Senior Account Manager - Tuscaloosa

As a Senior Account Manager at Townsquare Media, you'll be focused on developing and implementing strategies to identify and close business opportunities in the Tuscaloosa market. Your responsibilities include prospecting clients, building strong relationships, providing top-tier client service, and delivering effective marketing campaigns that include digital advertising and live event sponsorships.

To qualify as a Senior Account Manager at Townsquare Media, you should have a minimum of 3 years of sales experience in the media or digital field. Demonstrated success in developing and growing revenue is crucial. Additionally, an understanding of digital advertising, combined with strong communication and problem-solving skills, will significantly enhance your application.

Townsquare Media provides an attractive benefits package for Senior Account Managers, which includes a competitive compensation structure with uncapped earning potential, 3 weeks of paid time off, medical, dental, and vision insurance, as well as a 401(k) retirement plan. The high-energy work environment also supports career growth and offers comprehensive onboarding training.

At Townsquare Media, we believe in nurturing talent and promoting from within. As a Senior Account Manager, you will have exceptional opportunities for upward mobility. We encourage continuous learning and professional development to ensure that you can excel in your career and fully utilize your potential.

In your role as a Senior Account Manager at Townsquare Media, you will oversee various marketing solutions, including broadcast advertising, website design, search engine optimization, social media marketing, programmatic advertising, and live event sponsorships. This diverse range allows you to tailor strategies that best meet your clients’ needs and objectives.

Townsquare Media is looking for Senior Account Managers who are smart, curious, tenacious, and passionate. A strong work ethic and a desire to learn will set you apart. Additionally, being a team player with the ability to work independently and manage multiple tasks effectively is essential.

As a Senior Account Manager at Townsquare Media, data analysis is fundamental to your role. You'll utilize proprietary data and analytics to identify new clients and devise effective marketing strategies. Your ability to interpret data will help you create campaigns that resonate with clients and drive successful outcomes.

Building relationships with new clients as a Senior Account Manager involves effective communication, active listening, and understanding their specific needs. Start by researching potential clients and then initiate contact with personalized outreach. Show genuine interest in their business, ask open-ended questions, and demonstrate how your solutions can help them achieve their goals.

When discussing a successful marketing campaign, focus on your role, the strategies implemented, and the results achieved. Highlight your ability to harness various marketing channels like digital advertising, and explain how you tailored the campaign to the client's target audience. Use metrics to quantify your success, such as increased revenue or engagement.

To identify new business opportunities, leverage a mix of market research, customer referrals, and data analytics. Stay informed about industry trends and utilize social media to connect with potential clients. Regularly attend networking events to foster relationships and showcase how your marketing solutions can add value to their businesses.

Handling conflicts with clients requires patience, empathy, and communication. Start by listening to their concerns without interruption. Acknowledge their feelings, then collaboratively work together to find a resolution. Always aim for transparency and keep them informed about the steps you’ll take to resolve the issue to rebuild trust.

As a Senior Account Manager, proficiency in CRM systems, Microsoft Office Suite, especially PowerPoint and Excel, and knowledge of digital marketing platforms like Google Ads and social media analytics are key. Mention any reporting tools or project management software you are familiar with that can streamline campaigns and improve client communication.

Discuss your experience with digital advertising by giving specific examples of campaigns you've run. Talk about the platforms you worked on, such as Google Ads or Facebook Ads, explaining how you selected the right tools based on client objectives. Address how you tracked performance metrics to optimize campaigns in real-time.

To prioritize tasks effectively when managing multiple clients, I utilize project management tools to organize deadlines and tasks by urgency and importance. Regular communication with clients will help me understand their immediate needs, and I remain adaptable to adjust priorities as needed to ensure everyone receives the attention they deserve.

When developing a marketing strategy for a client, it's critical to thoroughly understand their business goals, target audience, and market landscape. Conducting market analysis and outlining the objectives and key performance indicators (KPIs) will guide you in creating a tailored strategy that delivers measurable results.

Measuring success involves defining KPIs at the outset based on client goals, such as lead generation, conversion rates, or brand awareness. Utilize analytics tools to assess the performance of various aspects, and regularly review and analyze the data to provide clients with insights on campaign impact and areas for improvement.

Share your passion for marketing and sales, explaining how the role of Senior Account Manager allows you to impact local businesses positively. Talk about how building client relationships and delivering results fuels your desire to excel in this position and your mission to help clients succeed through innovative marketing strategies.