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Marketing Analyst, US Client Marketing, Community - job 1 of 2

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.

As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.

The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients.  You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

  • 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)

 

  • You have prior experience in business development
  • You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
  • You have prior experience in managing agency partner relationships as part of client program development


Preferred Qualifications

  • 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)
  • Your work experience is closely related to marketing and project management
  • Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
  • Self-motivated and proactive in asking questions / proposing solutions
  • Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements
  • Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations
  • Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders
  • A relationship builder who earns the trust and rapport of partners at multiple levels
  • Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure
  • Comfortable juggling multiple projects and quick to adapt to shifting priorities
  • Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
  • Experience running meetings with internal and external stakeholders
  • Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards
  • Digital marketing experience a plus

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$105750 / YEARLY (est.)
min
max
$89900K
$121600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

Visa is looking for a dynamic Marketing Analyst to join our U.S. Client Marketing team in Atlanta, GA. As a pivotal member of our Marketing Services team, you'll get to be at the forefront of developing partnerships and enhancing relationships with our Issuers, Group Service Providers, and Processors. Your main focus will be on managing and optimizing client programs that leverage Visa’s marketing initiatives. You’ll collaborate with various stakeholders to create outstanding co-marketing strategies that not only achieve Visa's business goals but also drive success for our clients. A typical day in this role means engaging with clients through video calls or in person, overseeing the execution of marketing programs, and assisting in the management of budgets and analytics. If you thrive in a fast-paced environment and have a knack for effective communication, this is a golden opportunity for you! We’re searching for someone with a keen eye for detail and project management skills, combined with the creativity required to design multichannel marketing campaigns. With Visa, you will not only promote exceptional payment solutions but also contribute to a meaningful mission of connecting the world through innovative payments technology. Join us and experience life at Visa while making a tangible impact!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What responsibilities does a Marketing Analyst at Visa involve?

As a Marketing Analyst at Visa, you will support the development and management of client programs. You will focus on executing co-marketing strategies with Issuers, Group Service Providers, and Processors. Your responsibilities will include budget management, marketing analyses, and collaboration with various internal teams to drive Visa’s business objectives.

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What qualifications are needed for the Marketing Analyst position at Visa?

To apply for the Marketing Analyst position at Visa, candidates should have at least two years of marketing and project management experience. A bachelor’s degree is required, while an advanced degree is preferred. Familiarity with multichannel marketing campaigns and experience in business development will highly benefit applicants.

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What does a typical day look like for a Marketing Analyst at Visa?

A typical day for a Marketing Analyst at Visa involves collaboration with clients and internal teams, managing multiple marketing projects, analyzing performance, and reporting on budget utilization. You'll engage with clients through meetings, keep track of project deadlines, and ensure compliance with Visa’s standards.

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What skills are important for a Marketing Analyst at Visa?

Key skills for a successful Marketing Analyst at Visa include strong communication abilities, project management expertise, and proficiency in Excel, Word, and PowerPoint. A results-driven attitude, flexibility, and attention to detail are crucial to effectively coordinate projects and meet deadlines.

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What career growth opportunities exist for Marketing Analysts at Visa?

Visa offers numerous career advancement opportunities for Marketing Analysts. With your contributions to marketing programs and successful project management, you may progress into senior marketing roles or specialize in areas such as digital marketing or analytics, further enhancing your career trajectory within the company.

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How does Visa support work-life balance for Marketing Analysts?

Visa promotes a healthy work-life balance through hybrid work opportunities for Marketing Analysts. Employees can alternate between remote work and in-office days based on business needs, allowing flexibility and the chance to maintain personal commitments while contributing to team projects.

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What is the pay range for a Marketing Analyst at Visa?

The estimated salary range for a Marketing Analyst at Visa varies from $89,900 to $121,600 annually, topped with potential sales incentives. Actual salaries may depend on individual qualifications such as knowledge, skills, experience, and geographical location.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
Can you describe your experience with multichannel marketing campaigns?

When answering this question, provide specific examples of campaigns you've managed, detailing the channels used and metrics you tracked. Highlight your role in strategizing and executing these campaigns to demonstrate your marketing acumen.

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How do you handle tight deadlines in project management?

Discuss your approach to prioritization and time management. Give examples of situations where you've successfully met deadlines and any tools or processes you used to stay organized and efficient under pressure.

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What steps do you take to build relationships with clients?

Share your strategies for developing rapport, such as regular communication, active listening, and proposing solutions tailored to client needs. Highlight any successful outcomes from client relationship-building exercises.

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What metrics do you track to evaluate the success of a marketing initiative?

Discuss key performance indicators relevant to marketing, such as return on investment (ROI), customer acquisition costs, and engagement metrics. Provide examples of how you’ve measured success in previous campaigns.

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How would you approach creating a co-marketing plan with an issuer?

Outline your process for understanding the issuer's goals, finding alignment with Visa’s objectives, and proposing initiatives that benefit both parties. Emphasize collaboration and flexibility in the planning stages.

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Describe a time when a project did not go as planned. How did you handle it?

Be honest and explain a specific instance while focusing on your problem-solving skills. Discuss how you identified the issue, the actions you took to rectify it, and what you learned from the experience.

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How would you ensure compliance with Visa's brand standards in marketing projects?

Explain your understanding of brand guidelines and discuss how you plan to incorporate these into your marketing projects. Highlight any past experiences where you maintained compliance and ensured quality control.

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What tools or software do you use for budget management?

List tools such as Excel, project management software, or specific marketing platforms you've utilized for budget tracking. Explain how you leverage these tools to maintain project budgets and financial reporting.

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How do you stay updated on marketing trends and technologies?

Share resources like industry blogs, webinars, and networking events that you engage with regularly. Mention specific trends or technologies you’ve recently explored and how they could be leveraged in your marketing strategies.

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What is your approach to data analysis in marketing?

Discuss your experience with data analytics tools and how you utilize them to evaluate campaign performance. Give examples of insights gained from data and how they informed future marketing decisions.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
November 29, 2024

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