Product Marketing Manager - job 2 of 2

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest online travel site, visited by 450+ million travelers each month, and our hospitality business unit is the critical business-facing part of the broader company. This team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Tripadvisors hospitality solutions are at the forefront of developing new digital solutions – both free and paid – to support the emerging needs of our business partners.

Reporting to the Associate Director of B2B Product Marketing, the Product Marketing Manager, B2B, will plan and execute product marketing activities for several of our industry-leading hospitality solutions. They will gather customer insights to influence and inform product messaging, positioning, and product roadmaps. In collaboration with cross-functional partners and key stakeholders, they  will develop go-to-market plans for new features and functionality and create new strategies for educating our customers on the value of each offering. In this role, you will be part of, and help shape, a small but growing Product Marketing function at Tripadvisor, within the B2B group. You will work collaboratively with a diverse group of disciplinary professionals across Product, Brand, Creative, Growth, Research, and Analytics.

What You’ll Do

• Become the subject matter expert (SME) on hospitality (hotels and restaurants), staying ahead of industry trends, competitor offerings (product, pricing and positioning) as well as buyer & customer insights. Establish a process for the ongoing collection and distribution of key findings to functional stakeholders. 

• Increase product adoption and retention by becoming the voice of our customer, understanding their needs, goals, and pain-points and advocating for them within product & marketing strategy

• Develop messaging, positioning, and narratives for new and existing hotel & restaurant offerings, articulating the benefits and use cases of each solution in a cohesive and compelling way.

• Develop customer journeys and partner with key stakeholders to identify and craft the appropriate content, messaging, and touch points to move customers through the journey. 

• Partner with the channel leads to develop and execute go-to-market & growth campaigns and testing roadmaps, understanding the right mix of paid vs. non-paid to optimize the product lifecycle. 

• Identify key metrics, set goals, and analyze the results of marketing campaigns and product launches

• Project manage new product and campaign initiatives and drive projects to completion on time

• Partner with product & marketing teams to bring new products to life via sales-assisted and self-serve purchasing paths 

Skills & Experience

• Bachelors’ degree in Marketing, Business or related field

• 5+ years’ work experience in a B2B Marketing role, preferably within SaaS and a multi-product portfolio

• Comfortable operating at highly strategic and tactical levels, switching between them effortlessly

• An understanding of the product development lifecycle and how to operate within product-led teams; comfortability and familiarity working with product and technology partners

• Ability to prioritize and multi-task in a fast-paced, dynamic environment; adapts easily and quickly to change

• A strong cross-team collaborator and relationship-builder 

• Excellent written and verbal communications skills required

• Strong sense of ownership and an entrepreneurial spirit

• Passion for the hospitality industry and independent business partners

The salary range for this role is $115,000 to $145,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request . Please include the job requisition number in your message.

#LI-WR1

#LI-Remote