Director, Email Marketing

To be considered for the Director, Email Marketing position at Velocity Global, you should have at least 10 years of experience in email marketing, lifecycle marketing, or CRM roles, predominantly in a B2B SaaS or tech environment. Additionally, you need a deep knowledge of email marketing best practices, analytics, and hands-on experience with marketing automation platforms like Marketo or HubSpot.

The prevalent responsibilities of the Director, Email Marketing at Velocity Global include defining the vision and strategy for email marketing, developing lifecycle and nurture programs, implementing segmentation strategies, and monitoring performance through KPIs. This role is pivotal in driving engagement, enhancing the customer journey, and meeting growth objectives.

At Velocity Global, the success of email marketing campaigns is measured through key performance indicators such as open rates, click-through rates, conversions, and their overall contribution to the pipeline and revenue. The Director of Email Marketing will define these KPIs and monitor their performance regularly, using A/B testing and analytics to continuously optimize campaigns.

In the Director, Email Marketing role at Velocity Global, you'll primarily work with marketing automation platforms such as Marketo, along with analytics tools for performance tracking, and dashboard development. Collaboration with the Marketing Operations team will ensure the implementation of new tools and workflows to boost efficiency in your email marketing tactics.

Velocity Global prides itself on fostering a diverse and inclusive workplace culture. As the Director of Email Marketing, you will join a collaborative environment that encourages innovative thinking and embraces diverse perspectives, reflecting the richness of our global workforce. We believe in empowering our employees while ensuring compliance with industry regulations.

When responding to this question, you should explain your hands-on experience with tools like Marketo or HubSpot. Mention specific campaigns you've executed, how you've leveraged these tools for segmentation, personalization, and your results in improving engagement and conversions through automation.

In your answer, discuss the importance of A/B testing subject lines, optimizing send times, and the value of segmented lists. Share specific examples and metrics from past experiences where you successfully increased open and click-through rates through these strategies.

Outline your process for creating an email marketing strategy, emphasizing research on the target audience, understanding customer journeys, and defining clear objectives that align with business goals. Mention how you evaluate performance metrics to adapt and improve your strategy continually.

Discuss how data informs every step of your email marketing campaigns—from segmentation and personalization to performance analysis. Provide examples of how you've used data analytics to identify trends and optimize strategies for better engagement rates.

When answering this question, detail a specific campaign, the strategy you implemented, your target audience, and the results achieved. Highlight metrics like increased engagement or sales to demonstrate your impact.

Explain your understanding of data privacy regulations and the measures you implement to ensure compliance, such as acquiring proper consent from subscribers and providing clear unsubscribe options. Discuss any experiences where you dealt with compliance in past roles.

Discuss different types of A/B tests you conduct, such as subject lines, content layouts, and send times. Explain how you analyze the results to derive actionable insights that inform future campaigns and raise performance metrics.

In your response, touch on the importance of personalization, automation, and integration with other marketing channels. Discuss trends like artificial intelligence in email marketing and how you would adapt to these changes in your strategy.

Highlight the collaborative efforts you make with other departments to ensure a cohesive marketing strategy. Discuss how you align email campaigns with sales goals and product launches, utilizing feedback from these teams to refine your messaging.

To answer this question, express your passion for email marketing and how it aligns with your career goals. Discuss your excitement about the opportunity to shape email strategies at a company committed to supporting businesses globally, and your desire to be part of a diverse and innovative team.