Digital Marketing Manager
About us
Trexo Robotics is enabling mobility by building powered wearable robots. Our first product is a robot for children with movement disorders such as Cerebral Palsy, and it allows kids to walk, in many cases, for the first time in their lives. The device is currently being used by hundreds of families and the best hospitals across North America.
We are constantly working towards building mobility solutions for all. At Trexo Robotics, you will find a flat organization where you can work with highly optimistic, low ego, and exceptionally talented individuals who look forward to solving hard problems.
About the job
We are looking for an experienced professional to lead the growth of our social media presence. For instance, you will drive campaigns designed to grow our Instagram following from 100k to 1M. In this role, you will lead digital marketing initiatives, including managing social media channels, creating impactful email campaigns, and developing content strategies to boost brand awareness and user engagement. Leveraging analytics, you will refine marketing efforts, collaborate on go-to-market strategies, and explore new channels to drive growth and amplify the company’s reach.
This position is hybrid (3 days in our office in Mississauga)
About you
You want to work in a small team solving a big problem while helping an underserved community. You are detail-oriented and work well in a team environment.
You are a seasoned marketing professional with a proven ability to grow social media accounts and drive digital engagement. Strategic and data-driven, you thrive on crafting impactful campaigns that build brand awareness and foster community engagement.
What you'll do
Oversee social media channels (including Instagram, LinkedIn, Facebook and Pinterest) to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.
Optimize organic traffic through compelling content strategies.
Build and manage email marketing campaigns to nurture user engagement and drive conversions.
Designing and executing customer retention strategies through personalized marketing campaigns.
Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.
Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.
Build partnership program with a goal of syndicating content, generating exposure, finding donors and increasing Trexo Plus devices in the field.
Required Skills and Experience
More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.
Proven success in driving growth through innovative digital marketing strategies.
Proven success in managing and growing social media accounts (ideally above 100k followers)
Strong understanding of SEO, email marketing, digital marketing, and content creation.
Proficiency with analytics platforms and marketing automation tools.
Experience with marketing automation and CRM tools is an asset (Salesforce preferred)
Excellent communication and leadership skills with a proactive approach to marketing ownership.
Experience growing online communities.
Strong analytical skills with the ability to measure and optimize campaign performance.
Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.
Nice to Have
Experience in creating, editing, and optimizing video content for digital platforms.
Hands-on experience planning and executing virtual or in-person marketing events, such as webinars or road shows.
Strong experience in marketing operations, including streamlining marketing workflows, improving efficiency, and identifying opportunities for automation.
Experience in marketing for medical devices, non-profit healthcare organizations, or related healthcare products.
Please note that at this time, we can only consider applicants who are already eligible to work in Canada and we are unable to provide relocation support. We appreciate your understanding and look forward to receiving your application.
Average salary estimate
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Trexo Robotics is on the cutting edge of mobility solutions, and we are excited to welcome a Digital Marketing Manager to our dynamic team in Mississauga! In this role, you will take charge of elevating our social media presence, particularly focusing on growing our Instagram following from 100k to 1M! You’ll lead a variety of digital marketing initiatives, including spearheading impactful email campaigns and crafting engaging content strategies that resonate with our audience. Your analytical skills will shine as you refine our marketing efforts and contribute to innovative go-to-market strategies. Working in a flat organization means that your contributions can significantly shape the company’s outreach. If you have over three years of marketing experience and a proven track record in digital engagement, this may be the perfect opportunity for you to work alongside a passionate team dedicated to making a meaningful difference for children with movement disorders. Join us at Trexo Robotics, where your marketing expertise will directly contribute to enhancing the lives of our users and fostering a community dedicated to mobility and empowerment. This hybrid role allows for three days in the office, making it easy to collaborate with your talented teammates and drive our mission forward.
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