Senior B2C Marketing Manager

As a Senior B2C Marketing Manager at Too Good To Go, your primary responsibilities will include developing and executing brand campaigns across owned and paid channels, ensuring that the content meets audience needs while aligning with our brand identity. You will also collaborate with the global digital marketing team to manage budgets and push growth, as well as localize global initiatives for effective regional rollout. Use data analytics to refine strategies and optimize campaign performance, while maintaining strong relationships with marketing colleagues across Southern Europe for consistent alignment.

To qualify for the Senior B2C Marketing Manager role at Too Good To Go, candidates should possess extensive experience in growth and consumer marketing with a focus on brand building. Strong organizational skills and the ability to interpret data to optimize strategies are essential. Additionally, proven experience in managing small teams and executing consumer campaigns across platforms is necessary. Fluency in Portuguese, English, and Spanish is a must, along with an ambitious, results-driven attitude.

Too Good To Go fosters an inclusive and diverse company culture where every employee can bring their authentic selves to work. We believe that personal growth and creativity thrive in a supportive atmosphere. Our values emphasize collaboration, ambition, simplicity, and a commitment to creating a legacy through social impact. Regular social events, opportunities for personal development, and active employee resource groups enhance our positive workplace environment.

In the role of Senior B2C Marketing Manager at Too Good To Go, you’ll play a crucial part in the movement against food waste by driving consumer engagement and demand through targeted marketing campaigns. By implementing effective strategies and leveraging data insights, your work will help raise awareness and encourage consumers to actively participate in reducing food waste, supporting our mission of inspiring collective action.

Too Good To Go offers a variety of benefits to employees in the Senior B2C Marketing Manager position, including flexible working conditions that allow hybrid arrangements. Additional parental leave, extra days off for significant life events, and health insurance are also part of the package. Employees can enjoy social events, a supportive workplace culture, and opportunities for personal and professional development, as well as paid volunteer time through our Shareback volunteering program.

In your response, focus on your past roles where you successfully developed campaigns. Use specific examples to illustrate how you tailored content, set objectives, collaborated with teams, and used data to inform adjustments. Highlight any measurable impacts that resulted from your campaigns.

Discuss your organizational skills and methods you use to manage tasks efficiently. Explain how you assess importance and urgency, delegate where necessary, and remain flexible to address changes while ensuring deadlines are met.

Emphasize your analytical skills by describing your process for interpreting data insights. Discuss tools you use for analytics, how you measure campaign success, and how you have made data-driven decisions to refine strategies in past positions.

Provide a concrete example of a time you successfully localized a campaign. Highlight your understanding of the target market, any adaptations made to messaging or visuals, and the achieved results that demonstrated its effectiveness.

Discuss your strategies for effective communication, such as crafting detailed briefs, providing constructive feedback, and holding regular check-ins to ensure alignment on campaign objectives. Sharing examples of successful collaborations can strengthen your answer.

Highlight your interpersonal skills and collaborative mindset. Discuss the importance of open communication, regular meetings, and a willingness to share insights and successes to foster strong relationships. Mention any specific instances where effective collaboration led to successful outcomes.

Describe your approach to giving and receiving feedback. Emphasize the importance of respectful, constructive communication and how you ensure that feedback is actionable. Share an example where your feedback improved a creative project.

Use this question to express your personal motivation for joining Too Good To Go. Highlight your understanding of the environmental impact of food waste and how you believe marketing can inspire change. Share any relevant experience that fuels your passion.

Discuss key performance indicators (KPIs) relevant to B2C marketing, such as engagement rates, conversion rates, and ROI. Explain how you set benchmarks for success and how these metrics influence future marketing strategies.

Reflect on your diverse experiences and how they contribute to a well-rounded perspective. Discuss skills that set you apart, such as adaptability, innovative thinking, or extensive knowledge in specific markets or demographics relevant to Too Good To Go.