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Director, Marketing Strategic Innovation Enablement

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

 

Process Improvement: Identify, prioritize, develop, and implement process improvements that drive better integration, collaboration, and coordination within the marketing department. Work closely with cross-functional teams to streamline workflows and eliminate inefficiencies.  

Training & Onboarding: Design and manage comprehensive training and onboarding programs for new and existing marketing team members. Ensure that all employees are equipped with the knowledge and skills necessary to succeed in their roles.  

Systems & Tools Identification: Evaluate and recommend systems, tools, and technologies that support operational efficiency and effectiveness (e.g. knowledgebase, PMO tools, etc.). Lead the implementation and adoption of these tools within the marketing department.  

Collaboration & Integration: Facilitate strong collaboration and integration across various marketing functions, ensuring that all teams are working together effectively to meet department goals.  

Stakeholder Engagement: Work closely with senior leadership to align enablement strategies with overall business objectives. Act as a liaison between the marketing department and other business units to ensure alignment and coordination.  

Continuous Improvement: Stay up to date with industry trends and best practices in marketing enablement, continuously seeking ways to enhance the department’s capabilities and performance. 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $168,350-$218,860
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred. 
  • 8-10 years of experience in marketing operations, enablement, or a related field, with a strong background in process improvement and organizational development.  
  • At least 5 years experience in leadership  
  • Strong Process Improvement Background / Experience 
  • Proven experience in leading internal communications, event management, and training initiatives.  
  • Strong understanding of marketing processes, systems, and tools.    
  • Ability to manage multiple projects and priorities in a fast-paced environment.   
  • Stays current with cutting edge marketing tools, technology and approaches 

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Average salary estimate

$193605 / YEARLY (est.)
min
max
$168350K
$218860K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Marketing Strategic Innovation Enablement, McDonald's Corporation

Are you a visionary leader with a knack for transforming marketing strategies into effective processes? As the Director of Marketing Strategic Innovation Enablement at McDonald's, based in bustling Chicago, IL, you'll get to drive creative collaborations that empower our marketing departments to shine. In this role, you'll identify and implement critical process improvements while working closely with diverse teams to enhance workflow efficiency. Imagine designing comprehensive training programs for our talented marketing crew, equipping them to spread the joy that comes from one of the world’s most beloved brands. You’ll also evaluate the latest systems and tools to foster operational effectiveness, ensuring that our strategies align perfectly with McDonald’s overarching business goals. Your influence will reach beyond the marketing department as you engage with senior leadership and facilitate strong interdepartmental collaboration. Staying on top of industry trends and best practices will be key for continuous improvement, and we’ll rely on your proven experience to lead initiatives that elevate McDonald's reputation. We offer competitive salary ranges, numerous benefits, and the opportunity for you to make a tangible impact—your work here will be nothing short of remarkable, as you bring innovation to life within one of our restaurants serving millions daily.

Frequently Asked Questions (FAQs) for Director, Marketing Strategic Innovation Enablement Role at McDonald's Corporation
What are the main responsibilities of the Director, Marketing Strategic Innovation Enablement at McDonald's?

The Director of Marketing Strategic Innovation Enablement at McDonald's is responsible for identifying and developing process improvements within the marketing department, managing comprehensive training initiatives, evaluating systems and tools to enhance operational efficiency, fostering collaboration among various marketing teams, and engaging stakeholders to align marketing strategies with business objectives.

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What qualifications are needed for the Director, Marketing Strategic Innovation Enablement position at McDonald's?

To qualify for the Director, Marketing Strategic Innovation Enablement role at McDonald's, candidates should hold a Bachelor’s degree in Marketing or Business Administration, have 8-10 years of experience in marketing operations, and at least 5 years of leadership experience. A strong background in process improvement and marketing tools is crucial.

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How does McDonald's support continuous improvement in the Director of Marketing Strategic Innovation Enablement role?

In the Director of Marketing Strategic Innovation Enablement position at McDonald's, continuous improvement is encouraged through staying updated on industry trends, leading training programs, and implementing innovative tools and processes. The focus is on enhancing the capabilities and performance of the marketing department within a collaborative environment.

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What benefits can the Director, Marketing Strategic Innovation Enablement expect at McDonald's?

The Director, Marketing Strategic Innovation Enablement role at McDonald's comes with a broad range of benefits, including health and welfare programs, a 401(k) plan, educational assistance, and flexible work arrangements, along with eligibility for bonuses and long-term incentives based on performance.

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What skills are essential for success as Director, Marketing Strategic Innovation Enablement at McDonald's?

Essential skills for success in the Director, Marketing Strategic Innovation Enablement role at McDonald's include strong leadership abilities, process improvement expertise, effective communication skills, project management know-how, and a current understanding of cutting-edge marketing tools and technologies.

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Common Interview Questions for Director, Marketing Strategic Innovation Enablement
How do you approach process improvement in a marketing team?

In discussing your approach to process improvement, highlight your previous experience, specific methodologies you use, and the importance of collaboration with cross-functional teams to achieve efficient workflows.

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Can you explain your experience with training and onboarding programs?

Share specific examples of how you designed and implemented successful training programs that empowered marketing team members and improved their effectiveness in roles, and discuss the feedback you gathered to refine future programs.

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What marketing tools or systems do you recommend for operational efficiency?

Discuss tools you have successfully integrated in past roles. Highlight their features, benefits, and how they aligned with improving the operational effectiveness of marketing departments.

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Describe a time when you led a successful cross-departmental project.

Provide a specific instance where you facilitated collaboration between departments. Explain your role, the objectives, outcomes, and any lessons learned that contributed to successful project management.

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How do you stay updated with the latest marketing trends?

Mention your strategies for staying informed, such as following industry publications, participating in webinars, or attending conferences, and how this knowledge directly impacts your work.

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What role do you think leadership plays in marketing enablement?

Discuss the significance of leadership in setting a vision for the marketing team, fostering a culture of continuous improvement, and empowering team members to achieve their best work.

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How do you measure the success of a marketing enablement initiative?

Explain the key performance indicators (KPIs) you’ve used in the past to measure success, such as team performance metrics, project completion rates, and feedback from team members and stakeholders.

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What steps do you take when faced with resistance to change within a marketing team?

Share your experiences in addressing resistance by fostering open communication, involving team members in the change process, and providing training and support to ease transitions.

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How do you prioritize multiple marketing initiatives?

Talk about your methods for assessing urgency, impact, and resource allocation to effectively manage competing priorities in a fast-paced marketing environment.

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What is your vision for the future of marketing at McDonald's?

Convey your insights on potential innovative marketing trends, how they align with McDonald's business goals, and how you plan to lead the marketing team in embracing those future changes.

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McDonald's Corporation is a chain of fast food restaurants. Headquartered in Oak Brook, Illinois, the company's famous menu items include the Big Mac, Chicken McNuggets and Egg McMuffin. McDonald's is a publicly owned company and operates a Canadi...

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Full-time, on-site
DATE POSTED
January 10, 2025

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