Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Channel Marketing Manager, ISV image - Rise Careers
Job details

Senior Channel Marketing Manager, ISV - job 2 of 2

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Job Summary

Global Payments is seeking a dynamic and results-oriented Senior Channel Marketing Manager to join our Channel Marketing, Americas team. Reporting to the Head of Channel Marketing, Americas, this role will lead the development and execution of strategies to drive Independent Software Vendor (ISV) partner and merchant acquisition.

Collaborating across departments, you will plan and execute fully integrated, omni-channel campaigns to accelerate ISV partner growth in North America. This role involves analyzing marketing campaign performance, optimizing strategies, and ultimately positioning Global Payments as a leader within the ISV partner channel.

Key Responsibilities

Campaign Strategy & Execution

  • Responsible for the development of comprehensive marketing strategies aligned with business production goals, sales cycles and value propositions, focusing on acquisition and enablement.

  • Educate team members working within the ISV channel on new strategies. Oversee the development and execution of integrated marketing campaigns to accelerate growth and deliver qualified prospective partner opportunities for the ISV business development team and merchant opportunities for ISV inbound and outbound sales teams.

  • Direct asset and content creation, leveraging omnichannel and Account Based Marketing (ABM) approaches for maximum impact.

  • Create promotion strategies for partner and merchant acquisition events, trade shows, and webinars.

  • Collaborate with the digital marketing teams to identify campaign optimization opportunities, and ensure campaign tagging, testing, and deployment are executed accurately.

Collaboration, Communication & Continued Learning

  • Partner cross-functionally with Business Development, Sales, and Relationship Management teams to understand sales strategies, value propositions, prospect interests, and obstacles for use in creating impactful campaign strategies.

  • Build strong partnerships within our internal marketing team, including product, program, and content marketing to receive and share key learnings, resulting in the production of meaningful and compelling campaign content.

  • Serve as a marketing consultant and advocate for business support units, aligning campaigns with strategic growth objectives.

  • Stay up-to-date on industry trends and best practices to evolve the ISV channel marketing strategies.

Performance Analysis & Reporting

  • Partner with marketing performance and analytics teams to develop and own overall channel revenue goals, forecasting models and key metrics reporting for the ISV merchant and partner acquisition.

  • Track and report on campaign level ROI and other key performance metrics.

  • Provide actionable insights based on data analysis to recommend optimal marketing mixes, drive continuous improvement and enhance future programs.

Qualifications

Minimum Qualifications

  • Bachelor's Degree in Marketing, Advertising, Communications, or related field.

  • 5+ years of experience in developing and executing marketing strategies that drive leads and revenue in the payments industry, financial technology, or B2B SaaS industry.

  • Expertise in campaign performance analytics and the use of marketing automation tools such as Marketo or Gong.

  • Exceptional project management and organizational skills, with the ability to manage multiple programs simultaneously.

  • Strong written and verbal communication skills, with experience presenting actionable insights to stakeholders.

  • Analytical and problem-solving skills with the ability to translate data into insights.

  • Self-motivated and disciplined with strong time management skills.

  • Passion for working at the intersection of technology and marketing to deliver innovative programs.

Preferred Qualifications

  • MBA or other graduate degree/certification in Marketing, Advertising, Communications, or related field.

  • 3+ years of experience marketing to Independent Software partners.

  • Experience with ABM tools (Demandbase)

Travel Requirement

  • Willingness to travel 15-20%.

# LI-Remote

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.

Average salary estimate

$110000 / YEARLY (est.)
min
max
$90000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Channel Marketing Manager, ISV, TSYS

Global Payments is on the lookout for a passionate and driven Senior Channel Marketing Manager to join our Channel Marketing team in Atlanta, Georgia. This exciting position is all about implementing strategies that will help us grow our partnerships with Independent Software Vendors (ISVs). If you have a flair for crafting integrated marketing campaigns and a knack for understanding the nuances of the payments landscape, this role could be just what you’re looking for! In this capacity, you'll collaborate with various departments to create compelling campaigns designed to attract new ISV partners and merchants. Your analytical side will come into play as you assess campaign performance and propose optimizations that empower Global Payments to be a front-runner in the ISV channel. You'll also have opportunities to mentor and educate team members on effective strategies, ensuring everyone is aligned with our business goals. Your creativity will shine when you develop promotional strategies for events and webinars while seamlessly collaborating with our digital marketing team to ensure everything runs smoothly. Do you thrive in a data-driven environment? You’ll be diving into performance analytics to understand what works and what doesn’t, shaping future campaigns with insights that drive real results. If you have a solid background in marketing, particularly within the payments industry or B2B SaaS, and you’re excited about using your skills to make a significant impact, this could be the perfect next step in your career. Join us at Global Payments—we can’t wait to see what you’ll bring to the table!

Frequently Asked Questions (FAQs) for Senior Channel Marketing Manager, ISV Role at TSYS
What are the key responsibilities of the Senior Channel Marketing Manager at Global Payments?

The Senior Channel Marketing Manager at Global Payments plays a critical role in driving Independent Software Vendor (ISV) partner and merchant acquisition. This includes developing comprehensive marketing strategies aligned with business goals, overseeing integrated campaigns, and collaborating cross-functionally with various teams. The manager also tracks campaign performance and utilizes data analytics to optimize marketing efforts, ensuring the company remains a leader within the ISV channel.

Join Rise to see the full answer
What qualifications are necessary for the Senior Channel Marketing Manager position at Global Payments?

To be considered for the Senior Channel Marketing Manager role at Global Payments, candidates typically need a Bachelor’s Degree in Marketing or a related field, along with 5+ years of experience in crafting marketing strategies in the payments industry or B2B SaaS. Strong project management skills, expertise in analytics and marketing automation tools, and excellent communication abilities are essential. An MBA or experience marketing to ISVs is preferred.

Join Rise to see the full answer
How does the Senior Channel Marketing Manager contribute to the success of Global Payments?

The Senior Channel Marketing Manager at Global Payments contributes to the company’s success by designing and executing strategies that increase ISV partner and merchant acquisition. By running effective marketing campaigns and analyzing their performance, this role helps generate qualified leads for business development efforts, ultimately enhancing revenue growth and solidifying Global Payments' position in the payment technology market.

Join Rise to see the full answer
What tools and techniques will the Senior Channel Marketing Manager use at Global Payments?

In the Senior Channel Marketing Manager role at Global Payments, you will leverage various tools and techniques, including marketing automation platforms like Marketo or Gong, and account-based marketing strategies. By utilizing analytics, the manager will identify optimization opportunities and analyze campaign performance to implement effective marketing strategies that align with business objectives.

Join Rise to see the full answer
What opportunities for growth and learning exist for a Senior Channel Marketing Manager at Global Payments?

A Senior Channel Marketing Manager at Global Payments has ample opportunities for growth and learning, as the role requires staying updated with industry trends and best practices. The collaborative environment allows for continuous learning from various departments, fostering both professional development and a deeper understanding of innovative marketing strategies, enhancing your career trajectory within the payments technology landscape.

Join Rise to see the full answer
Common Interview Questions for Senior Channel Marketing Manager, ISV
What marketing strategies have you previously implemented that drive partner acquisition?

In answering this question, you should highlight specific campaigns you’ve led, detailing the objectives, execution, and results. Focus on integrated marketing approaches that utilized multiple channels and how these strategies were aligned with acquiring partners similar to ISVs in the payments sector.

Join Rise to see the full answer
How do you approach performance analysis in marketing campaigns?

Discuss your methodology in collecting data, metrics you typically track, and how you analyze this information to inform your strategy. Provide examples of how your analysis led to specific campaign optimizations that improved performance.

Join Rise to see the full answer
Can you provide an example of a successful ABM campaign you’ve executed?

This is your chance to showcase your ABM expertise! Describe the campaign goal, the execution process, the tools used, and the outcomes. Emphasize collaboration with sales and how the campaign effectively targeted defined accounts.

Join Rise to see the full answer
How do you prioritize and manage multiple marketing projects simultaneously?

Highlight your organizational skills and discuss tools or systems you use to keep projects on track. Mention specific instances that illustrate your ability to handle competing priorities effectively.

Join Rise to see the full answer
What methods do you use to educate team members on new marketing strategies?

Detail the approaches you take to share knowledge, such as workshops, presentations, or written resources. Discuss the importance of internal communication and training in ensuring team alignment with marketing objectives.

Join Rise to see the full answer
What role does collaboration play in your marketing processes?

Provide examples of how collaboration with other departments has been crucial to your marketing initiatives. Highlight your communication skills and your understanding of how cross-functional teams contribute to achieving business goals.

Join Rise to see the full answer
How do you stay updated with industry trends and best practices?

Discuss your methods for staying informed, such as following industry news, attending conferences, and networking with professionals. Explain how this knowledge translates into actionable marketing strategies.

Join Rise to see the full answer
What do you believe is the most important metric to track in a marketing campaign?

Your answer should reflect your understanding of campaign objectives and ROI. Common metrics include lead generation, conversion rates, and overall revenue growth, but relate them back to their significance in driving strategic goals.

Join Rise to see the full answer
Describe a challenging marketing project you managed and how you overcame obstacles.

Use this opportunity to demonstrate your problem-solving skills. Share specific challenges encountered in a project and outline the strategies you implemented to navigate these issues and achieve success.

Join Rise to see the full answer
Why do you want to work as a Senior Channel Marketing Manager at Global Payments?

Your answer should reflect a genuine interest in Global Payments and the specifics of the role. Discuss aspects of the company culture, its reputation in the industry, and how your goals align with the company’s mission and objectives.

Join Rise to see the full answer
Similar Jobs
Posted 9 days ago

Become part of Global Payments as a Merchant Support Representative, where you'll ensure effective communication and support to merchants in the payment technology sector.

TSYS Remote No location specified
Posted 9 days ago

As a Sales Engineer at Global Payments, you'll leverage your technical expertise to enhance customer satisfaction through tailored payment solutions.

Photo of the Rise User
Zendesk Remote Austin, Texas, United States of America
Posted 12 days ago
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
401K Matching
Paid Holidays
Paid Time-Off

Join Zendesk as a Senior Manager, Digital Marketing to lead a team in optimizing paid search strategies and driving revenue growth.

Photo of the Rise User
Posted 11 days ago

Join a leading global healthcare company as a Marketing TA Lead focused on immunology to drive brand strategy and market performance.

Posted 4 days ago

We seek a creative Social Media Content Assistant to enhance our online presence and engage our audience while working remotely with flexible hours.

Photo of the Rise User
Posted 6 days ago

AbbVie seeks a CREON HCP Marketing Manager II to enhance brand strategies and drive commercial success in Mettawa, IL.

Photo of the Rise User
CurrentBody Hybrid No location specified
Posted yesterday

Support The Beauty Tech Group's online trading efforts as an E-commerce Assistant, contributing to the future of beauty tech.

Seeking a Digital Merchandising and Operations Specialist to support and optimize online business initiatives in New York.

Photo of the Rise User

Join A1 Garage as Head of Content to develop and execute a groundbreaking content strategy that drives organic growth and positions us as a leader in the home services sector.

Photo of the Rise User
Dental Insurance
Vision Insurance
Paid Holidays

Join Luxury Presence as a Marketing Operations Manager to shape the future of real estate technology with innovative marketing solutions.

MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 27, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Akron just viewed Customer Support Representative at ProVia
Photo of the Rise User
Someone from OH, Alliance just viewed Store Representative - Mid-Shift at Serv-U-Success
Photo of the Rise User
Someone from OH, Eastlake just viewed (REMOTE) Account Executive at Trellis
Photo of the Rise User
41 people applied to Event Coordinator at Updater
Photo of the Rise User
Someone from OH, Elyria just viewed Security Officer - Factory Patrol at Allied Universal
Photo of the Rise User
Someone from OH, Cincinnati just viewed Staff Software Test Engineer, Platform at Clari