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Senior Technical Product Marketer

About us

At Sierra, we’re building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco.

We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

Our co-founders are Bret Taylor and Clay Bavor. Bret was most recently co-CEO of Salesforce, which had previously acquired the company he founded, Quip. Before founding Quip, Bret was the CTO of Facebook. Bret was one of Google's earliest product managers and one of the co-creators of Google Maps. Bret currently serves as Board Chair of OpenAI. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

What you'll do:

  • Demo strategy & execution. Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer marketing demos for launches, release marketing, events, AR/PR, and more.

  • Technical sales content & enablement. Partner closely with our sales leadership to ensure they have what they need to succeed. Help produce technical product content and demos for the sales team - from data sheets to FAQs to demos for our key industries.

  • Cross-functional partnership. We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations, partnering with various teams at Sierra along the way.

What you'll bring:

  • 8+ years of B2B marketing experience. 

  • Past experience in building marketing demos, from scripting and storyboarding to creating the demo orgs and capturing the footage. 

  • Strong writing and content creation skills.

  • Expertise in building beautiful presentations using Google Slides and Keynote. 

  • Experience using screen capture and video editing software like with Camtasia, Adobe Creative Cloud, or Apple Final Cut Pro.

  • Passion for understanding enterprise customers, their needs, and the context in which they work.

  • Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets. 


Sample projects:

  • Develop our demo strategy for an upcoming tradeshow, including how many demo kiosks we’ll need and which products we should highlight. Plus build out the corresponding demos and enable the booth staffers on how to deliver the demos.

  • Build a series of micro demos that showcase the top features in Sierra’s latest release. 

  • Write an internal FAQ for Sierra’s newest product launch and help enable the sales team to answer customer questions.

Our values

  • Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

  • Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

  • Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

  • Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

  • Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

What we offer

We want our benefits to reflect our values and offer the following to full-time employees:

  • Flexible (Unlimited) Paid Time Off

  • Medical, Dental, and Vision benefits for you and your family

  • Life Insurance and Disability Benefits

  • 401(k) Plan with Sierra match

  • Parental Leave

  • Fertility and Family Building Benefits through Carrot

  • Lunch, as well as delicious snacks and coffee to keep you energized 

  • Discretionary Benefit Stipend giving people the ability to spend where it matters most

  • Free alphorn lessons

These benefits are further detailed in Sierra's policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Be you, with us

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior Technical Product Marketer, Sierra

At Sierra, we're on a mission to empower every company to create their own autonomous AI agents, and we're looking for a Senior Technical Product Marketer to join our team in sunny San Francisco! If you're passionate about technology and possess a strong background in B2B marketing, this could be the perfect role for you. As a Senior Technical Product Marketer, you'll dive deep into our platform's capabilities and collaborate with our talented product and engineering teams to design standout marketing demos for launches and events. You'll also craft crucial technical sales content that enables our sales force to thrive. Your creative flair will shine as you develop presentations using Google Slides and Keynote, alongside engaging micro demos that highlight our latest features. With at least 8 years of B2B marketing experience, you're no stranger to storyboarding and presenting demos beautifully. At Sierra, we value trust, customer obsession, craftsmanship, intensity, and family, and we're committed to creating a supportive environment where everyone can excel. Our flexible benefits, including unlimited paid time off and comprehensive healthcare, showcase our dedication to our team's well-being and happiness. If you thrive in a fast-paced environment where your contributions truly matter, we want to hear from you. Come be part of a company that makes a difference and helps shape the future of AI by inspiring our clients to adopt innovative solutions. Join Sierra today and leave your mark in the tech world!

Frequently Asked Questions (FAQs) for Senior Technical Product Marketer Role at Sierra
What are the main responsibilities of a Senior Technical Product Marketer at Sierra?

As a Senior Technical Product Marketer at Sierra, your main responsibilities include developing marketing demos, creating technical sales content, and collaborating across teams to execute exceptional demo strategies. You'll need to fully understand our platform's functionalities and work closely with the sales leadership to provide the necessary tools that ensure their success. This role is about blending creativity with technical understanding to engage potential customers effectively.

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What qualifications are required for the Senior Technical Product Marketer position at Sierra?

To apply for the Senior Technical Product Marketer position at Sierra, candidates must have at least 8 years of B2B marketing experience, particularly in crafting marketing demos and technical content. Proficiency in using Google Slides, Keynote, and video editing software like Adobe Creative Cloud is also essential. A passion for supporting sales teams and understanding enterprise customers is highly valued in this role.

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How does Sierra support ongoing professional development for Senior Technical Product Marketers?

At Sierra, professional development is a priority! We encourage our Senior Technical Product Marketer to continuously evolve their skills through various channels such as accessing resources for learning new technologies, providing sponsorship for relevant industry conferences, and fostering a collaborative environment that promotes sharing of knowledge. We firmly believe that a well-enabled team translates into better performance.

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Can I expect a collaborative work environment as a Senior Technical Product Marketer at Sierra?

Absolutely! At Sierra, collaboration is key. As a Senior Technical Product Marketer, you'll engage with multiple teams, from product development to sales, allowing your input to make a real impact. The work culture fosters teamwork and celebrates contributions, so you can expect a dynamic atmosphere where everyone's efforts are valued.

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What company values are important for a Senior Technical Product Marketer at Sierra?

The core values at Sierra—Trust, Customer Obsession, Craftsmanship, Intensity, and Family—are crucial for any Senior Technical Product Marketer. These principles guide how we interact with each other and our customers. Upholding these values fosters a positive work culture and helps align marketing efforts with customer needs, ensuring our products resonate in the market.

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Common Interview Questions for Senior Technical Product Marketer
How do you approach developing a marketing demo for a new product?

To develop a marketing demo effectively, I start by collaborating with the product and engineering teams to gain a deep understanding of the product’s features. Next, I outline the key benefits to highlight during the demo, ensuring that the script tells a compelling story. Once the draft is ready, I gather feedback and refine the demo until it matches our marketing objectives.

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What strategies do you use to create compelling sales enablement content?

Creating compelling sales enablement content involves understanding our sales team's needs and the challenges they face. I would conduct interviews or surveys with the sales staff to identify gaps in existing content. From there, I focus on crafting materials—like one-pagers, FAQs, and demo videos—that are not only informative but also easy to digest, ensuring the sales team can use them effectively.

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Can you describe a time when you had to collaborate with multiple teams on a project?

In my previous role, I coordinated a cross-functional team to launch a new product. I scheduled regular meetings to align goals and timelines, ensuring all departments—including product, engineering, and sales—were on the same page. This collaboration was critical for a seamless launch and resulted in positive feedback from both our internal teams and customers.

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What tools do you use to create presentations for marketing pitches?

I primarily use Google Slides and Keynote for presentations, as they offer features that enhance visual storytelling. Additionally, I utilize Adobe Creative Suite for design elements to make my presentations more engaging. I emphasize clarity and visual appeal to ensure the audience remains captivated throughout.

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How important is understanding the customer’s needs in your role?

Understanding the customer’s needs is paramount in my role as a Senior Technical Product Marketer. It directly informs the content I create and ensures our messaging resonates with the target audience. By empathizing with customers and recognizing their challenges, I can develop tailored marketing strategies that showcase how our product solves their problems.

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What metrics do you consider when evaluating the success of a marketing campaign?

When evaluating the success of a marketing campaign, I consider several metrics, such as lead generation, conversion rates, engagement levels, and return on investment (ROI). These indicators provide insight into how effectively the campaign met its objectives and help identify areas for future improvement.

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How have you used feedback from sales teams to improve marketing content?

Feedback from sales teams is invaluable for refining marketing content. I regularly engage with them to gather insights on which materials resonate most with customers and which do not. This dialogue helps me adapt our content strategies, ensuring we constantly provide the resources that empower the sales team to close deals.

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Describe your experience with video editing and screen capturing for marketing.

I have substantial experience with video editing and screen capturing, using tools like Camtasia and Adobe Premiere. I often create instructional videos and product walkthroughs, focusing on delivering clear and engaging content for our audience. Understanding the technical aspect allows me to produce content that meets high-quality standards.

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What do you think makes a successful technical product marketer?

A successful technical product marketer must possess a blend of marketing savvy and technical understanding. In addition to strong communication and collaboration skills, they should be detail-oriented and adaptable to pivot strategies based on market feedback and trends, ensuring ongoing alignment with customer needs.

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How do you keep yourself updated with the latest trends in B2B marketing?

I regularly read industry publications, participate in webinars, and attend conferences to stay informed about B2B marketing trends. Networking with fellow marketing professionals also helps me exchange ideas and gain insights into effective strategies. Continuous learning is key to adapting and succeeding in this fast-paced environment.

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