Guerrilla Marketing Manager – Sports Sector

As a Guerrilla Marketing Manager in the sports sector, your main responsibilities include designing and executing grassroots marketing campaigns that ignite engagement within sports communities. You'll lead on-the-ground operations, orchestrating surprise activations and community events that truly resonate with fans. In addition, you will source and manage agency partners, ensuring that all logistics, from permits to training street teams, are impeccably handled. It’s all about creating unforgettable experiences that make our brand stand out, while measuring campaign effectiveness through clear KPIs tied to brand engagement.

To qualify for the Guerrilla Marketing Manager role, you should have over 5 years of marketing experience, with at least 3 years dedicated to sports marketing or guerrilla activations. A deep understanding of sports culture and fandom is essential, paired with strong operational skills. You’ll need excellent interpersonal abilities to foster relationships with various stakeholders, and you should be open to extensive travel and flexible hours, including evenings and weekends.

The Guerrilla Marketing Manager enhances brand visibility by designing innovative campaigns that engage fans directly in real-life settings. By executing surprise activations and community events, you’ll create memorable experiences that draw attention and foster connections with your audience. Collaborating with local sports teams and leveraging current trends will also amplify brand visibility, making our presence felt in key markets.

The working environment for a Guerrilla Marketing Manager is dynamic and far from conventional. You will spend significant time outside the office, interacting with fans and partners in various settings, from stadiums to community sports hubs. It’s a role that thrives on creativity, spontaneity, and the ability to work in non-traditional hours, making every day uniquely exciting.

Key skills for success as a Guerrilla Marketing Manager in the sports industry include strong project management capabilities, the ability to juggle multiple events simultaneously, and exceptional interpersonal skills. Being knowledgeable about sports culture, showcasing creativity in marketing approaches, and maintaining flexibility to adapt to dynamic situations will also set you apart in this exhilarating role.

When answering this question, focus on a specific campaign that showcases your creativity, planning, and execution skills. Describe the campaign's objectives, the target audience, the tactics used, and the results achieved. Emphasize your role in the campaign and how it contributed to increased brand engagement or fan participation.

To effectively answer this question, highlight your methods for staying informed about sports trends, such as following industry publications, attending events, or engaging with fan communities on social media. Demonstrating your proactive approach to learning and adapting to trends will show your dedication to the Guerrilla Marketing Manager role.

Share specific strategies that you have used to engage fans, such as interactive events, surprise activations, or partnerships with local influencers. Highlight how these strategies created memorable experiences and fostered emotional connections between the fans and the brand.

Discuss your organizational skills and the systems you put in place to manage logistics. Share a detailed example of an event where you coordinated permitting, staffing, and executions. This is an opportunity to exhibit your skills in project management and logistical planning.

In your response, outline a specific instance where something went wrong during an event. Explain how you identified the issue, the steps you took to resolve it, and the outcome. Emphasize your problem-solving abilities and your capacity to remain calm under pressure.

Explain your approach to collaboration, including how you establish clear communication, set expectations, and share feedback to ensure that all parties are aligned and working towards shared goals. Use examples from your past experience where you successfully partnered with agencies.

Share specific metrics that you prioritize, such as fan engagement rates, social media interactions, or foot traffic at events. Illustrating your understanding of KPIs will show interviewers your data-driven approach to guerrilla marketing.

Identify potential challenges such as managing diverse teams, meeting tight deadlines, or adapting to rapidly changing environments. Explain how you plan to navigate these challenges and remain effective in your role.

Discuss your method for collecting and analyzing feedback from previous campaigns to improve future activations. This shows your commitment to continuous improvement and learning from each experience.

When answering this, reflect on your passion for sports and marketing. Explain how this position aligns with your interests and strengths, showcasing genuine enthusiasm for engaging with fans and creating impactful marketing experiences.