Sponsorship Sales Lead

As a Sponsorship Sales Lead at Two Circles, your main responsibilities will include leading high-profile sponsorship deals, proactively sourcing and engaging potential sponsors, building and managing trusted relationships with decision makers at global brands, and executing competitive processes for negotiating sponsorship transactions. This position requires a blend of strategic thinking and relationship-building skills.

To qualify for the Sponsorship Sales Lead position at Two Circles, candidates should have a proven track record in delivering sizeable sponsorship deals, experience in negotiation, and the ability to influence senior business decision makers globally. Prior experience working with premium global rights holders in either sports or entertainment is highly desirable.

At Two Circles, sponsorship sales focus on solving problems rather than merely selling assets. The objective is to create bespoke sponsorship solutions that resonate with both clients and their audiences. This innovative approach allows us to create meaningful partnerships that drive revenue without the overhead of large in-house sales teams.

Essential skills for a successful Sponsorship Sales Lead include high levels of influence and persuasion, strategic negotiation capabilities, relationship-building acumen, and cultural awareness gained through experience in diverse regions. The ability to make authentic connections with brands across various social and professional landscapes is key in this role.

A career as a Sponsorship Sales Lead at Two Circles opens pathways to leadership roles within the sales team and potentially influences company strategy in market expansion. With the company's growth, successful candidates may also explore opportunities to take on larger clients and responsibilities in global markets.

When approaching potential sponsors, I prioritize research to understand their business objectives and align them with relevant sponsorship opportunities. I initiate conversation through targeted outreach focused on mutual benefits and value-driven discussions, aiming to set in-person meetings to cultivate relationships further.

Certainly! In my previous role, I negotiated a multi-year sponsorship agreement with a major beverage brand for a prominent sports event. I started by understanding their marketing goals, then crafted a tailored proposal highlighting the event's audience engagement and media coverage potential that ultimately exceeded their expectations.

Building lasting relationships involves consistent follow-ups and genuine interest in their businesses. I make it a point to understand their needs, offer relevant insights, and keep the communication channels open, thus ensuring they see me as a trusted advisor rather than just a salesperson.

My negotiation methods hinge on collaboration and transparency. I approach each negotiation with a clear understanding of both parties' needs, encourage open dialogue to discuss terms, and always look for win-win scenarios that foster long-term partnerships.

When working across different cultures, I invest time in understanding local customs, business etiquette, and communication styles to ensure my approach is respectful and effective. Tailoring my pitch to resonate with values specific to each culture has proven to be invaluable in fostering meaningful connections.

Staying motivated in a competitive environment requires setting personal goals and celebrating small wins along the way. I also seek continuous learning opportunities, whether through industry trends or mentorship, which keeps my enthusiasm high and my strategies sharp.

Success measurement of a sponsorship deal involves analyzing key performance indicators such as sponsor brand exposure, fan engagement metrics, and the return on investment achieved through activation strategies. This holistic view helps refine future efforts and showcase value to clients.

Research is the backbone of my sales strategy. By deeply understanding the sponsorship landscape, market trends, and specific brands' positioning, I can create compelling proposals that resonate with potential sponsors and align their goals with the rights we represent.

I am drawn to Two Circles because of its innovative approach to sports and entertainment marketing. The company’s commitment to leveraging data-driven insights to connect brands with fans aligns perfectly with my passion for impactful sponsorship, and I admire the depth of client relationships you have built globally.

Challenges in sponsorship sales include the evolving nature of audience behavior and the need for brands to adapt quickly. Additionally, navigating a crowded market may present difficulties in differentiating proposals. However, leveraging analytics and fostering strong client relationships will help mitigate these challenges.