Multi-Media Advertising Strategist

As a Multi-Media Advertising Strategist at Townsquare Media, you will develop innovative advertising strategies tailored to the unique needs of local businesses in Bangor. Your responsibilities include prospecting for clients, leveraging data analytics for effective targeting, collaborating with internal teams to craft strategic marketing solutions, and offering a diverse range of services such as broadcast, digital advertising, and event sponsorship.

To excel as a Multi-Media Advertising Strategist at Townsquare Media, candidates should ideally have B2B sales experience, a strong business acumen, and a solid understanding of digital and broadcast media. Outside sales experience is preferred, along with a goal-oriented mindset and the desire to grow in a sales career. A proactive attitude towards learning and innovating marketing solutions is crucial!

In the Multi-Media Advertising Strategist role at Townsquare Media, you can expect a casual yet high-energy work environment that fosters collaboration and innovation. The company values personal and professional growth, offering a supportive atmosphere where you can thrive and maximize your potential within the team.

Townsquare Media invests in your success as a Multi-Media Advertising Strategist by providing extensive training, including a comprehensive four-week sales program. Ongoing support and access to resources enhance your skills in advertising and marketing strategies, ensuring you stay at the forefront of the industry and can deliver effective solutions to clients.

As a Multi-Media Advertising Strategist at Townsquare Media, you'll enjoy a competitive compensation package with uncapped earning potential, generous paid time off (3 weeks PTO plus 9 paid holidays), health insurance options, a 401(K) plan, and a company-provided laptop. All these benefits contribute to an enriching work-life balance.

Absolutely! Townsquare Media is committed to providing unlimited growth opportunities for Multi-Media Advertising Strategists. With a focus on professional development, you can take advantage of various training resources and promotions that pave the way for career advancement within the company.

As a Multi-Media Advertising Strategist, you will work closely with a variety of local and regional businesses across eastern and central Maine. Your goal is to understand their unique advertising needs and deliver tailored marketing solutions that drive results, so you can expect to engage with clients from diverse industries.

To answer this question effectively, highlight the importance of understanding client needs, utilizing data analytics, and crafting targeted marketing strategies that achieve measurable results. Discuss how various advertising channels can complement each other to create a cohesive strategy.

Share a specific example that demonstrates your sales process, from initial prospecting to closing. Focus on the techniques you used, how you built relationships with clients, and the value you provided that led to a successful close.

Discuss research methods, networking, and leveraging data analytics to identify potential clients. Emphasize the importance of crafting personalized outreach strategies based on the needs of the businesses you target.

Acknowledge their concerns and present data-driven arguments that showcase the benefits of digital advertising. Highlight performance metrics from existing clients and provide examples of improved visibility and ROI that digital strategies have offered.

Share a relevant story where teamwork was essential for success. Focus on how clear communication and mutual respect among team members helped you achieve the project goals and exceed client expectations.

Highlight qualities such as adaptability, creativity, and strong communication skills. Emphasize the ability to understand clients' needs and propose innovative solutions that can drive business growth.

Discuss your approach to continuous learning, including reading industry publications, attending workshops, following thought leaders on social media, and participating in networking events to ensure you're always informed on the latest advertising trends and technologies.

Identify key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rates (CTR), conversion rates, and audience reach. Show an understanding of how to analyze these metrics to assess campaign effectiveness and inform future strategies.

Emphasize the importance of listening to the client’s concerns and addressing them promptly. Describe how you would strive to find a resolution that meets their needs and restores their confidence in the company's services.

Articulate your enthusiasm for the role and discuss how your skills align with Townsquare Media’s mission of helping local businesses succeed. Explain how you resonate with their values and community-focused approach, and your desire to make an impact in the Bangor market.