Sales Team Lead - SMB

A Sales Team Lead - SMB at Too Good To Go takes on multiple responsibilities: coaching and developing the US Sales team, managing sales tactics, leading performance conversations, and effectively communicating product value. The role is designed to foster a high-performing environment through active engagement, skilled training, and clear expectations. This leadership position embodies a thorough understanding of sales management and strategy, making a positive impact on the organization's mission.

To qualify for the Sales Team Lead - SMB position at Too Good To Go, candidates should have a minimum of 1 year of management experience within sales environments, particularly in SMB and Mid-Market sectors. Ideal candidates are consistent top performers with a demonstrated ability to coach teams and a strong understanding of pipeline management. Educational qualifications also play a role, alongside skills in effective communication and leadership.

The Sales Team Lead - SMB significantly contributes to Too Good To Go's mission by driving the sales team to effectively connect consumers to surplus food, reducing waste. Through strategic coaching and performance management, the Team Lead ensures that the sales approach aligns with our values of social impact and environmental sustainability. Their leadership is crucial in powering the movement towards reducing food waste across communities and reinforcing the company's purpose.

The company culture for a Sales Team Lead - SMB at Too Good To Go is inclusive, values-driven, and energetic. The organization's emphasis on collaboration, humility, and continuous improvement fosters a dynamic work environment where team members feel empowered and supported. Regular social events, opportunities for team bonding, and open communication channels combine to create a workplace that celebrates both success and authenticity.

Sales Team Leads at Too Good To Go enjoy extensive opportunities for personal and professional development. As part of a fast-paced scale-up, there are pathways to enhance leadership skills, deepen industry knowledge, and expand sales acumen. The organization encourages self-reflection and open responses to coaching, providing a supportive framework for ongoing growth and success. Being part of an international community also opens doors for cross-border collaboration and insight-sharing.

When approaching the coaching of a sales team, I prioritize understanding each team member's strengths and areas for growth. My strategy includes regular one-on-one meetings to provide constructive feedback, setting personalized goals, and creating tailored training sessions focused on specific skills like negotiation and closing techniques. I believe in leading by example and fostering an open environment where team members feel comfortable sharing challenges.

In managing sales performance, I focus on key metrics such as conversion rates, sales cycle length, and pipeline health. These metrics give comprehensive insights into team performance and areas needing improvement. I also track KPIs related to individual contributions, like activity volume and success rates, to ensure that targets align with organizational goals and drive continuous improvement.

Handling tough performance conversations is all about preparation and empathy. I prepare by gathering concrete data and examples, ensuring I’m offering actionable feedback rather than vague criticism. I create a safe space where the employee can express their concerns, and together we can formulate a development plan. The goal is to motivate and empower them to improve instead of just highlighting shortcomings.

In my previous role, I implemented a targeted outreach strategy that focused on value-selling. By analyzing our customer data, I discovered key pain points and crafted messaging that directly addressed those needs. Training the team on this approach led to increased engagement and higher conversion rates, ultimately expanding our market share. It highlighted the significance of understanding customer needs and tailoring our approach accordingly.

Team collaboration is vital in my sales strategy. Collaboration encourages sharing best practices, supporting each other during tough negotiations, and aligning efforts toward common goals. In my experience, fostering a teamwork-oriented culture not only enhances overall morale but also leads to creative problem-solving and improved sales outcomes. I make it a priority to encourage open communication and collective brainstorming sessions.

To keep my sales team motivated, I focus on recognizing achievements and celebrating wins, no matter how small. I also facilitate professional development opportunities, allowing team members to upskill and grow. Ensuring that the team has a sense of purpose by connecting their individual roles to the larger organizational mission is crucial. Regular team-building activities and incentives also contribute to maintaining high spirits and engagement.

I have extensive experience using Salesforce and other CRM systems for pipeline management, performance tracking, and reporting. I am proficient in creating dashboards that visually present critical sales metrics, allowing my team to easily understand their performance and identify areas for improvement. My focus has always been on leveraging these tools to optimize workflows and enhance productivity.

In a previous position, I inherited a struggling sales team with low morale and performance. I implemented a series of initiatives, including revamped training programs, regular feedback sessions, and team-building events. By focusing on open communication and actively addressing the team's concerns, we witnessed a notable turnaround, with productivity spikes and improved team dynamics. It was a rewarding experience that reaffirmed the power of supportive leadership.

My leadership style is collaborative and participative, fostering a strong team environment where everyone feels valued. I believe in leading by example, actively engaging with my team and celebrating their contributions. This approach encourages open dialogue and trust, ultimately boosting motivation and accountability. It’s essential for me that every team member feels they have a voice and can impact our goals collectively.

Adapting sales strategies for different market segments requires research and a nuanced understanding of customer needs. I conduct market analysis to identify key pain points and crafting tailored messaging accordingly. By segmenting our approach, I ensure that our value propositions resonate with specific audiences, enabling us to connect more effectively and drive sales across various segments.