Marketing Lead - Construction Tech

Join Augmenta to revolutionize how buildings are designed and built, working on cutting-edge AI tools in a collaborative and fast-growing startup.  At Augmenta, we create software for the construction industry that fully automates the design of buildings - completely transforming the industry and empowering architects, engineers, contractors and developers.

The Augmenta Construction Platform (ACP) is a new generation of design tooling for the construction industry that completely automates the design and modelling of complex engineered systems inside buildings. Our first module within this platform automates the routing and modelling of electrical systems for electrical engineers and contractors. This product has just been released to the market, and the first buildings designed with it are now being constructed.

We are a fully remote team, this role must be located in Canada. Our team is driven; we work smarter, not harder. Everyone on our team brings a level of subject matter expertise and supports their colleagues in those areas. We are a low-ego, high-IQ team; we communicate well and often, ensuring alignment and shared success. We value curiosity, initiative, and a willingness to challenge ideas while always assuming positive intent. Collaboration is at the heart of how we operate—everyone has a voice, and the best ideas win. We take our work seriously but don’t take ourselves too seriously, fostering a culture of trust, respect, and humour.

About the Role

Augmenta is looking for a Director of Marketing to join its growing team. The successful candidate for this role will own and lead all marketing functions and initiatives across the organization, with a focus on product marketing. The candidate will own the marketing function including notably demand generation, content marketing, brand development, recruitment messaging and creative. This role will work with smart and talented external and internal partners to drive the success of the organization!

• Product Marketing
• Develop a deep understanding of Augmenta’s product offerings, feature roadmaps and value proposition.
• Become an industry market expert, to be able to speak from a position of credibility. 
• Consult with and learn directly from customers and partners to identify messaging and positioning that will resonate with the construction industry and our prospective customers.
• Develop a deep understanding of the customer/market and how our product fits the customer/market.
• Work closely with the product team and sales to advise on the development and execution of go-to-market strategy, positioning and branding, as well as advertising and email campaigns, for product launches.
• Marketing Strategy
• Identify and prioritize the demand and revenue channels to focus efforts. Develop demand generation and branding campaigns to penetrate these channels.
• Advise on strategies and best practices for thought leadership and content generation. Secure and support speaking engagements, guest blog posts and podcast & event appearances for the company. 
• Proactively seek out and evaluate new collaborators, tactics, media and technologies that improve the efficacy, efficiency and innovation of Augmenta's marketing efforts.
• Generate high-quality, engaging content for marketing campaigns, including blog posts, guides, resources, social media and reports.
• Analyze and report the results of marketing campaigns and strategies, highlighting opportunities for iteration, optimization and improvement.
• Lead the design of Augmenta's website, marketing collateral, and pitch decks, including defining feature requirements, engaging consultants or design agencies as needed, creating or overseeing the creation of content, and managing launch.
• Support the development and execution of a PR strategy with our PR Firm
• Marketing Organization Owner
• Partner closely with the leadership team on quarterly goal setting
• Track and report on marketing metrics to leadership.
• Collaborate with other business function leaders on core initiatives
• Eventually, develop and execute a plan for building/growing the marketing team, and lead and coach team members.

• 6+ years experience in B2B SaaS marketing, preferably at a technology company breaking into a traditional industry.
• Exceptional communication skills. You should be a concise, engaging and accomplished writer and presenter.
• Strategic mindset, with the ability to think big picture about high level goals, and work backwards to develop a detailed plan to execute on those goals.
• Exceptional organization, project management and planning skills.
• Analytical skill set, with the ability to be data-driven in your approach, and to analyze and report on outcomes and results.
• Experience in the construction industry.
• Added Bonus! A track record growing, or participating in the growth of, a marketing function/plan from seed or early stage through to growth stage.

Why Join Us?

We are a team dedicated to pushing the boundaries of what is possible in construction design. Construction is a massive industry that has been slow to adopt software solutions, and is still run using paper drawings, archaic software, and inefficient processes leading to significant waste. Up to 30% of new building materials go to waste as a result of mis-ordering and rework, while buildings consume 40% of global energy and resources. You will work on cutting-edge AI technology, tackle complex challenges, and address the root cause of this waste to make a lasting impact on how we construct our built environment.

Our Team and Perks

We are an open, collaborative, and supportive culture including skill shares, design critiques, and a bi-weekly reading group. We believe that employees should be owners, which is why we provide stock option grants for full time employees. We believe in supporting the health and wellbeing of our team, which is why we offer a competitive health benefits package. We believe in balance and taking time to rest and recharge, which is why we offer 4 weeks vacation to all full-time employees plus an extra week off at the end of December. As a remote-first team, we believe in the importance of having the right set up, which is why we offer a home office budget. Learning and development is critical to us, which is why we have a self-directed learning budget.