Campaign Delivery Coordinator

The primary responsibilities of a Campaign Delivery Coordinator at UNiDAYS include planning and setting up campaigns across various digital platforms, optimizing campaign performance, managing A/B tests, and developing insightful performance reports. You'll collaborate closely with different teams to ensure campaigns align with commercial objectives and resonate with target audiences.

UNiDAYS seeks candidates with experience or understanding of CRM and digital marketing environments. Additionally, familiarity with conducting A/B tests, project management skills, and the ability to spot trends in data are essential qualifications for the Campaign Delivery Coordinator role.

Collaboration is key for a Campaign Delivery Coordinator at UNiDAYS. You'll work across multiple teams to set up and launch campaigns, checking inventories and calendars to prevent conflicts and ensure a seamless customer journey. This role involves frequent communication with commercial and analytics teams to align goals and optimize campaign results.

At UNiDAYS, Campaign Delivery Coordinators utilize various tools to execute campaigns, including performance tracking software and platforms for deploying ads on channels like Meta, Snapchat, TikTok, and Google Ads. Knowledge of CRM tools for email and in-app communication is also important for maximizing campaign outreach.

Employees in the Campaign Delivery Coordinator role at UNiDAYS enjoy a comprehensive benefits package that includes flexible working arrangements, competitive salaries, 25 days of holiday, a company bonus scheme, private health insurance, and support for remote work setups, among other perks. This reflects UNiDAYS' commitment to employee well-being and work-life balance.

When planning and executing digital marketing campaigns, I begin by aligning objectives with commercial goals and identifying target audiences. I work closely with design and copy teams to create engaging assets, then meticulously coordinate the campaign’s launch across various platforms, always ready to make adjustments based on real-time performance data.

Certainly! I've conducted A/B tests to analyze different campaign variables—like subject lines in emails or ad creatives on social media. I ensure that I carefully collect data on performance metrics, which helps in determining the most effective strategies and provides insights for future campaigns.

To optimize live campaigns, I consistently monitor key performance indicators and user engagement metrics. I implement real-time adjustments based on data insights, utilizing strategies like segmenting audiences for targeted messaging, and continuously testing different elements to enhance overall conversion rates.

I ensure a seamless customer journey by mapping out the entire user experience and coordinating with respective teams to verify that all touchpoints are cohesive. I perform regular checks on campaign materials and metrics to address any discrepancies that could disrupt the user experience.

In a previous role, one campaign was underperforming. I analyzed the data, identified potential issues with audience targeting, and adjusted our messaging accordingly. After a few refinements, we saw a significant increase in engagement and conversion rates, ultimately leading to exceeding our initial goals.

I stay informed about digital marketing trends by following industry blogs, participating in webinars, and attending marketing conferences. Engaging with professional networks and forums also helps me keep up-to-date with innovative strategies and best practices.

Collaboration is vital in my role as a Campaign Delivery Coordinator. I work closely with creative, analytics, and commercial teams to ensure campaign alignment and effectiveness, sharing insights and feedback throughout the process to drive optimal results.

When creating reports on campaign performance, I focus on key metrics and trends. I interpret the data to highlight successes and areas for improvement, providing actionable recommendations that will inform future campaigns and strategies.

Essential qualities for a Campaign Delivery Coordinator include attention to detail, strong analytical skills, effective communication, and a collaborative spirit. It’s important to be adaptable and proactive in managing campaigns, as well as having a passion for digital marketing.

To prioritize tasks when managing multiple campaigns, I assess deadlines, resource availability, and campaign importance. I often use project management tools to keep everything organized, allowing me to stay focused on delivering high-quality results without compromising on deadlines.