NGS Sales Specialist - Germany

The NGS Sales Specialist at Twist Bioscience is responsible for achieving revenue targets, maintaining accurate forecasts, and managing relationships with customers at multiple organizational levels. This role includes providing customer feedback and insights to product development teams and actively participating in tradeshows to represent the company.

To qualify for the NGS Sales Specialist role at Twist Bioscience, candidates should have a Bachelor’s degree in Biology or a related field, with 3-5 years of experience in selling life science reagents. Technical knowledge in Next Generation Sequencing products is essential, along with expertise in Salesforce.com. A background in technical sales is preferred.

The NGS Sales Specialist contributes to product development at Twist Bioscience by gathering and sharing customer feedback, identifying unmet needs in the market, and collaborating with R&D teams. Your insights help shape innovative product offerings, ensuring they align with customer demands and market trends.

Essential skills for success as an NGS Sales Specialist include strong consultative selling abilities, excellent communication and presentation skills, technical depth in synthetic biology applications, and the capacity to thrive in a fast-paced, change-oriented environment. Strategic thinking and team-building skills are also crucial.

The NGS Sales Specialist position at Twist Bioscience is significant because it drives revenue and growth within the innovative genomics sector. By effectively selling sequencing products, the specialist helps clients in various industries leverage DNA synthesis technology, ultimately impacting advancements in health care, agriculture, and data storage.

When answering this question, highlight specific examples of your sales experiences—mention the products you sold, any sales targets you achieved, or notable clients you worked with. Demonstrate your understanding of the Next Generation Sequencing market and explain how your expertise benefited your previous employers.

Discuss your process for tracking sales data, analyzing trends, and using CRM tools to provide accurate forecasts. Emphasize your attention to detail and give examples of past experiences where your forecasting contributed to successful sales strategies.

Outline a structured approach for handling objections: listen carefully, empathize with the customer’s concerns, and provide clear and factual information that addresses their objections. Share examples where you've successfully converted objections into sales.

Provide a specific example of a relationship you developed with a key client. Explain how you approached the relationship, the strategies you used to engage them, and the impact it had on your sales performance and the client's success.

Discuss strategies like conducting customer interviews, surveys, and maintaining regular communication. Highlight the importance of active listening and adapting your sales approach based on the customer's feedback and evolving needs.

Share your passion for genomics and innovation. Frame your response around Twist Bioscience’s mission, product offerings, and its role in advancing scientific research. Personalize your answer by connecting your values with the company’s objectives.

Explain the methods you use to stay informed, such as regular market research, subscribing to industry publications, and engaging with professional networks. Provide examples of how this knowledge has influenced your sales approach.

Anticipate common challenges, such as fierce competition or rapidly changing technologies. Discuss how you plan to address these challenges, leveraging your skills and experiences to turn them into opportunities for growth.

Detail a specific sales strategy you executed, including your target audience, how you engaged them, and the results you achieved. Include metrics that demonstrate your success, such as revenue increase or market share growth.

Describe how you would facilitate communication between the sales and R&D teams. Emphasize how sharing customer insights and market trends can drive product development that meets customer needs, fostering a collaborative environment.