Director of Influencer Marketing

Tombras, an independent, 400+ person full-service advertising agency is searching for a Director of Influencer to join our team. 

Where you’ll be working: Knoxville or Atlanta. Relocation assistance may be provided.

The Tombras Influencer team has worked with some of your favorite brands on the internet – from Josh Cellars wine and Steak-umm to Spirit Airlines. This position reports to the VP of Social Media and will be responsible for managing day-to-day influencer efforts for clients, working closely with team leadership, other agency departments and external partners to create and foster world-class influencer campaigns for clients. 

The ideal candidate combines communication, strategy, and industry experience to contribute to our efforts across all clients and help grow and evolve our influencer marketing practice at Tombras. 

• Client and Internal Education 
• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis ○ Lead influencer/content creator POVs for internal and client needs ○ Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories 

• Relationship Building and Outreach 
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc. 
• Conduct outreach and build relationships with known agencies, managers, etc. 

• Campaign and Partner Management 
• Develop unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals 
• Research and recommend creators to bring to life content creator 
• campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment 
• Lead outreach initiatives and content creator deals 
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts 
• Research and apply insights, data and statistics to support creative & strategy Oversee campaign management and execution from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
• Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more 

• 8+ years of experience in social media and influencer management, strategy and content creation 
• Experience negotiating talent agreements 
• Excellent written and verbal communication skills 
• Experience with social media platform intricacies, analytics and reporting tools Highly organized with the ability to multi-task and work quickly and efficiently under pressure 
• Ability to work collaboratively with cross-functional teams 
• Ability to proofread content for grammatical accuracy and maintain style consistency across pieces 
• Strong communication skills to ensure ideas are presented effectively and coherently, and to correspond with external partners on an ongoing basis 
• Passion for connecting brands to real people in real-time, all the time Passion for current and emerging social media platforms, trends, and best practices Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously 
• Experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture 
• An attitude of positivity, adaptability, curiosity, and exploration 

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.