Digital Marketing Manager

The Digital Marketing Manager at Tejesta will manage the content calendar, track marketing metrics, oversee social media accounts, drive Shopify revenue growth, manage the Tejesta.com website, organize assets from photoshoots, and develop engaging email marketing campaigns. This role combines creativity with analytical skills, making it essential for the success of our brand.

Candidates for the Digital Marketing Manager position at Tejesta should have at least 2 years of experience in marketing or a related field, strong analytical and problem-solving skills, and proficiency in tools such as Google Analytics, Klaviyo, and Shopify. Excellent communication and organizational skills are also important, along with a keen attention to detail.

At Tejesta, we believe in providing our employees with opportunities for growth. As a Digital Marketing Manager, you'll have access to training resources, the chance to work independently in a remote environment, and flexible vacation policies to recharge your creativity. Our supportive culture encourages innovation and collaboration.

Tejesta fosters a vibrant work culture that values creativity and flexibility. As a remote company, we appreciate work-life balance and offer unlimited vacation days. We believe that downtime is part of being your best self, leading to a productive and happy team. Collaboration and communication are at the heart of our operations.

While the core qualifications for the Digital Marketing Manager role include proven marketing expertise and analytics skills, knowledge of project management tools like Notion and graphic design abilities are highly desirable. Such skills can enhance your contributions to the team and help further elevate our brand.

To increase brand awareness for Tejesta, I would leverage social media campaigns showcasing our unique eyewear designs, collaborate with influencers to extend our reach, and create engaging content that highlights our brand story and craftsmanship. Incorporating SEO strategies could also enhance our online visibility.

I would start by examining key metrics such as open rates, click-through rates, and conversion rates in Klaviyo. By A/B testing different subject lines, content types, and sending times, I could identify what resonates best with our audience and optimize future campaigns accordingly.

Yes, I've managed social media accounts in previous roles, focusing on content creation that aligns with brand identity, engaging with followers by responding to comments and messages, and analyzing performance metrics to refine our strategy continually. It’s essential to maintain an authentic voice and connect with the audience.

I ensure timely publication by maintaining an organized content calendar and setting deadlines for each piece of content. Regular check-ins and reminders help keep the team aligned, while flexibility allows us to adapt to any changes without sacrificing quality.

I use tools like Google Analytics and Klaviyo to track and compile marketing metrics. Regularly updating company spreadsheets helps visualize performance over time, allowing for more insightful reporting and informed decision-making regarding our marketing strategy.

I stay updated on marketing trends by subscribing to industry newsletters, participating in webinars, and following key influencers on social media. Networking with other marketing professionals also provides fresh insights and strategies that can be applied to our work at Tejesta.

In previous roles, I've successfully driven revenue growth on e-commerce platforms by optimizing product listings, using targeted marketing campaigns, and analyzing customer behavior. Implementing upselling techniques and personalized recommendations significantly boosted conversion rates.

I believe open communication is key in resolving creative differences. I encourage team members to share their perspectives, ensuring everyone feels heard. Collaboratively brainstorming solutions allows us to merge ideas and ultimately strengthen our campaigns.

I prefer using Notion for content management due to its versatility and user-friendly interface, which helps organize tasks and facilitate collaboration. However, I am also proficient in other content management systems and can adapt to whichever tools the team prefers.

I would establish clear lines of communication with designers and photographers, ensuring everyone understands project goals and timelines. I would maintain an organized asset management system for easy access, facilitating smooth collaboration and timely project delivery.