Social media & content specialist

As a Social Media & Content Specialist at Nucleus, your responsibilities will include social trend forecasting, community management, and content ideation. You'll plan and schedule content calendars while leveraging tools like Sprout Social. You'll create engaging social copy and may even produce video content! Your role is fundamental in creating a vibrant online presence for our brand.

To be considered for the Social Media & Content Specialist position at Nucleus, candidates typically need 1-3 years of experience in content creation and social media management. Strong skills in social copywriting, video production/editing, and community management are essential. Additionally, familiarity with social reporting and analytics will give you an edge in this creative role.

Yes, as a Social Media & Content Specialist at Nucleus, you should be available and willing to travel for Nucleus events and sponsorships. This not only enhances your experience but also allows you to directly engage with users and industry leaders, promoting our mission and brand effectively.

The Social Media & Content Specialist plays a crucial role in advancing Nucleus’s mission by creating compelling content that resonates with users. By skillfully telling our brand story and effectively engaging with our audience, you help build a greater understanding of health and wellness through DNA insights, ultimately inspiring users to embrace healthier lifestyles.

In this role, you will work with various tools and platforms, including Sprout Social for social media management, Figma for creating visual content (though extreme proficiency isn’t necessary), and various video editing platforms for social content production. This eclectic toolkit will enable you to craft engaging content that captivates our audience across multiple channels.

To develop effective content ideas, I’d focus on audience insights and current trends. Utilizing engagement data and monitoring competitor activity can spark creative themes. Collaborating with team members from different departments can also foster innovative approaches that align our messaging with broader health narratives.

My approach to community management involves actively engaging with followers—responding to comments, addressing concerns, and starting conversations. I love fostering a sense of belonging by creating inclusive content and responding promptly to feedback, which not only builds loyalty but also drives engagement.

Measuring success involves analyzing various KPIs such as engagement rates, reach, shares, conversions, and follower growth. Using tools like social analytics, I assess what content resonates most with our audience to continually refine our strategy for improved performance.

I have experience creating and editing short-form videos tailored to specific platforms like TikTok and Instagram. I ensure the content is engaging and on-brand, utilizing tools like Adobe Premiere Pro or Final Cut to craft polished videos that drive interaction and delight viewers.

To forecast social trends, I’d utilize tools like Google Trends, engage with advisory networks, and monitor industry leaders. I also keep an eye on emerging platforms and shifts in audience behavior to proactively adapt our strategy and stay ahead of the curve.

During a recent campaign, I had to create promotional content within 48 hours. I structured my workflow, focusing on key messages and utilizing templates for graphics to accelerate production. By prioritizing collaboration with the team and staying focused, we successfully launched on time, which enhanced our reach and engagement.

My go-to platforms include Sprout Social for scheduling and analytics, and Canva for quick graphic creation. I also utilize Hootsuite for managing multiple accounts and reviewing overall performance analytics, which helps streamline my process and enhances productivity.

I ensure alignment with Nucleus's brand values by continuously referring to our mission statement and guiding principles during the content creation process. I also engage with team members across departments for insights to ensure our messaging is consistent and reflective of our commitment to health clarity.

Handling negative feedback requires a calm and professional approach. I acknowledge the feedback promptly and try to resolve any concerns raised directly. By showing that we care and are willing to engage constructively, we often turn criticism into an opportunity to strengthen our community.

Storytelling is fundamental to my content creation process. It allows me to connect with our audience on an emotional level, making complex health topics relatable and engaging. I aim to weave narratives that highlight personal experiences and successes, inviting users to see themselves as part of the Nucleus community.