Director, VAS Commercialization - job 10 of 11

The Director, VAS Commercialization at Visa is responsible for managing the commercialization of VAS products throughout their entire product and delivery lifecycle. This includes ensuring products meet governance standards, preparing them for market readiness, and coordinating with regional GTM and global stakeholders. The role also involves enabling sales and support teams to ensure that markets are equipped with the right tools to sell effectively.

Candidates for the Director, VAS Commercialization role at Visa should ideally have hands-on experience in a B2B product environment, showcasing a proven track record of launching successful products. Strong interpersonal and organizational skills are essential due to the collaborative nature of the role, along with the ability to thrive in fast-paced, deadline-driven environments.

In the role of Director, VAS Commercialization at Visa, communication plays a pivotal part. The director collaborates with various units such as regional sales, product leaders, and teams within the VAS Strategy and Commercial Operations organization, ensuring everyone is aligned and informed about product readiness, sales enablement, and go-to-market strategies.

Success as the Director, VAS Commercialization at Visa hinges upon a blend of strong leadership, excellent communication abilities, and a deep understanding of product commercialization. Additionally, candidates should possess a knack for strategic thinking, collaboration, and the capacity to manage multiple stakeholders while navigating complex organizational structures.

The Director, VAS Commercialization role at Visa is a hybrid position, allowing for a mix of remote work and in-office days. The specific expectation of days in the office will be confirmed by the hiring manager, providing flexibility while also enabling collaboration with cross-functional teams when needed.

When prioritizing tasks, I focus on aligning product readiness with market demand, assessing which products can deliver the most immediate value to clients. I also consider deadlines and stakeholder input, utilizing project management tools to stay organized and responsive to changing priorities.

My experience with go-to-market strategies involves collaborating with sales and marketing teams to ensure product readiness aligns with client needs. I have successfully launched several products by establishing clear timelines, coordinating cross-functional teams, and monitoring KPIs to evaluate effectiveness.

To maintain clear communication in a hybrid setting, I leverage video conferencing tools, regular updates, and collaborative platforms that keep everyone informed. I also schedule check-ins to foster relationships and ensure all teams are aligned on goals and expectations.

I often implement structured feedback sessions, where sales teams can openly discuss product challenges and successes. This dialogue informs future product enhancements and ensures we meet client readiness effectively.

Handling tight deadlines involves proactive planning and risk management. I break projects into smaller milestones, engage teams early, and maintain flexibility to address any issues that may arise, ensuring we meet our timelines without compromising quality.

A successful product launch I managed involved careful market analysis and close collaboration with sales teams. We identified key selling points and developed training materials that empowered the sales force, ultimately resulting in high market adoption rates and positive client feedback.

Aligning product development with client needs involves rigorous market research, client engagement, and feedback loops. I advocate for the client perspective throughout the development process, translating their needs into actionable product features.

Data plays a crucial role in my commercialization strategy. I use data analytics to track market trends, client preferences, and the performance of past product launches. This insight informs our decision-making and helps tailor future products to meet market demands.

Maintaining stakeholder buy-in requires transparent communication and regular updates. I involve stakeholders early in the process, seek their input, and showcase how their contributions align with the overall success of the product, fostering a sense of ownership.

One of the most challenging aspects of the Director, VAS Commercialization role is navigating the complexities of cross-functional collaboration across multiple regions. Each region may have unique market dynamics and customer behaviors, requiring tailored strategies while keeping consistent global standards.