CRM & Lifecycle Specialist
Your role at Veezu:
The CRM & Lifecycle Specialist will be responsible for creating, building and reporting on the automated campaigns via in-app channels as well as email and SMS.
Reporting directly to CRM & Lifecycle Manager, this role helps to accelerate the company growth by improving customer retention and reducing churn.
Who are Veezu?
Veezu is the UK's fastest growing taxi and private hire technology platform operating across hundreds of UK towns and cities. We are a tech-driven on-demand mobility service that supports our hyper-local communities, helping them thrive and so much more!
What you’ll do:
Work with stakeholders across the company to create the copy, visuals and segmentation to test and launch new automated campaigns via Braze.
Run experiments to constantly optimise and improve campaign performance.
Own and develop key lifecycle campaigns through data-driven insights and feedback loops.
Provide regular reports on the campaign performance, tracking key metrics such as open rates, click-through rates, conversions, and ROI.
Be committed to maintaining our ISO27001 certification and set high standards for Information Security compliance.
What you’ll need:
1-2 years of experience in CRM or marketing automation, preferably using Braze as a customer engagement platform.
Background in channel marketing with hands-on experience across various platforms including Email, SMS, and Offline channels.
Excellent analytical skills with a focus on performance tracking and data-driven decision-making.
Proactive can-do attitude and the determination to achieve results.
Where you’ll be:
This role will be based out of our Cardiff office.
This role will be hybrid, with the expectation that you will travel to and work from our hubs across the UK and Ireland as and when needed for the proper performance of your role.
Average salary estimate
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Are you ready to dive into the exciting world of customer engagement? At Veezu, we're looking for a dynamic CRM & Lifecycle Specialist to join our growing team in Cardiff! This is not just any role; it’s a chance to shape the future of our automated marketing strategies. You'll be responsible for designing, building, and analyzing automated campaigns, primarily using email, SMS, and in-app channels, all while reporting directly to our CRM & Lifecycle Manager. Your creative input will help us enhance customer retention and reduce churn, which are vital for our growth as the UK's fastest growing taxi and private hire technology platform. You'll collaborate with various teams to craft compelling copy and visuals while segmenting audiences to launch impactful campaigns through Braze. Experimentation is key! You'll constantly test and optimize to ensure peak campaign performance. We’ll expect regular reporting on campaign metrics like open rates and conversions to evaluate our success. As part of a tech-driven on-demand mobility service, your role will also involve maintaining our ISO27001 certification standards, ensuring our Information Security compliance is top-notch. If you have 1-2 years of experience in CRM or marketing automation and a proactive mindset to deliver results, this could be your next adventure. Join us and help drive our mission to support local communities and improve lives through innovative tech solutions!
By
Veezu
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