Marketing Manager, Social Video Creative - job 14 of 24

The Marketing Manager, Social Video Creative at Visa is responsible for concepting, editing, and producing high-quality social video content across major platforms like TikTok, Instagram, YouTube, and X. This role involves collaborating with cross-functional teams to develop content that is both on-trend and on-brand, utilizing tools such as Adobe Premiere Pro and CapCut for editing. Additionally, the manager will design eye-catching thumbnails and captions, monitor cultural trends, and create social-first experiences that align with Visa's marketing objectives.

Candidates for the Marketing Manager, Social Video Creative role at Visa should have significant experience in video content creation and social media marketing. A deep understanding of engagement strategies across platforms is essential. Familiarity with editing software like Adobe Premiere Pro, as well as in-app editing tools, is required. Strong storytelling skills, a creative mindset, and the ability to work in a fast-paced environment are also critical for success in this role.

The Marketing Manager, Social Video Creative at Visa works closely with a variety of teams, including Creative, Strategy, Editorial, and Community specialists. This collaboration aims to translate priority brand campaigns into engaging social-first experiences. By partnering with Social Creatives and Strategists, the manager brainstorms and executes innovative content that matches Visa's objectives while remaining relevant to the community and current trends.

In the role of Marketing Manager, Social Video Creative, you will utilize a variety of tools to create and publish content effectively. Adobe Premiere Pro is essential for standard video editing, while in-app tools like CapCut are crucial for quick, on-the-fly edits. Additionally, familiarity with analytics tools to track engagement and community trends will help inform future content strategies.

The Marketing Manager, Social Video Creative at Visa will experience a hybrid work environment that offers flexibility between in-office collaboration and remote work. Expectations regarding in-office days will be determined by the hiring manager, allowing for a balance that encourages both teamwork and individual creativity.

When discussing your experience with social video content creation, focus on specific projects you've worked on. Highlight platforms you’ve used, the types of videos you created, and any successes such as increased engagement or reach. This shows your practical knowledge and ability to deliver results effectively.

In your answer, mention specific resources that you follow, such as industry blogs, social media groups, or influencers. Discuss any tools or platforms you use to analyze trends, demonstrating your proactive approach to staying ahead in the fast-evolving social media landscape.

Be prepared to discuss both your preferred tools and the rationale behind them. For example, you might talk about using Adobe Premiere Pro for its advanced features or CapCut for quick edits. Share examples of how these tools have enhanced your workflow and contributed to the success of your projects.

Use the STAR method (Situation, Task, Action, Result) to structure your answer. Highlight a specific project where you successfully met a deadline, discussing how you prioritized tasks and worked collaboratively with your team to ensure timely delivery.

In your response, emphasize the importance of understanding the brand’s mission and audience. Discuss how you use research and analytics to guide your content strategy, ensuring that every piece of video you create aligns seamlessly with Visa’s marketing goals and resonates with your target audience.

Discuss different approaches such as storytelling techniques, visual aesthetics, and sound elements that capture audience attention. Mention how you tailor content to fit various social platforms, ensuring that you use platform-specific best practices to drive engagement.

Highlight the metrics you focus on, such as views, likes, shares, and comments. Also, discuss how you analyze viewer behavior through tools that provide insights, using this data to inform future campaigns and improve content strategies.

Illuminating a specific collaboration experience can showcase your teamwork skills. Speak about the dynamics of your role, how you integrated feedback from your teammates, and how the collective effort led to a successful outcome.

Express your thoughts on emerging trends like the rise of short-form content, interactive elements in videos, or the increasing importance of authenticity. Making connections between these trends and Visa's audience will demonstrate your industry insight and forward-thinking mindset.

Discuss your ability to receive feedback positively and use it for growth. Share examples of feedback you've received in the past and how you applied it to make improvements, illustrating your openness to learning and developing in the marketing field.