders on social media, and participating in webinars and professional groups. Networking with peers and attending industry events also allows me to gain insights into emerging strategies and tools that can enhance our marketing efforts.

Describe a detailed instance where you led a successful marketing campaign, outlining the goals, strategies employed, and measurable outcomes. Highlight the collaboration with team members, addressing challenges faced, and how data-driven insights were used to pivot your strategies mid-campaign for optimal results.

Ensuring alignment between marketing and sales teams starts with clear and open communication. Regular meetings, shared goals, and a collaborative approach when it comes to lead management are crucial. Implementing shared CRM systems and cross-departmental training sessions can also foster stronger relationships and help both teams understand each other's challenges and objectives.

Some common challenges in performance marketing include changing algorithms on platforms, competitors' actions, and budget constraints. Discuss specific challenges you've faced, how you analyzed the situation, the strategies you developed to overcome them, and ultimately the impact they had on achieving your marketing objectives.

Gathering customer feedback can be achieved through surveys, social media interactions, and direct communication. Analyzing this feedback is essential for continuous improvement; I typically categorize responses to identify trends and actionable insights. Data visualization tools can also help present the findings to the team, guiding future strategies and adjustments.

A successful marketing campaign in the education sector hinges on understanding the target audience's needs. This involves crafting engaging messages that resonate emotionally while showcasing the program's unique value proposition. Utilizing testimonials, success stories, and clear calls-to-action can enhance trust and drive conversions among potential learners.