Job details

Senior Brand Marketing Manager

Senior Brand Marketing Manager

The Company:

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony.

With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

As the Senior Brand Marketing Manager will serve as a strategic and comprehensive professional who serves as the custodian of the Levoit brand. Primarily, you will develop and uphold the brand's image, personality, and promise, ensuring consistency and resonance with the target audience. You should be adept at weaving the Levoit brand's narrative across various marketing channels, from traditional advertising to digital platforms, to build brand equity and drive consumer engagement. By analyzing market trends and consumer insights, you will craft compelling brand and marketing strategies that differentiate products or solutions in a competitive marketplace, aiming to foster loyalty and long-term customer relationships.

In addition, you should be able to work in a management capacity to provide guidance to the team on both the strategic planning and day to day marketing implementations. You may also build competency models, train, and evaluate the performance of the team.

What you will do at VeSync:

Develop brand strategy and positioning in the market
Develop and manage the execution of brand marketing strategies to enhance brand recognition and customer loyalty
Set strategic marketing goals and align them with Levoit regional BU business objectives
Lead the creation of high-level marketing strategies to drive growth and support the new product launches
Identify new market opportunities and lead market entry strategies
Set and managing the brand marketing budget to maximize return on investment
Assess the efficiency of marketing initiatives and provide feasible advice on how to improve
Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing
Mentor and develop talent within the marketing team
Evaluate the current team capability and resources and find optional solutions to support the high demanding marketing targets
Evaluate the team structure and resources to get prepared for future launching projects
Optimize marketing operations and processes for efficiency

What you bring to the role:

Bachelor's degree in Marketing, Business Administration, Graphic Design or Visual Arts, or related field.
8+ years of experience in a marketing role, and at least 2 years in a leadership position.
Proven track record of managing marketing teams.
Strong portfolio showcasing expertise in branding, story-telling, and multi-channel marketing strategies.
Proven experience owning and managing marketing budgets.
Experienced in working with agencies and PR firms.
Proactive, results-driven marketer with high ownership and commitment.
Strategic thinking and hands-on execution to guide the team and ensure high-standard execution and daily practices.
Excellent communication, presentation, project management, and leadership skills across different regions and cultures.
Ability to work in a fast-paced, deadline-driven environment.
Able to evaluate the current team capability and resources and find optional solutions.
Able to tackle the difficulties during marketing strategy creation and implementation.

Location: This is an on-site, office-based role in Tustin, CA.

Salary: Starting at $138,000 Annually

Perks and Benefits

100% covered Medical/Dental/Vision for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
Generous Sick + Vacation policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen

$138,000 - $138,000 a year

Vesync Glassdoor Company Review

2.4

Vesync DE&I Review

1.4

CEO of Vesync

Lin Yang

Approve of CEO

Average salary estimate

$138000 / YEARLY (est.)

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$138000K

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What You Should Know About Senior Brand Marketing Manager, Vesync

As the Senior Brand Marketing Manager at VeSync, based in Tustin, CA, you'll play a pivotal role in shaping the identity and impact of the Levoit brand. We’re not just about smart home devices; we’re all about creating connected lifestyles that elevate everyday living. In this role, you will develop and promote the brand's image and messaging across various marketing channels, from traditional media to digital platforms. Your keen insight into market trends and customer behavior will guide you in crafting compelling strategies that resonate emotionally with our audience, ensuring brand loyalty and long-term customer relationships. Leading and mentoring a talented marketing team will also be a key aspect of your role, as you work together to execute innovative marketing initiatives. If you’re excited about pushing creative boundaries while managing a budget and driving results, then you’ll thrive here at VeSync, surrounded by supportive colleagues who value collaboration and open communication. Join us on this exciting journey—let's innovate the future of smart living together!

Frequently Asked Questions (FAQs) for Senior Brand Marketing Manager Role at Vesync

What are the primary responsibilities of a Senior Brand Marketing Manager at VeSync?

As a Senior Brand Marketing Manager at VeSync, your primary responsibilities will include developing and managing brand marketing strategies that enhance recognition and loyalty for the Levoit brand. You'll analyze market trends and consumer insights to create effective marketing campaigns, oversee team performance, and ensure that all marketing initiatives align with the broader business objectives.