Performance Marketing Digital Specialist

As a Performance Marketing Digital Specialist at Kolors, your key responsibilities include creating acquisition and sales forecasts to efficiently manage budgets, developing and implementing digital marketing strategies for paid channels, and executing and monitoring campaigns across platforms such as Facebook, Instagram, Google, and TikTok. You'll also be responsible for preparing detailed reports to ensure optimal KPI performance using tools like Looker Studio and Tableau.

To be considered for the Performance Marketing Digital Specialist position at Kolors, candidates should possess a bachelor's degree in Marketing, Communication, Business, or a related field. Additionally, you'll need over five years of experience in managing digital campaigns, including proficiency with Google and Meta advertising, advanced data analysis skills, and certifications in digital marketing. A professional level of English is also essential.

A successful Performance Marketing Digital Specialist at Kolors should have advanced analytical skills, particularly in data analysis and reporting. It's essential to be familiar with tools such as Looker Studio, Tableau, and Excel for automated reporting. You must be able to analyze data effectively to optimize marketing strategies and improve communication based on the buyer journey.

At Kolors, Performance Marketing Digital Specialists utilize a variety of tools to execute their responsibilities efficiently. This includes advertising platforms like Facebook, Instagram, Google Search, and TikTok, alongside analytics tools such as Google Analytics, Mixpanel, and Triple Whale. The use of reporting tools, including Looker Studio and Tableau, is crucial for providing actionable insights on KPIs.

Yes, the Performance Marketing Digital Specialist role at Kolors is entirely remote. This allows you to work from anywhere while collaborating with a passionate team dedicated to transforming the transportation experience.

To create digital marketing forecasts, I start by analyzing historical data to identify trends and seasonality. I also consider industry benchmarks and current market conditions. Using tools like Excel or Google Sheets, I build models that project future performance based on different budget scenarios, ensuring that they align with the overall business goals.

Absolutely! One successful campaign I ran involved a targeted Google Ads strategy for a new product launch. By leveraging audience insights and A/B testing ad copies, we improved our CTR by 35% and reduced our CPA significantly. I continuously monitored the campaign using Google Analytics, applying insights to refine our approach, leading to impressive overall ROI.

In my role, I focus on several key performance indicators, including Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Advertising Spend (ROAS). These metrics provide a clear picture of campaign effectiveness and help guide adjustments to strategies as needed to achieve optimal results.

My experience with data analysis in marketing involves utilizing tools like Looker Studio and Tableau to create comprehensive reports. I analyze various data sets to identify trends, track campaign performance, and uncover actionable insights. This analytical approach allows me to optimize marketing strategies continuously and align them with business objectives.

To ensure effective communication in my campaigns, I focus on understanding the target audience’s journey and tailor messaging to meet their needs at each stage. I also use tools like Mixpanel to track engagement and adjust campaigns based on feedback, ensuring that our communication resonates with prospective customers.

I stay updated on the latest marketing trends by following industry blogs, attending webinars, and networking with fellow marketing professionals. I also participate in relevant online courses and industry conferences, which helps me remain at the forefront of digital marketing strategies and innovations.

One major challenge I faced was adapting to algorithm changes on social media platforms, which impacted ad performance. To overcome this, I prioritized ongoing education and implemented diversification in my marketing strategies. This allowed us to shift focus quickly to other channels while continuously optimizing our campaigns.

Managing my time effectively involves prioritizing tasks based on urgency and importance. I use project management tools to organize my workload and set specific milestones for campaigns. Regular check-ins with my team also help ensure that we're aligned on objectives and timelines.

When employing A/B testing, I first define clear objectives and hypotheses. I then create variations of content, such as ad copies or landing pages, and test them with similar audience segments. By analyzing the results, I can determine which variation performs better and apply these insights to improve future campaigns.

The most critical aspect of a successful digital marketing campaign is understanding the target audience. Knowing their preferences, pain points, and behaviors allows for targeted messaging and strategizing that can truly resonate, driving engagement and conversion effectively.