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APAC Growth Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a Marketing Campaigns Manager at Vanta, you will be a hands-on executor, managing the end-to-end execution of integrated, multi-channel campaigns that directly support marketing in reaching A/NZ pipeline targets. Your expertise in campaigns marketing will guide the development and deployment of data-driven initiatives that drive measurable pipeline growth while strengthening Vanta’s brand presence and market leadership.

What you’ll do as a Marketing Campaigns Manager [A/NZ] at Vanta:

  • Develop and implement integrated, full funnel campaign strategies that prioritise pipeline generation across the A/NZ market, leveraging US based content.

  • Establish and monitor key performance indicators focused on pipeline impact, analysing campaign data to refine and optimise for maximum engagement and ROI. 

  • Partner closely with Sales and the SDR organisation to ensure campaigns align with go-to-market priorities and audience messaging delivering strong conversions through the funnel.

  • Work with the APAC leadership to develop tailored campaigns that drive demand within key market segments and deepen engagement with prospects in the pipeline.

  • Provide regular updates to leadership and cross-functional teams on campaign performance and actionable insights.

  • Execute sponsorship media buys and support event and field marketing efforts in region.

  • Collaborate with Vanta’s US based marketing team to ensure the right level of resourcing  to effectively localise and execute regional campaigns.

How to be successful in this role:

  • 5+ years of marketing experience, particularly in B2B environments.

  • Proven experience in executing a range of marketing campaigns across SMB and Commercial segments

  • Analytical and data-driven mindset with strong problem-solving skills.

  • Ability to adapt to changing business needs and market conditions.

  • Strong communication skills, both verbal and written.

  • Experience with self-serve analytics tools like Tableau.

  • Experience with Salesforce, Google Analytics

What you can expect as a Vantan:

  • Industry-competitive salary and equity

  • Healthcare stipend towards health insurance for you and your dependents

  • 16 weeks paid parental leave for all new parents (birthing, non-birthing, and adoptive)

  • Health & wellness stipend

  • Remote workspace stipend

  • Commuter benefits for team members who attend the office

  • Internet and cellphone stipend

  • 9 company paid holidays

  • 20 days of PTO per year

  • Virtual team building activities, lunch and learns, and other company-wide events!

#LI-hybrid

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

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Average salary estimate

$135000 / YEARLY (est.)
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$150000K

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What You Should Know About APAC Growth Marketing Manager, Vanta

At Vanta, we're passionate about our mission to secure the internet and protect consumer data. We're on the lookout for an enthusiastic APAC Growth Marketing Manager to join our vibrant team in Sydney. In this pivotal role, you will take charge of the end-to-end execution of integrated, multi-channel campaigns aimed at propelling our marketing efforts to meet our A/NZ pipeline targets. Your knack for developing data-driven campaigns will not only drive measurable growth but also enhance our brand presence across the region. You will work closely with our Sales and SDR teams to align marketing campaigns with audience messaging and improve conversion rates. By analyzing campaign data and refining strategies, you will maximize engagement and return on investment. Additionally, you’ll coordinate with our US-based marketing team to ensure our campaigns are well-resourced and effectively localized. With your 5+ years of marketing experience in B2B environments and a strong analytical mindset, you’ll adapt swiftly to changing market conditions to maintain Vanta’s market leadership. Joining Vanta means not just a competitive salary and benefits but a dedicated effort to foster a diverse and inclusive environment. We welcome applicants from all backgrounds to help us on our mission to restore trust in online businesses.

Frequently Asked Questions (FAQs) for APAC Growth Marketing Manager Role at Vanta
What are the responsibilities of an APAC Growth Marketing Manager at Vanta?

The APAC Growth Marketing Manager at Vanta is responsible for developing and implementing full funnel campaign strategies that prioritize pipeline generation. This includes establishing performance indicators, partnering with sales for alignment, and providing insightful updates on campaign performance.

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What qualifications do you need to be an APAC Growth Marketing Manager at Vanta?

Candidates for the APAC Growth Marketing Manager position at Vanta should have at least 5 years of marketing experience, particularly in B2B contexts. Strong analytical skills, experience with tools like Salesforce and Google Analytics, and the ability to communicate effectively are also important.

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How does the APAC Growth Marketing Manager at Vanta measure success?

Success for the APAC Growth Marketing Manager at Vanta is measured through the impact of campaigns on pipeline growth, engagement metrics, and ROI analysis. Regular monitoring of key performance indicators will inform ongoing campaign adjustments.

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What types of campaigns does the APAC Growth Marketing Manager work on at Vanta?

The APAC Growth Marketing Manager at Vanta works on integrated, multi-channel campaigns aimed at supporting pipeline generation, including sponsorship media buys and event marketing. Collaborating with sales and marketing teams is crucial for campaign success in the A/NZ market.

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What should candidates expect in terms of company culture as an APAC Growth Marketing Manager at Vanta?

Candidates can expect a positive and inclusive company culture at Vanta. The team is dedicated to fostering diversity and provides numerous benefits including competitive salary, health stipends, generous PTO, and various team-building activities.

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Common Interview Questions for APAC Growth Marketing Manager
Can you describe a successful marketing campaign you ran in a B2B environment?

When answering this question, highlight your specific role in the campaign, the strategies you employed, the results achieved, and how it contributed to the organization’s objectives. Use metrics and outcomes to illustrate your success.

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How do you approach setting KPIs for marketing campaigns?

Discuss your process for identifying relevant KPIs based on campaign goals. Emphasize the importance of alignment with overall business objectives and how you use historical data and benchmarks to define success metrics.

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What tools do you prefer for analyzing campaign performance?

Mention specific tools like Google Analytics, Salesforce, or Tableau, and explain why you prefer them. Discuss how these tools help you gather insights, measure ROI, and make data-driven decisions to refine campaigns.

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How do you ensure effective collaboration with sales teams?

Share strategies for regular communication and alignment on messaging and goals. Discuss how you gather feedback from the sales team and adjust campaigns to support their efforts in driving conversions.

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What has been your experience with event and field marketing?

Discuss specific events you’ve planned or participated in, your role, and the outcomes. Share how you integrate event marketing with overall campaign strategies to drive lead generation and brand awareness.

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How do you adapt to changes in the market or business needs?

Provide examples of past experiences where you had to pivot strategies due to market changes. Emphasize your analytical approach and flexibility in adapting campaigns based on new data or trends.

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Describe a time you had to analyze campaign data and make adjustments.

Use this opportunity to detail the initial campaign setup, the analysis process you undertook, the insights gained, and the changes you implemented as a result. Highlight any improvements in performance following those adjustments.

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What strategies do you use to generate leads through digital channels?

Discuss various digital strategies you've employed, such as paid advertising, SEO, content marketing, or social media. Emphasize your ability to integrate these strategies into a cohesive plan that aligns with company objectives.

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How do you prioritize multiple marketing projects?

Share your methods for assessing project impact, deadlines, and resource allocation. Explain how you balance immediate priorities with long-term marketing goals without compromising quality.

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What trends do you see affecting marketing in the B2B tech industry?

Discuss current trends such as the rise of personalization, AI integration, or the importance of trust and transparency in online business. Relate these trends back to how they can influence campaign strategies at Vanta.

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Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes.

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BADGES
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CULTURE VALUES
Inclusive & Diverse
Growth & Learning
Customer-Centric
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Maternity Leave
Flex-Friendly
401K Matching
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 7, 2025

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