Multi-Media Account Executive - job 2 of 2

As a Multi-Media Account Executive at Townsquare Media, you'll engage in prospecting, qualifying, and securing new clients while delivering world-class client service. Your role is centered around analyzing client needs, developing marketing strategies, and providing a diverse range of solutions that includes broadcast and digital marketing. You'll play a vital part in driving revenue growth and maintaining strong relationships with your clients.

To qualify for the Multi-Media Account Executive role at Townsquare Media, you should have at least 2 years of sales experience with a proven track record in meeting sales goals. Strong interpersonal and communication skills, a valid driver's license, and a BA/BS degree are preferred. A competitive spirit and a strong work ethic will help you thrive in this challenging yet rewarding position.

Townsquare Media offers a comprehensive benefits package for Multi-Media Account Executives, which includes a competitive base salary with uncapped commission potential, paid time off, health and dental insurance, pet insurance, a 401(K) retirement plan with company match, and comprehensive training opportunities. All these benefits are designed to support your growth and well-being as you achieve success in your career.

Townsquare Media prides itself on fostering a dynamic work environment that encourages personal and professional growth. As a Multi-Media Account Executive, you will receive extensive training and mentoring from experienced leaders, including your Director of Sales and Market President. This support aims to help you meet and exceed your sales goals while expanding your skills in media and marketing.

Successful Multi-Media Account Executives at Townsquare Media possess strong relationship-building skills, effective communication abilities, and a keen analytical mindset. The ability to influence and persuade clients while simultaneously providing exceptional client service is crucial. Additionally, a good understanding of media marketing strategies, including digital solutions like SEO and SEM, will enhance your success.

The culture at Townsquare Media is collaborative and vibrant, emphasizing teamwork and friendly competition. As a Multi-Media Account Executive, you will be surrounded by motivated colleagues who share a passion for media and marketing. Success is celebrated together, and the company actively encourages continuous learning, making it a fantastic environment for both personal and professional growth.

At Townsquare Media, Multi-Media Account Executives are expected to meet and exceed sales targets through proactive client engagement and effective marketing solutions. You will be responsible for managing a book of clients, conducting needs analyses, and leveraging various media avenues to drive campaign success. Consistent performance reviews and constructive feedback will help you stay on track to achieve your goals.

In your response, focus on a specific situation that highlights your problem-solving abilities. Describe the client’s initial objections, the strategies you used to overcome them, and the final outcome. Show how your skills in relationship building and market analysis made a significant impact on the sale.

Discuss your methods for researching and qualifying new prospects. You might mention utilizing data analytics, market research, or networking within the community to identify businesses that could benefit from your media offerings. Emphasize a tailored approach to each client's needs.

Share specific examples of campaign strategies you've created in the past. Discuss how you analyze client goals, utilize market research, and recommend a mix of broadcast and digital solutions to address those goals. Illustrate your ability to be both creative and data-driven.

Explain your time management techniques, such as using calendars, task lists, or CRM tools. Talk about how you balance meeting client needs with prospecting new clients. Focus on the importance of keeping organized to help you maintain strong relationships with existing clients.

Highlight key skills like communication, problem-solving, analytical thinking, and relationship-building. Provide examples of how you've successfully utilized these skills in previous roles and their impact on your sales performance.

Discuss your approach to listening to client concerns, empathizing, and responding with relevant information. Provide examples of how you turned objections into opportunities and the importance of building trust throughout the sales process.

Reflect on your personal motivations, whether they be financial goals, career advancement, or a passion for helping businesses grow through effective marketing. Describe how this motivation drives your daily tasks and overall performance.

Talk about specific resources you use (like industry publications, webinars, or networking events) to stay informed about trends in media and digital marketing. Emphasize the importance of adapting your strategies based on current industry developments.

Discuss a specific instance of cross-selling that highlights your understanding of both the client’s needs and the various products Townsquare Media offers. Explain how you identified opportunities to cross-sell and the positive results that followed for both you and the client.

Outline a step-by-step approach that includes initial outreach, building rapport, understanding their needs, and presenting tailored solutions. Highlight your emphasis on relationship-building and trust as crucial elements in establishing a long-term partnership.