CRM Marketing Manager (International Market)

As the CRM Marketing Manager at AMBOSS, you will be directly involved in implementing and optimizing multichannel marketing campaigns through our CRM system, Braze. Your responsibilities will include executing promotional campaigns, providing support to various teams for campaign development, and monitoring performance metrics to improve engagements and ROI across key international markets.

To be successful as a CRM Marketing Manager at AMBOSS, candidates should have experience in multichannel CRM environments, particularly with mobile, email, and web. Familiarity with marketing automation software like Braze or HubSpot and knowledge of data visualization tools such as Looker are also essential. Additionally, technical skills in HTML, CSS, and javascript-type languages will be advantageous.

At AMBOSS, we foster a growth-oriented culture, encouraging our CRM Marketing Manager to constantly innovate and experiment with new marketing technologies. We believe in investing in our employees, offering them continuous training and access to resources to help them develop their skills and achieve their goals.

The working environment for a CRM Marketing Manager at AMBOSS is dynamic and collaborative. You’ll be working with different teams and stakeholders to implement campaigns, providing you with the opportunity to connect with various departments. With a focus on innovative strategies and a proactive approach, you’ll thrive in a setting that embraces change and welcomes new ideas.

AMBOSS offers a comprehensive employee benefits package designed to support financial, physical, and mental well-being, as well as work-life balance. Employees enjoy innovative work experiences while feeling appreciated and empowered within the AMBOSS community. Check out our detailed benefits offerings that emphasize our commitment to employee satisfaction.

When answering this question, consider sharing specific projects where you utilized Braze for multichannel campaigns, discussing strategies you implemented, and the results you achieved. Focus on how these experiences enabled you to optimize customer engagement and meet marketing goals.

In your response, detail your methodology for analyzing campaign performance metrics. Discuss how you set specific KPIs, the tools you use for data visualization, and how these insights guide your campaign adjustments for improved ROI.

Share your approach to localization, emphasizing the importance of researching target markets and tailoring messages accordingly. Highlight any past achievements you've had in successfully adapting campaigns for different cultural contexts or languages.

Use the STAR (Situation, Task, Action, Result) method to structure your answer, providing a clear narrative of a challenge you faced in a campaign, the steps you took to resolve it, and the successful outcome of your actions.

Discuss your commitment to professional development, whether through attending conferences, participating in webinars, or reading industry publications. Mention specific technologies you're excited about and how they can be beneficial in CRM marketing.

In your answer, highlight the channels you believe resonate best with healthcare professionals based on your experience. Be prepared to discuss why these channels work well, supported by any data or trends you've observed.

Describe your organizational methods, such as using project management tools or prioritizing tasks based on deadlines and impact. Share examples of past experiences where you successfully managed multiple projects simultaneously.

Convey your alignment with AMBOSS's mission by discussing the importance of supporting physicians. Highlight specific ideas or strategies you envision implementing as the CRM Marketing Manager that would reinforce this mission.

Talk about your communication and teamwork skills, including how you foster collaboration among cross-functional teams. Give examples of past experiences where such collaboration led to successful outcomes.

Provide insight into your familiarity with A/B testing methodologies, discussing a specific campaign where you employed A/B testing to determine which elements led to better engagement or conversion rates, and the lessons learned from that experience.